PhD, is lecturer of marketing at Bocconi University and senior professor at SDA Bocconi School of Management. He has been visiting at HEC and Darthmouth College. His areas of expertise include marketing strategy, innovation and digital marketing. His research activity is focused on creative, entertainment and technology industries. Author of books and many articles edited both on academic and practitioner journals, the last book he wrote is Mind The Change, on digital transformation. Contract Professor at Milano Fashion Institute.