FROM BUYING TO DIGITAL FASHION MARKETING
Fashion Buyer. Marketing Manager. Omnichannel strategist. It’s the touch point. Managing retail means to fill a gap, and to design a bridge, between fashion marketing, management, and information technology. In the Master in Fashion Direction: Brand & Retail Management more than one disciplines are merged in order to train the most innovative professionals who are responsible for fashion & luxury retail: from the overview of store operations such as fashion buying to the critical understanding of customer behaviors and the influence of sensory design and customers’ lifestyles thanks to the fashion marketing in order to know how retailers are facing the compelling evolution of the external environment, driving innovation.
Connecting fashion to the customer. Thanks to the art of creating emotions, the ability of fostering new trends, and planning successful retail strategies.
The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
Start of registration: 8 February 2016
End of registration: 2 December 2016
Orientation day: 13 January 2017
Lectures’ start: 16 January 2017
All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").
The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry.
The project draws on innovative teaching methods including the following activities:
WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.
QUANTITATIVE TOOLS & PROJECTS TOOLS • 20 hours
Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign and Photoshop softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.
FASHION PILLARS • 140 hours
Didactical activities of introduction to the knowledge of the fashion industry, from its historical evolution and historical criticism, to the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the fashion market, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises. Each module has a final assessment exam, through a written test or a presentation of a project
FASHION PROCESSES • 180 hours
Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.
CURIOSITY • 30 hours
Hints about the cultural and social evolution of fashion, with in-depth and inter-disciplinary analysis over the most important Italian brands, the Italian fashion pipeline and with meetings with the most relevant professionals working in the industry.
FASHION PRACTICES • 790 hours
Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, empowerment & career management, company visits, curricular internship:
FIELD PROJECTS • 280 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.
EMPOWERMENT AND CAREER MANAGEMENT • 30 hours
The course aims to introduce students to the rules beyond internships in Italian companies. More specifically it aims to enhance student’s experience both in terms of orientation and first contact with the Italian labour market.
To this end, students will be supported in the analysis of their own competencies, writing CVs and motivation letters, understanding internships regulations and contracts, searching internship offers, preparing for an interview, and, finally, in choosing among different options.
INTERNSHIP • 480 hours
Curricular activity for the development of the skills acquired in class and for the preparation of students to their entry into the professional environment. Lasting a minimum of 3 months, it will take place in qualified partner companies.
Attendance of at least 80% of the lectures is mandatory. The teaching activity is full time, from Monday to Friday from 9.30 am to 4.30 pm.
Period: from January to December 2017
Lectures and field projects: from 16 January to 30 June 2017
Internship: from September to December 2017
Polifactory, Building B3, inside the Polytechnic Campus – Bovisa. Via Durando 10, 20158 Milan
The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.
The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.
Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.
Warm up: to acquire a basic "vocabulary"
The module includes 40 hours dedicated to creating in the participants, , an homogeneity of knowledge that is necessary for the later stages of the learning process. Lessons help students, according to their origins, to fill basic gaps in the knowledge of management, economics, quantitative methods, sociology and design. Given the different background education of the students, they can decide to attend all of part of the lessons, in agreement with the Director of the Master.
This unit is composed of lectures and does not have a final exam.
Quantitative Tools & Project Tools: to acquire quantitative skills and design
The module is composed of 20 hours. Lessons are aimed at the acquisition of quantitative tools and design, through the use of the programs Excel, Indesign and Photoshop. These instruments will be preparatory to the understanding of the processes that characterize firms in the industry and the contents of specialized courses, according to the Master of reference. The educational activities includes basic lessons and advanced training in relation to the background of the individual student. There are exercises and tests written by students.
Fashion Pillars: to know the structure of the fashion industry and the working tools
The module is composed of 130 hours dedicated to the knowledge of the structure of the fashion industry, the companies that characterize it and the different business models, strategies, product categories and materials. It also aims to transfer some technical and operational tools for planning and organizing activities, along with tools for investigating and processing qualitative and quantitative market data.
• Project Management
The Project Management for Fashion course aims to provide students with the basic methods of management of Activities and Processes (Planning, Timing, Objectives, Resources, Responsibility, Output, Cost / Benefits ratios) applicable to different types of project in the fashion industry (Brand and Product area, Retail and Commercial are, Research and Communication area). Contents on the methodologies and tools will be complemented with organizational contents (i.e.: characteristics of project managers, team motivation, project marketing) that allow a proper contextualization in the company context.
• Italian Fashion System
The course Italian Fashion System aims to provide a preliminary view of the fashion industries (fashion industry, important people of the fashion industry, seasonal cycles) and typical strategies of the fashion companies ( product strategies, marketing, communication strategies) with reference to the relationships between the creative and managerial processes. Moreover, will be studied the most important fashion industries in relation to the different market positioning of their products: programmed models and hybrid models. In order to acquire the specific knowledge of the fashion industry, particular attention will be given to the teaching of the most important terms and vocabulary of the fashion industries. As a matter of facts, to proceed with the correct understanding of the fashion industries terms, it is absolutely necessary obtain the correct skills.
• Fashion Business Models
The course has the aim to introduce a general picture on the different Business Models within the Fashion & Luxury industries, from a strategic perspective on Luxury Brands, Designer Brands, Industrial Brands and Retailers, to the management of the positioning in the fashion industry and the different approaches to the management of creativity, from the stylistic identity to the different product strategies. The course will focus on the levers companies can differently implement in terms of communication, image and retail identity.
• Fashion History
From the Modernism which celebrates the art and fashion, to the Third Millennium, the course aims to provide an historical overview through the history of fashion. Specifically: the "Roaring Twenties"; Art Deco and the aesthetics of the machine; the emergence of women "couturiers": Madeleine Vionnet, Elsa Schiaparelli, Gabrielle "Coco" Chanel ; cinema and Hollywood fashion in 1930; 1950 and Existentialism; 1960: optimism, art "pop" and street fashion in London; 1970: the punk and the anti-fashion on the streets of London; 1980 and pluralism of fashion; 1990; postmodernism, and globalization in the Third Millennium
• Fashion Marketing & Brand Management
The Fashion Marketing & Brand Management course aims to introduce students the main fashion marketing techniques and to the framing of the process of formulating, implementing and monitoring the brand identity and brand positioning. This process identifies two different but related application areas: the first one has as its objective the knowledge of the framework and the guidelines from which to derive operational "brand sensitive" marketing processes; the second one has as its objective the direct management of brands as intangible strategic assets, which are connected to specific management processes. The course has been framed within three different but connected areas of application: the management and design of the brand as an immaterial asset; the framework and guidelines for the operational processes; the sociological perspective of branding.
• Research Methods & Trends
The course aims to provide a broad view, on one hand, of the different methods and research tools useful to investigate fashion markets and consumers and, on the other hand, on the main contemporary trends influencing fashion and fashion-related industries. Project-research and trend research will be introduced; processes, tools and artifacts that characterize the research in fashion design: blue sky research, visual research, product research. Tools and stages of the research process: from brainstorming to the concept of the collection. Socio-cultural and scenery research through the cool hunting. Tools and stages of the investigation, from the brief to the final report. Main actors of the trend analysis: fashion companies, research agencies, freelancers. Marketing Research, both qualitative and quantitative: desk analysis and field analysis. The difference between exploratory and confirmative marketing research. Subsequently an overview and explanation on the main trends, their diffusion processes, contents and forecasting, will be introduced, focusing both on fashion related and not-related industries.
Courses include lectures, exercise sessions and final exams.
Fashion Processes: to be able to manage the processes of Retail Management
The module is composed of 180 hours devoted to the main processes of Retail Management:
• Retail Management
The module will introduce students to retail management process. Specifically it will analyse the interaction between brand values management and their translation into the retail strategy. The course will address some specific issues such as: which are the different business models in retail? How the values of the brand can be translated in the retail codes? How are the retail strategies generated?
• Omnichannel Retailing
The module aims to provide a comprehensive and interdisciplinary approach of the current channels and retail formats in the fashion / luxury / design industry, along with the key indicators of economic performance of the retail and wholesale processes. During the course, students will analyze the main formats that are present today on the market (traditional and innovative, off-line and on-line, integrated and independent, large and small), with the aim to understand the uniqueness of each of them, also in relation to the context of the relevant market (geographical, cultural, locational). The common thread of course is the need, from the brand’s point of view, of a ΄omnichannel and multiformat‘ approach aimed at optimizing the needs of different markets of the company, in terms of effectiveness and efficiency of distribution choices.
• Sales Management
The module to provide a comprehensive approach of the key indicators of economic performance of the wholesale processes.
• Experience and Store Design
The module is aimed to cover, in an interdisciplinary perspective, the process of the integrated design of retail formats, taking as a point of reference the maximization of the experiential dimension of the point of sale, both in its communicative and distributive values. The key points of the design process are the coherence of the retail format with the brand, the location (country, areas, etc..), the content (products, services, sales staff). The course is enriched by a series of case studies of best practices for the creation of the retail experience, both online and offline.
• Customer Relationship Management
The module aims to examine the relational dimension of the point of sale, with particular reference to the relationship between the consumer and the store personnel. The store, both online and offline, is evolving as a place of experience in which the relational component acquires an increasingly important role, pulling alongside the material components of the store (products and spaces). Furthermore, the organized management of the relationship with the final consumer allows hoarding fundamental knowledge for the improvement of customer satisfaction for the design of all levers that are upstream of the retail mix.
• Buying and Visual Merchandising
The module aims to deepen the basic elements of management and planning of the buying, exhibition and communication of the products with the final consumer. Referring to the basic contents related to consumer analysis and the differentiation of the different channels and formats, the main processes related to project management and product management are examined, representing the incentive to obtain the economic performance of the sale point. Particular emphasis is given to the most advanced methods both for "time/delivery" and "place".
• Digital Fashion
The course is aimed at providing students with skills to manage online and transmedia communication strategies. Furthermore it provides students with the most updated and still developing knowledge about new and Social Media as innovative tools of communication. The second part is aimed at providing students with tools to manage innovative e-commerce businesses. The discussion of real business cases will help the students to learn about the contemporary issues in managing with efficiency and effectiveness an e-commerce business.
• Round Tables: open debates on key topics
The module aims to start an open debate about complexities to be managed in the contemporary fashion industry.
The round tables 2016 are named “SEED” and include the following topics:
- S-ustainability in the fashion industry;
- E-ngagement of the costumers;
- E-ntrepreneurship in fashion;
- D-igitalization & technologies.
During the course the students will meet key industry experts, managers and opinion leaders.
Courses include lectures, exercise sessions and final exams.
Fashion practices: field testing the competences
These courses are based on the creation of two projects, each lasting five full-time weeks, and it is coordinated by a multidisciplinary team of teachers. Each module consists in the preparation of a project on a real case study provided by leading companies directly involved by the Faculty in the educational activity. From the project brief provided by the company, students’ teams will be set up in order to finalize a viable proposal that offers solutions to the objectives set by the company together with the teachers. The objective is to obtain projects that integrate brand strategy, product strategy, retail strategy and communication strategy, innovation and that is consistent with the reality of the company, simulating work processes as close as possible to the reality of professional contexts. The evaluation of this phase occurs at the end of the course, through the presentation of the projects. The projects will be discussed by a committee composed of professors of the module and assessed in the presence of representatives of the companies involved. Companies will have the early opportunity to select potential students for the internships that will take place in the final phase of the master.
Empowerment Career Management
The module is aimed at providing the necessary skills to deal with selection processes carried out by companies both in the context of internship, and placement in the job market. During the module, students will be put in contact with both Head Hunter specialized in the fashion field and design area, and with companies’ representatives in charge of the selection, coming from the most important and significant companies operating in the fashion industry, in order to understand the dynamics of the selection and to enhance their own professional profile.
The internship is one of the most significant experiences of the master; coordinated by the Director of the Master, consists in the trial, in a business context, of the skills learned during the courses. It is based on a training project collegially agreed by Milano Fashion Institute and by the host company.
The module is aimed at the introduction to the Italian language for international students. Didactic objective is the understanding of the most common ways of interaction and communication, both in everyday life and in the professional contest. The course will be divided into two sequential sub-modules. Basic Italian, aimed at understanding the Italian language in contexts of everyday life; and Intermediate Level: designed to provide students with the skills needed to sustain a simple job interview in the Italian language and to introduce the basic vocabulary of the fashion industry.
The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies.
Students can supplement in-classroom activities with a programme of field seminars, involving visits to companies and important industry trade shows. The goal is twofold: to offer the opportunity to develop their knowledge about companies with different organisation systems and that work in various product categories, as well as the understanding of the timescales, product development models and marketing methods. These activities are optional and travel expenses are paid by students themselves.
Empowerment and career management
Empowerment activities provide support to the process of personal and professional growth of the student. In particular, the course is aimed at developing interpersonal skills, the management capabilities of group dynamics, the ability to positive comparison with the various organizational and professional contexts. The module also includes a section devoted to career management, which has the goal of helping students in the selection processes through, for example, the preparation of CV and portfolio.
In particular, the course is composed of the following modules:>
a. Introduction to the internships' regulations
Module dedicated to the knowledge of the Italian Labor law on internships, the statutory requirements for both host companies and interns, and the regulatory framework for granting the curricular nature of activity .
b. Introduction to the Job Market
The module aims to increase the knowledge of the professions of the fashion system, which are the best practices and job offers from fashion companies.
d. Self Assessment & empowerment
Module dedicated to the enhancement of the student's profile and its ways of interaction with companies, through the conduct of workshops and dedicated support for the preparation of the resume and cover letter in order to better prepare the candidature.
e. Company links
Activities aimed at ensuring the student the required visibility of their professional profile to the companies in the sector, through a direct contact between Milan Fashion Institute and the most representative actors that compose the fashion industry, in order to promote interviews with companies.
f. Internship Mentoring
Activities aimed at mentoring and supporting the student during the internship experience through the composite evaluation of this experience, and the monitoring of the internship in progress.
Internships are one of the most salient experiences offered by the master course and are supported by a network of leading firms in the fashion sector, thanks also to the cooperation with the National Chamber for Italian Fashion and by a rich network of relationships established over the years by the three founding universities with the Italian and international fashion business system.
Internships last a minimum of 3 months, allowing students to apply the skills acquired during the course to real working situations, with guidance and advice provided by experts with extensive experience and a range of different professional backgrounds.
The internship module is activated by Milano Fashion Institute through a series of activities that constitute the activities of empowerment and career management: Introduction to the internships' regulations, Introduction to the Job Market, Orientation, Self Assessment & empowerment, Company links, Internship Mentoring.
Click here for details about the Module of Empowerment & Career Management.
Internships therefore represent unique placement opportunities for course students and an effective tool to help the companies involved select excellent people.
Milano Fashion Institute actively promotes the communication of internships’ offers through constant contact with the industry's leading companies. The search and finalization of internship must be carried out by the student. In order to find an internship, Milano Fashion Institute provides many opportunities and tools, through the programs of identification, reporting and collaboration with the most important companies in the sector, as well as the active signaling of students’ profiles.
Among the companies that collaborate with the Milan Fashion Institute:
Arcoretail • Ballantyne • Bally • Benetton • Bottega Veneta • Braccialini • Brooks Brothers • Brioni • Brunello Cucinelli • Burberry • Calzedonia Group • Canclini Tessile • Chanel • Coin Excelsior • Condé Nast • Conbipel • Corneliani • CP Company • Diesel Group • Dolce & Gabbana • Dondup • Eurojersey • Ermenegildo Zegna • Etro • Fendi • Ferragamo • Fratelli Rossetti • Frau • Furla • Geox • Giorgio Armani • Gruppo C14 • Gucci Group • Hearst Magazine • Hugo Boss • Jil Sander • Lanvin • La Rinascente • Levi’s • Liu Jo • Logan • Loro Piana • Louis Vuitton • Luciano Padovan • Maliparmi • Mantero Seta • Marni • Max Mara Group • Miroglio Fashion Group • Moncler • Moreschi • Moschino • Neil Barrett • Neinver Italia • Penelope • Pomellato • Pinko • Ports1961 • Privalia • Ralph Lauren • Ratti • Reda • Roberto Cavalli • Slam • Staff International • Stella Mc Cartney • Stone Island • Swinger • Tod’s Group • Valentino Fashion Group • Versace • Vivienne Westwood • Yoox
The professional figures formed by the Master in Brand & Retail Management will be able to plan and manage the distribution and theoff-line and online marketing: from the DOS of international brands, to department stores, fast fashion retailers, and online e-tailers.
They are Junior and qualified profiles who will support the processes of buying, retail merchandising, digital management, CRM management, visual merchandising, store management and omni-channel management.Since this is an highly innovative area, the potential of the profile will be developed through a selection process facilitating participants coming from different educational background, in order to create within the classroom all the skills and competences that are typical of cross-functional company teams. In addition, the different backgrounds make it possible to create conditions for the development of interdisciplinary skills and competences of "creative retail management", able to trigger a nimble approach to creative and analytical issues.
Milano Fashion Institute’s Masters stem from a clear cultural aim of training new professional profiles able to understand the changes in the fashion industry and to trigger innovation in the organization of creative, managerial, commercial and communication process . The profiles formed in the three Masters are the result of years of research and training in the fashion industry by the three excellent Milanese universities, each oriented to different and crucial aspects: management, design and communication.
In particular, these professionals are a sort of "hybrid", with multi-disciplinary training, able to act proactively as "intermediaries" between the purely creative profiles (designers, art directors, architects, visual) and purely managerial profiles (marketing, commercial, production controller)and lastly communicative profiles (communication manager, social e new media manager, fashion editor, events manager). These wider competencies, that often in companies are acquired only after years of experience in various business areas, have been finalized in three areas considered strategic for the fashion business, especially in the current phase of revision and reorganization determined by conditions of crisis :
the management and planning of the creative processes and of collection development: from the coding and under standing of the values and stylistic codes of the brand, to the ability of declination of these codes within the various product categories and product lines; to the planning of collections through merchandising planning, selecting and managing suppliers, and finally the organization and management of the processes of trade marketing and communication (Master in Fashion Direction / Brand & Product Management)
the integrated management of creative and managerial processes related to distribution, in the different business models (brand designer or industrial groups integrated downstream in the direct retail; retail channels in partnership with brands and indipendent retailer, as franchising, shop in shop, corner, etc; retail chains, asdepartment stores, fast fashion retailers, mass retailers; small independent retailers, as individual shops or small local chains (Master in Fashion Direction / Brand & Retail Management)
the management and design of research strategies, communication strategies and the enhancement of cultural company heritage: from the qualitative and quantitative analysis of the consumption to the identification and interpretation of trends; from the linguistic innovation in corporate communications and media channels to the governance of the new digital communication formats and channels; from the enhancement of the cultural, material and relational heritage, to the management and design of social responsibility programs (Master in Fashion Direction / Brand & Communication Management).
Milano Fashion Institute is committed to mentor international students, and in particular extra-E.U. citizens, in order to fully understand which is the procedure to follow for remaining in Italy and attending MFI Masters. The information provided below are alternatively for non E.U. citizens and for E.U. citizens.
Before the arrival in Italy
1. Student VISA
A visa is a permit issued to citizens of another country that is not part of the European Union, in order to enter the territory of the Italian Republic.
In order to attend a Milano Fashion Institute Master, perspective students that are not E.U. citizens must have the student VISA. This visa is specifically dedicated to students who will attend a course and remain in Italy for more than 90 days.
The student visa must be requested at the Italian Embassy or at the Italian Consulate in your home country of origin, or in the country in which the student permanently resides, before the departure to Italy.
To find out which are the documents required to apply for a visa and find the closest place to you to request it, you can click the following link:
2. MFI Enrollment Certificate
During the process of requesting the visa, students are required to present their enrollment certificate to the local Italian Embassy or Consulate.
Milano Fashion Institute provide the enrollment certificate to the eligible perspective students by 5 working days.
After the arrival in Italy
3. Residence Permit (permesso di soggiorno)
The Italian law on immigration provides that extra-EU citizens, planning to stay in Italy for more than 3 months, have to apply for the residence permit within 8 days from their arrival in Italy.
Extra E.U. citizens have to submit the residence permit application at any post office where there is a Sportello Amico counter available. In order to do that students can obtain the kit directly at the post office and follow the instructions. They are requested also to present the following documents: passport, MFI enrollment certificate, photocopy of the receipt of the Health insurance, a € 14,62 duty stamp (you can buy it at the Tobacconist’s, i.e. Tabacchi shop). However, Milano Fashion Institute recommends to carefully read and comply with the instructions available in the kit.
The cost of this application that must be paid to the post office is 30,00 €. From the post office you will be given an appointment (day and time) for going to the Questura Immigration Office in order to be fingerprinted. On this appointment you will be required to bring 4 identical passport photos and the original documents, whose copies were enclosed in the application kit, including any document that could be missing in your application.
4. Tax identification code (i.e. Codice fiscale)
Once the student has arrived in Italy, it is necessary to obtain the codice fiscale, that is a unique tax identification code used in all the interactions with government agencies and public administration in Italy, as well as for other purposes (such as opening a bank account, signing a contract for renting an apartment or a room, signing a mobile phone contract, etc).
Application is easy and must be made at the local office of the Agenzie delle Entrate by showing a valid passport or stay permit.
The Agenzia delle Entrate offices available in Milan, and to which students can refer to, are at the following locations:
Via dei Missaglia, 97. Tel: 02.893075;
Via Abetone, 10. Tel: 02.540011 or 02.54100729;
Via della Moscova, 2. Tel: 02.636791;
Via Ugo Bassi, 4°. Tel: 02.697161;
Via Leonardo Bistolfi, 5. Tel: 02.210491;
Piazzale Carlo Stuparich, 2. Tel: 02.330251;
European Union’s citizens, along with citizens from Norway, Switzerland, Liechtenstein and Iceland, who will remain in Italy for more than 90 months are mandatory required to register at the Ufficio Anagrafe (Registry Office) of the municipality in the city of Milan.
In order to be registered to the Ufficio Anagrafe the following documents are required:
- Passport or equivalent document
- Italian Tax Identification Code (Codice fiscale)
- The apartment rent contract or a declaration from the owner of the apartment, where the student is staying, stating that the student is a guest
The registration is completed after the Polizia Municipale (Local Police) has carried out a visit to the address in order to confirm the facts.
If you are a foreign student, it is possible to open a current account at any bank or post office. In order to open a current account in Italy, the following documents are required:
- Tax identification Number (Codice Fiscale)
- Valid Passport or equivalent document
- Residence Permit (this document is not needed for citizens of E.U., Iceland, Norway, Liechtenstein and Switzerland)
The Masters of the Milano Fashion Institute are addressed to Junior profiles, mainly aged between 23 and 29 years, both Italians and foreigners with a good knowledge of Italian language.
The multidisciplinary background of the students, which are up to a maximum of 25 per classroom, plays and promotes the learning processes of the typical business environments.
* All the data are referred to the Master in Fashion Direction 2016
Rej Kavanamalil Paulose, India
Fashion Designer, Free Lance
Master in Fashion Management: Brand and Product Innovation 2012
Before entering the Milano Fashion Institute, I completed my degree in Fashion Design at NIFT, and worked for several years as a designer. After interacting with designers in India, I felt the need to expand my professional horizons and find out how the rest of the world conceive the fashion product. The Master was very helpful and is capable to add a "plus" to its own carrier. The course structure has promoted learning based on the harmonization of its various components in a challenging and proactive way. The faculty, the teaching materials, the company visit and industry events have contributed to an amazing experience that will surely be one of the keys to my future success as a designer.
Beyond the course, I keep the remembrance of Milan as among the best of my life. Studying abroad at MFI, and the Faculty, have also helped to make me fall in love with the city of Milan, which has become my "second home away from home."
I would recommend Milano Fashion Institute as the best platform for young fashion design students to explore their talents and skills.
Paolo Brevetti, Italia
Product Manager, Neil Barrett
Master in Fashion Management: Brand and Product Innovation 2010
I started my curricular internship experience Slam, in Genoa, as a product developer of collections for men, women and children. After only a month I was offered a long term contract of employment and I have been fully involved in the development of the new collection. My task was to analyze the sales of the previous collections, research fabrics and accessories, maintaining relationships with suppliers in the Far East. I also visited China and Taiwan to follow the production of the collection.
Recently, I changed job. In October 2012 I joined Neil Barrett in Milan as a Product Manager. The Master has taught me the importance of interdisciplinary knowledge and skills in the complex world of fashion: from the production cycle of fashion products, to the analysis of the product, of the marketing and communication. It was a very educational and really exciting experience!.
Giacomo Pilato, Italy
Project Manager, Vivienne Westwood
Master in Fashion Project Management 2009
The master gave me the opportunity to expand my perception of what is really the fashion, i.e. the large and complex system of fashion. From the study of very different but complementary issues, ranging from research to product distribution strategies, from marketing analysis to the dynamics governing the upstream production, I could begin to understand the logic of the industry, increasing at my awareness and knowledge about the product.
It was a unique experience of great growth in terms of skills but also on a personal level; the opportunity to know people of cultures very different from my training was a great opportunity for personal enrichment; One of the most challenging aspects is , mixing different skills and talent, apparently irreconcilable,
I am currently working for Vivienne Westwood, it is actually very interesting, highly dynamic and constantly changing. The skills learned during the master were necessary to understand all the activities and plans in place, being able to interact effectively with staff and managers of various departments and actively contributing in various stages of the process.
Vivienne Westwood is a global company, present with its products worldwide, and it is a brand where style plays a key role but in which, at the same time, all other business functions have a strategic bearing on decision-making processes of the company. Its management does not rely totally and blindly to creativity, as in the typical model style-centric, but actively involves the commercial, marketing and merchandising dept., also basing their choices on the analysis and on the input offered by functions that do not usually play a proactive role in the fashion houses.
It s 'just that the most interesting aspect for me, as my educational and professional profile is compatible with the culture of the company.
The innovative potential of firms in the fashion industry today is the ability to create the right mix and proper balance between style and economic needs, which should be leveraged for streamlining internal processes and allow for a proper development of the brand. This kind of mixing is what Milano Fashion Institute educates for, training professionals able to be competent to 360 degrees so they can interface with all departments, knowing their characteristics and needs.
Natalia Battaglini, Italy
Leather Accessory - Catherogy Assistant, Ermenegildo Zegna
Master in Fashion Project Management 2009
I joined MFI because I always wanted to work in the fashion world.
Unfortunately, for personal reasons, my professional path had taken a different turn; despite having a degree in fashion management, I was conscious of not having a full training for the fashion job.
Conscious, therefore, that the fashion industry requires professional flexibility and a versatility of skills and experience, I felt that the Master in fashion project management was the best opportunity to professionally grow and to increase my knowledge.
The reality of the MFI has proved in practice a lot more than I expected.
I have learned to reason according to logics that went beyond my usual training.
The interdisciplinary nature of the course was vital not only from the professional point of view but also from the human point of view.
I was able to confront and measure myself with people from areas of training and work totally different from mine.
I presume I have learned, rather than a sterile and repetitive series of concepts, a mindset, an ability to observe the product and the fashion world to 360 °, recognizing the value of two expressions: aesthetic and economics.
Besides, I can not forget that thanks to the MFI I found my future career today, at Ermenegildo Zegna.
I joined the company with an internship of three months, and now, after nine months, I find myself working with a stable position. My current experience in Zegna means much more than just a job. I had the chance to put into practice what I learned during the master and I’m still learning something new and exciting everyday.
I am lucky to work in a professional team, in which initiative and passion are encouraged and rewarded: from the first day I felt an active and participatory part of the fashion process, being able to express my abilities and my desire to do.
Laura Laurenzi, Italy
Tenants Coordinator, Neinver (The Style Outlet Vicolungo)
Master in Fashion Retail 2010
The Fashion Retail Master was the combination of my training in design and my professional experience in the fashion retail industry.
To attend classes of the Master has revealed to be a totalizing experience: from one hand for the issues addressed in the classroom; from the other hand, for all the organized activities outside the classroom and aimed to stimulate the curiosity and the establishment of contacts with professionals in various areas of fashion.
The perfect synthesis of months of notions and concepts was the final team field projects, carried out together with important fashion companies. Working on a real briefing, with the knowledge that it was not a theoretical simulation, but a real case, it was the most intense moment. I can not overlook the relationship established with the other participants of the Master, with different background, professional experience and characters, with which it was possible to reach a common and quality oriented goal.
The phase of the placement was not immediate for me, as I had a very eclectic profile. After a series of interviews organized by my teachers, it was possible to find the exact opportunity I was looking for. Now, I’m working as Tenants Coordinator for Vicolungo The Style Outlet. My role is the connection between the company that manages the outlet center (Neinver) and companies that are present with their monobrand stores, from the support to the visual aspects, to the performance evaluation and economic improvement.
In order to pass the selection, I had to submit a report concerning fifteen stores of the outlet center. All it took for me was to use the knowledge gained in certain courses and to apply it. After having received the positive selection result, I received also compliments for the accuracy and precision of my analysis, due to the merit of having observed shops not as a "customer" but making professional considerations of visual, merchandising, service management, etc.
This is why the Master has been for me the real bridge, which allowed me to realize an aspiration into a real career.
Isil Tekin, Turkey
Buyer Assistant, Miroglio Fashion Group (Motivi, Oltre, Fiorella Rubino)
Master in Fashion Retail 2010
The Master in Fashion Retail has been an important investment that has provided me with ample preparation and significant experience in an international and dynamic industry.
I spent six months of intense classroom activities where it was necessary to make every effort to learn as much as possible. It was an important path to understanding the mechanisms and the various features of the fashion retail industry, from different points of view: social, economic and even design. The case studies we have done with a multidisciplinary team of teachers have been particularly useful, and they led me to the knowledge of the overall dynamics of the Fashion Retail.
The experience of the team field projects, carried out with leading companies, has allowed me to understand the professional approach and the importance of teamwork, that I think is a great source of enrichment based on constantly having to prove myself, work closely with my colleagues from different areas of training and work experience, offering my ideas and listening to their views.
I currently work at Miroglio Fashion Group, a multinational company that creates and produces 12 lines of clothing. I’m in charge of buying within the Mediterranean Area as Buyer Assistant. This role allows me to be a bridge between Italy and Turkey, my country of origin, and represents the realization of my professional goals in the short term. I work in a dynamic and challenging environment, where I found the opportunity to apply what learned during the master and continue to enrich my knowledge every day.
Ultimately, the master in Fashion Retail has been a truly international experience. Of life, and professional.