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Selected by Forbes as one of the Under 30, Francesca Mapelli is currently the Global Brand Relationships Director at Cabana Magazine, where she oversees the fusion of the magazine with the lifestyle brand and the communication of it to markets and stakeholders. Synergies are identified and developed between editorial and product and Cabana’s public relations and positioning strategy. Previously, Francesca was responsible for launching Vice Magazine’s Fashion and Luxury Group in Italy. Prior to Vice Media, Francesca was responsible for the business development, the globalization of advertising sales and positioning strategy of Chiara Ferragni and her website/e-shop: TheBlondeSalad.com.