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I ACCEPT

JEWELLERY TODAY

THE JEWELLERY TODAY BETWEEN CRAFTSMANSHIP AND DIGITAL:
Design, Management, Communication and Start Up

Is there a specificity in the design project of a jewellery? What skills, disciplines or knowledge does it involve? Is it about art, fashion or design? Industry or craftsmanship? Is it a symbol of status and wealth or creativity?
The jewellery is able to establish links between the external world - the one concerning the system of goods, commerce, social relations - and the private world - the intimate one of the identity of each individual, of his own desires and of his own image.
The comprehension of this product requires context slips and involves disciplines that are sometimes distant and heterogeneous: design, decorative arts, anthropology, fashion, marketing, management, branding, retail, communication.

The course deals with the complexity of the jewellery in its many aspects:
-Analysis of cultural interpretations dedicated to jewellery;
-The product: designing contexts and values;
-The production chain;
-Principles of Marketing and Branding;
-Sales, distribution and communication strategies;
-The jewel in the digital world;
-Digital artisans: entrepreneurship and start up in the jewel.

Key facts
Director: prof. Alba Cappellieri
End of registration: 28 December, 2020
Lectures’ start: 1 February, 2021
Lectures’ end: 5 March, 2021
Duration: 5 weeks, 180 hours
Frequency: 80% of overall classes is the minimum required to get the certificate
Location: Milan, Campus Bovisa Politecnico
Value of the course: € 3.600 (VAT 22% included)
A reduction of the economic value equal to the 20% for Students and Alumni MFI is provided, while seats last.

The Course is in Italian/English with the possibility of revisions in English for the workshop.
During the whole course an Italian - English bilingual Teaching Assistant.
 

EDUCATIONAL GOALS

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The Milano Fashion Institute's Courses aim to provide the most up-to-date knowledge and skills on the topics of Fashion Law, New Sustanaible Fashion, Fashion 4.0, Start Up For Fashion and Jewellery Today.
 

PROFESSIONAL OPPORTUNITIES

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Each course is suitable for undergraduates, young graduates, professionals and young managers who wish to deepen the most characteristic themes of the Fashion System and find targeted and solid career opportunities in this sector.

COURSE DESCRIPTION

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The didactic model proposed in the courses of Milano Fashion Institute is innovative: not only in-class lectures, but also case studies and best practices, project works and laboratory activities.

APPLICATION

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If you wish to send your Application to one of our courses, simply fill the form, attaching the Curriculum. Find out how in this section.