SDA Professor of Marketing. Since January 2013 she is Deputy Director for the MSc in Marketing Management and SDA Coordinator of Marketing Executive Courses. She conducted different research projects and has been working both in executive education programs and advising activities with some of the most important companies in the FMCGs, in the digital, beauty and pharmaceutical industries. Her areas of expertise include innovation and new product development, digital marketing and event project management. She was Adjunct Professor at Franklin College University, Lugano Switzerland and Visiting Assistant Professor at UCLA, University of California Los Angeles. Contract Professor at Milano Fashion Institute.