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Barbara Pollini has a design approach based on life cycle analysis acquired during the Master's in Ecodesign and Eco-innovation at the University of Camerino. She is a strong supporter of innovation, nature-inspired design, and design that protects nature. In recent years, she has developed projects on ethical and sustainable food, tried to promote ecodesign through teaching and publications, and developed a passion for biomaterials. In 2011, she co-founded the collective of ecodesigners Nuup, Sustainable Creativity.