Architect and Associate professor at Politecnico di Milano, Design Department. She is a faculty member of the School of Design, where she is the President of the Fashion Design Programs (Bachelor and M.Sc.) and teaches Fashion retail experience (M.Sc.) and Transmedia storytelling in the fashion industry (BS). She is co-founder of FIP | Fashion in Process, Design Research Laboratory of Design Department of Politecnico di Milano and member of the Scientific Board of Milano Fashion Institute. Her current research investigates the impact of digital transformation on the retailing experience by focusing her attention on omnichannel customer experience and the new phygital concept and format. She sits on the Editorial Board of ZonaModa Journal, the first Italian journal dedicated to fashion research in its complexity.