MFI - DUBAI CERTIFICATE PROGRAM

Course Description
Thanks to an interdisciplinary perspective, the course will introduce the concept of digital narrative, focusing on the best practices of communication strategies in fashion and lifestyle. A particular focus will be given to digital marketing techniques, from the aspirational top-down approaches to the newest management of customer engagement strategies, influencers management and social media management, finalized to different relationships: business-to-business, business to consumer and consumer-to-consumer (social networks, e-commerce platforms, social  shopping). In the final part, visual branding strategies, corporate branding and 3.0 web resources will be analyzed, from design-based tools for fashion digital communication, to the understanding and management of the main metrics, KPIs and reports, combining SEM, SEO and SMO tools, the use of softwares combining them with tools that allow the organization of content management, and Performance Analysis tools, analyze Insights and monitor Conversions, Engagement, Impressions, CTR, CPA, CPC, CPM for the new digital fashion brands.

Dubai Certificate Programs
MFI Certificate Programs are specifically designed for both graduate students and young professionals on specific relevant issues that characterize the contemporaneity of the fashion and luxury industry. Lasting 6 part-time weekend, they are designed for combining in a unique way the internationally recognized know-how of MFI Faculty, on the topics of management, design and communication, to the thrilling job market of Dubai and the U.A.E. An international level experience, that combines the flexibility of the learning methods, to the rigor and expertise of one of the most qualified high-education centers in the world.
New dynamics, best practices, successful strategies, Certificate Programs offer an innovative experiential approach, for an international audience of qualified professionals.

Why to take this course
The course is well suited for graduate students, young managers, professionals and young entrepreneurs that are willing to deal with the challenges of the fashion businesses. It’s an excellent opportunity to understand the most current legal issues and consequent best practices in the industry, that can involve different professional figures: from lawyers, to licensing managers, product managers, retail managers.

LEARNING OUTCOMES
Students completing the Certificate Program will be able to:
1. Know the communication processes of fashion and luxury companies
2. Understand the main communication strategies and their relation with fashion & luxury business models
3. Know and manage main inbound and outbound marketing techniques, main KPIs and analytics tools
4. Manage visual digital branding phases and define social media differentiation strategies.

The Director
Lorenzo Morganti, architect, started his professional career at Renzo Piano’s construction site for the Auditorium in Rome. He designed childcare centres and developed the concept design for a chain of Italian beauty centres in China and Malaysia.
For Politecnico’s Department of Design he has developed several research projects dedicated to the retail sector and to product design (becoming coinventor of an American and European patent). For Altagamma, he designed the architectural and interior design of the new concept food store Larte, in Milan city centre. He also designed several exhibitions, from the International prize “Nest Award” (Triennale Milano), to “Italian Design and Crafts” (Dhub Beijing) and “The Italian Beauty” (VOD Dubai). Visiting professor at the Beijing Institute for Fashion Technology (BIFT) and Beijing Jiaotong University, he has taught Retail design - Visual Merchandising and Retail environments at the School of Design of the Politecnico and in several courses for professionals.

Selection process
The selection process will be based on the evaluation of the CV and the application form (online or PDF). The selection process takes place throughout the opening period of the inscriptions, and Applicants will be notified the result by 5 days from the submission of the application form.
The selection process takes place throughout the opening period of the inscriptions, in 3 separate sessions of selection. For this reason, candidates may submit the Application Form either by: 30 July 2020, 30 August 2020, 10 September 2020, 10 October 2020, last deadline is 10 February 2021.

Application
To apply for admission, the candidate must:
1. Fill the online application form, available here or by filling out the downloadable PDF file at the end of this page.
2. Attach the CV in European format in the online application form, available here.
After receiving the documents, Milano Fashion Institute will inform the applicant on the selection final result (admission or non admission).

Admission Requirements
In order to apply for the admission to the course, the candidate must be at least currently enrolled at a Bachelor of Art/Science course or have a degree equal to or higher than a Bachelor. Young entrepreneurs and recent graduates from different disciplines are eligible. Applications and enrollments are care of MFI Staff with the support of SAE Institute, Dubai.

Financial commitment
Full economic value of the Certificate Programs: 10.400 AED (VAT included) payable in 2 installment:
-1st installment: 5.200 AED, upon acceptance of the application by MFI;
-2nd installment: 5.200 AED, before the start of the course. 
Costs include the study material and the use of facilities of the Institute.
Financial aid are provided for Masters students Milano Fashion Institute and Alumni Milano Fashion Institute.
For information: info@milanofashioninstitute.it

Withdrawal
1. The first installment is non-refundable. The participant is allowed to withdraw, up to the eighth calendar day preceding the starting date of the course, by submitting a letter (priority mail service) to the registered address of the Milano Fashion Institute, anticipated in any case, by fax and / or e-mail; if so, the participant may request the return of fees paid, except for the first installment.

2. If the member, with methods described in the previous article, demonstrated an intention not to participate at a later date, that does not give notice and is not present in class, he/she will not be entitled to any refund and must pay the full fee bearing in mind that he/she could within a (calendar) year from the starting date of the Course, attend the next edition of the Course (if applicable) or another MFI Course, upon payment of price adjustment.