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Associate Professor at Politecnico, Milano, Design Department. Cabirio Cautela teaches strategic design and design management. Phd in Business Management. He was Visiting Scholar at Stanford University – CDR (Center for Design Research) in 2012. His research topics deal with the strategic role of design, design management processes and how design generates new business models and new ventures. He is currently Director of the Master in Strategic Design of Politecnico. Yearly he teaches at the Politecnico Design School, at POLI.Design Consortium, at MIP-Politecnico Business School and in other international schools as Visiting Professor (Universidad de Valparaiso, International University of Monaco, EDC, Creative Academy, Tongji University, Unisinos- University of Porto Alegre). His last articles were published by journals as Technovation, International Entrepreneurship and Management Journal, Design Issues, International Journal of Entrepreneurship and Innovation Management, Design Management Review.