DANIELA MAURER

She works in design, applied research, development strategies and product innovation. The extensive case studies she has tackled over the past ten years allow her to work today alongside large multinational corporations, companies, associations of craftsmen and groups of designers, operating in various sectors, to design, develop and follow the realization of new products, as well as to innovate or improve existing ones. In collaboration with Poli.design and as a freelance professional, she has developed expertise in various fields of applied research over the years, from Contextual Research (ethnographic, benchmarking) to Blue-Sky research (trend research, historical and inspirational research). Teaching allows her to dedicate herself to research and experimentation activities with results that nourish and support her work as a freelance professional.