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She is an Associate Professor at the University of Campania “Luigi Vanvitelli.” Additionally, she serves on the board of the joint PhD program in “Entrepreneurship and Innovation” between the University of Campania “Luigi Vanvitelli” and Parthenope University. With two decades of teaching experience, she has been also actively involved in postgraduate university courses and professional training organized by various companies and public administrations. Her research areas encompass marketing and social sustainability, innovation networks in creative industries, innovation processes and the internationalisation of SMEs, as well as local system marketing and events. Her work on these and other topics has been published on national and international books and journal, including articles featured in esteemed international academic journals. Her papers are also regularly presented in national and international academic conferences. Barbara Masiello is member of the Editorial Board of “International Journal of Entrepreneurship" (IJE), member of the permanent Reviewer Boards of “Sustainability”, and “Management & Marketing Cases”.