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FIT NEW YORK CERTIFICATE PROGRAM

INTENSIVE JOINT CERTIFICATE PROGRAM
MILANO: A LIFE IN STYLE

Prof. Joshua Williams

     

Milano Fashion Institute in partnership with Fashion Institute of Technology - New York

Milan prides itself on its distinct sense of style which pervades every aspect of life whether at home, at work or at play. Milanese style is both effortless and precise, minimalist and luxe, historical and modern. As a city of commerce, Milanese style, in all of its manifestations--sartorial, architectural or cultural--is wholly connected to the daily realities of life. It is a lifestyle that is both organic and highly engineered.

This certificate course provides students an opportunity to explore and engage in the lifestyle of Milan, learn from experts in fashion, luxury, beauty, hospitality and culture, and synthesize their experience within an academic framework.

Particular focus will be placed on how brands facilitate authentic experiences, drawing on their history as well modern customer demands. Students will focus on intrinsic marketing tactics (branded product and service specific) and extrinsic tactics (emotional and experiential), using case studies derived from Milanese brands such as Armani and Prada.
 

The Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students.

EDUCATIONAL GOALS

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This program, in partnership with Fashion Institute of Technology - New York, offers the opportunity to fully immerse yourself in the Milanese lifestyle, learning from fashion and luxury experts.

PROFESSIONA OPPORTUNITIES

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Graduates and university students can enroll in this program, in order to learn in depth the complexity of the Milanese Fashion System.

COURSE DESCRIPTION

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Professors of the Milan Fashion Institute and the Fashion Institute of Technology, together with the testimonials of important professionals of the sector, explain in detail the specificities of the Italian Fashion Sector.