Professor Sda Bocconi Link: http://www.sdabocconi.it/ Marketing Professor at Sda Bocconi School of Management and Strategy Advisor at VISIONANDO. Prior to doing that, he had been working for around 12 years as a manager and director of multinational companies operating in Europe and Asia. In particular, he was Marketing Director of OVS, one of the leading retailers within the apparel industry in Italy, where he set up the OVS new retail-mix. His main focus, both at an academic and professional level, is on the retail industry and the green economy. He is lecturing on Retail-mix and Category Management at the MAFED (International Master in Fashion, Experience and Design) of SDA Bocconi School of Management. Recently he has written a book, “GreenWebEconomics. The New Fronteer”, analyzing innovative business models positioned at the intersection between the Green and the Web, and has published articles on the future of retail in international magazines like “Detail in Retail”. He graduated at Bocconi University and holds an MBA from Vlerick Leuven Gent Management School. Contract Professor at Milano Fashion Institute.