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She is an Associate Professor at the University of Campania “Luigi Vanvitelli”, where she teaches Digital Marketing at the master’s degree program in Economics and Management. She also teaches New product Development and Evaluation in the bachelor’s degree program in Fashion Design of the same University. She serves in the board of the joint PhD program in “Entrepreneurship and Innovation” between the University of Campania “Luigi Vanvitelli” and Parthenope University. Additionally, she has recently entered the board of the PhD program of national interest in “Design for Made in Italy: Identity, Innovation and Sustainability”. Her main research interests include business longevity, heritage marketing and industrial tourism. Her work on these and other topics has been published on national and international journals and books. Over the last years, she has presented her research findings at numerous conferences, such as the Global Marketing Conference, the International Council for Small Business Conference, the International Marketing Trends Conference, alongside the annual conferences of the Italian Marketing Association and the Italian Management Association.