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Fedele Sforza
Back Cathleen Sheehan


After several experiences working in different brands in the fashion and apparel (Brunello Cucinelli, Aspesi, Dondup, Boggi Milano) launching digital projects: private communities, ecommerce global, CRM and Loyalty programs, digital marketing strategies; now I collaborate as a consultant with different luxury and premium companies in the e-commerce growth with an omnichannel strategy.
Focusing on the optimization of the online presence, commercial activities, brand image management and digital marketing strategy data driven for the e-business expansion. Redesigning the customer journey considering new trends in the global evolution. Actually I also work as ebusiness director in a startup growth project for a disruptive company in the sustainable beverages.