Cecilia Cornaggia is a Junior Consultant for MFI Master in Brand & Communication Management, and a PhD candidate in Sociology at the Catholic University of the Sacred Heart, where she collaborates with ModaCult research centre. As a researcher, her interests concern consumer behaviour in both fashion and food sectors, from a sociological and psychological point of view. Before undertaking the PhD, Cecilia graduated in Work, Marketing and Communication Psychology at the Catholic University of the Sacred Heart in Milan, with a thesis on the meanings associated to second-hand fashion consumption. Then, she developed one year experience in quantitative and qualitative market research working for a private research institute in Milan area. Cecilia is part of CSRnatives, a network of young people passionate about sustainability, where she is part of the editorial board.