Founded by the most important institutions of the city of Milan in 2007, Milano Fashion Institute is the University Institute for Higher Education in fashion, with a specific goal: the development of an interdisciplinary training centre of excellence.
 

It is a unique initiative in Europe which offers to the Masters’ participants:

Unique skills
Integration of multidisciplinary competences in Management, Design, Communication, Sustainability for Fashion & Luxury.

Transversal Competences
Competences and understanding of all operations along the supply chain and key processes of the fashion system : how to plan a collection, how to create and retail or marketing strategy, how a luxury product can be sustainable, how to manage fashion communication, events, and brand extensions.

Partnership with fashion & luxury companies 
Training through interaction and exchange with companies of the fashion, luxury and lifestyle sector throughout the year: field projects, internship, guest speech and lectures with innovative teaching methods and case studies in partnership with fashion & luxury companies!

A brand new international campus, 2021!
A totally brand new campus, opened in 2020, with the highest and most modern learning areas, design classrooms, digital equipment and socializing spaces specifically dedicated for welcoming international students from more than 30 countries each year!

Complimentary iPad and digital access
Free iPad given to each student, along with the digital welcome kit, wifi access and e-learning platform for guaranteeing the smoothest and most effective learning experience.

Internship
Curricular experience of at least three months in fashion and luxury companies in order to start your career  in the job market in an immediate and qualified way.

Professors of excellence
MFI carries out excellent interdisciplinary training as it is supported by a Faculty of University Professors and fashion managers belonging to three disciplines of fundamental importance in the fashion sector: Management, Communication and Design.

Accreditation and international validity 
The only 1 level University Masters in Fashion Direction and in Fashion Cretion accredited and recognized by the Ministry of University, with 60 credits, and valid internationally throughout the world, to guarantee the quality of the educational path. 

Discover the most suitable master for your expectations with an orientation interview with your Director of Master: Product, Business, Lifestyle, Sustainability, Accessory or Communication?
Are you undecided between different Masters? Ask for an orientation interview with our Academic Advisors  in order to evaluate together what course is the most suitable for your professional aspirations!
Are you an international students? Ask for a distance orientation interview with our Academic Advisors through skype!

Director: prof. Giovanni Maria Conti
Next start: 24 January 2022

In the PSM Master, you’ll find all knowledge, competences and analysis tools needed to define and to recognize a sustainable product-service system for a luxury Italian market.

If it is true that the sustainability concept is not a temporary trend, in the contemporary, it’s a realistic approach to design and to create a new individual and collective corporate behavior, related to the surrounding world.
In fashion, we can define this as a real strategic asset in which to invest and on which to investigate tools and working methods in order to be able to manage a product/service system and process complex and sustainable.

The aim of the Master is to update and deepen tomorrow’s managers what are the pillars inherent in the meanings of sustainability, the laws and regulations, the design approaches and the communication analysis tools so that it can lead the luxury fashion company to a greater awareness of its responsibility on the market.

The professional figures trained are therefore junior profiles able to guide the creation and management of a product-service / system by operating in accordance with the Design, Marketing and Production figures present in the company as well as being able to support the CSR manager in the activities related to the actions pursued with a view to corporate sustainability.

Since it is a highly contemporary and articulated area, in agreement between MFI and the Camera Nazionale della Moda Italiana, the potential of the profile will be developed through a Faculty made up of teachers, professionals, and experts operating in the Textile-Clothing, Fashion sector and Luxury as well as a selection process of the participants that privileges the origin from different backgrounds; a classroom of students from different backgrounds recreates the transversal skills and favors the conditions for the development of skills and design skills typical of company teams.

The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Director: prof. Arturo Dell’Acqua Bellavitis
Next start: 24 January 2022

The most important Italian and International brands in the fashion and luxury ecosystems have been able to evolve and implement new strategies in the last decade. Be it managerial or design-related, these new initiatives were conceived to cater for an evolving competitive system and for a more demanding consumer. Not only fashion brands, but also lifestyle brands are extending their own vision and applying their brand values to a variety of sectors such as clothing, jewelry, beauty & cosmetics, all the way to the most advanced innovation in the experience sectors. 
The key to the success of the aforementioned strategies is the unique capability to unite creativity, design and positioning strategy, creating products and services with a common denominator: knowing how to properly manage more and more hybrid processes between design and innovation. 

The University Master in Fashion Direction: Brand & Lifestyle Management (60 CFU) is addressed to junior profiles aiming to enter the fashion and luxury world, with a solid knowledge of managerial strategies and typical marketing procedures of the ‘’top of the range’’ fashion luxury and lifestyle brands. 

The professional figures trained by the Master in Fashion Direction: Brand & Lifestyle Management will be able to plan and execute managerial and marketing processes of companies operating in the fashion, luxury, lifestyle & experience sectors. In particular, thy will be junior profiles able to support, in a qualified way, the processes of marketing & digital communication, buying & merchandising, marketing & brand management.

At the end of the Master, the profiles will then be able to qualify as junior figures such as:

- Junior Brand Manager

- Merchandiser

- Buyer

- CRM Manager

- Digital Manager

- Marketing Manager

- Event Manager

Being a highly innovative sector based on processes of "hybridization" between traditionally different sectors, the selection process of the candidates to the Master will favor the presence of profiles with different and multiple training backgrounds, in order to create a "hybrid" class, fostering the development of transversal skills that are typical of corporate teams in the fashion, luxury, experience & lifestyle industries.

The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Director: prof. Alba Cappellieri
Next start: 24 January 2022

The Master in Fashion Direction: Brand &Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.
Thus, the professional figures represent the ideal connection between the conception of creative products and their integration into managerial processes, at different levels: corporate, brand and business unit.
Because this is an highly innovative area, the potential of the profile will be developed through a selection process that favors participants coming from different educational background (mostly from degrees in communication, design, management, but not only these), in order to create within the classroom all the skills and competences that are typical of cross-functional company teams.
The different backgrounds of the participants make possible the development of interdisciplinary skills and competences of "creative retail management", able to communicate with all the areas and professionals figures of the fashion companies, both creative and managerial oriented.
The professional figures that are formed are junior profiles able to support in a qualified way the processes of product management & buying, merchandising and pricing, line building, brand management, fashion coordination, licensing management, trade marketing & communication.

The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Director: prof. Valeria Iannilli
Next start: 24 January 2022

FROM BUYING TO DIGITAL FASHION MARKETING
Fashion Buyer. Marketing Manager. Omnichannel Strategist.
Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury.
First step: studying the business models, their evolution, and their business strategies in the industry.
Second step: recognizing and studying the different retail and business channels, the underlying business logics and their specific operations: from fashion buying and retail merchandising, to sales & digital management.
Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration.
Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies.

The main professional roles are:

• Fashion Buyer, for the planning and the selection of collections for the retail;
• Digital Manager, for the management of the online retail;
• Sales Manager, for managing the collections’sales process;
• Retail Area Manager, for the development and coordination of direct and franchise stores;
• CRM Manager, for the management of customers and markets;
• Visual Merchandiser, for the design and management of store concept;
• Store Manager, for the management of different formats;
• Each of these roles requires different educational background and competences, but also a common set of skills and specific professional tools, that must be consistent with the current needs of fashion & luxury retail.
   

The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Director: prof. Carla Lunghi
Next start: 24 January 2022

Brands have a cultural identity, which often comes out from the products and the company’s technical expertise and craftsmanship, while in other cases, it is the result of a careful strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness of fashion companies.

In this area, professionals are required to possess skills in order to be able to interact with all the segments of the supply chain from design to product management to marketing and retailing. As a matter of fact, many companies are looking, for these roles, for professionals with a multidisciplinary background, who are able to interact with the various “cultural languages”, and understand the sophisticated different feelings, moods and approaches that different market’ segments and targets possess. Taking into account the increasingly more often global competition and thus the need for a direct dialogue with partners and customers coming from cultures that are different from the European and Western ones.
Thus, the capability to translate this cultural heritage into policy guidelines for the brand positioning and the international business success can be the next challenge that companies are facing in the near future.

The Master in Brand & Communication Management is aimed to training young professionals with advanced communication skills (i.e. verbal and visual),a deep artistic and cultural knowledge, together with organizational and management skills.
Because this is an highly innovative area, the potential of the profile will be developed through a selection process that favors participants coming from different educational background (mostly from degrees in communication, design, management, but not only these), if demonstrating a significant interest to all the signs of social and cultural innovation and their possible translation into policy instruments. A classroom of students from different backgrounds recreates the skills of the typical cross-business teams and promotes the conditions for the development of skills and abilities in terms of both linguistic (verbal and visual) innovation and creativity, together with project innovation in the field of communication, thereby enhancing the Heritage and the construction of the corporate identity.

The professional figures that are formed through the Master in Fashion Direction: Brand & Communication Management are Junior professionals able to support in a qualified way the STYLE and MARKETING areas, as Fashion Stylists, Visual and Artistic Researchers, and Trend Analysts; the COMMUNICATION area, as Communication Manager, Social and New media Manager, Fashion Editors, and Events Manager; lastly, the CULTURES & HERITAGE area, as Cultural Heritage Manager, or Corporate Sustainability Manager.

The Master Course is completely in English.
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Director: prof. Alba Cappellieri
Next start: 24 January 2022

The Master in Fashion Creation: Accessory Design has been conceived to fuse hands and mind, experimentation and tradition, technology and craft, prototype and industrial production, in collaboration with the most prominent companies in the sector. 

Nowadays, fashion is manifested by accessories. Shoes, jewelry, bags and hats are the label of an exquisite style and taste. Symbols of distinction and identity, but also witnesses of the Italian artisanal knowledge of ‘’Made in Italy’’. 
It allows an exceptional perspective on the unique world of accessory design, that consolidates competences for fashion designers, accessory designers and product designers, looking to be introduced into diverse sectors of the fashion, luxury and lifestyle world. Thanks to the workshop-based structure, it will be possible to deepen multiple subject areas and expertise, through project activities developed in collaboration with Designers and international professionals from the sector.
The Master in Fashion Creation: Accessory Design trains accessory designers. The trained profiles can carry out activities within the creative directions of fashion companies, professional studios, corporate structures in the fashion accessory sector (eyewear, footwear, luggage, leather goods, millinery, jewelry and watches) and related production chains.

The professional potential of outgoing students in the different sectors includes:
1. The creation of the fashion accessory: Junior Fashion Designer, Textile & material Researcher, Style Dept. Technician, Style Department Assistant, CAD Fashion Designer;
2. The production of the fashion accessory: Product Developer, Technical Developer, Pattern Maker, Pattern Developer, Model Maker, Production Technician, Quality Controller;
3. The communication of the fashion accessory: Fashion Graphic Designer, Fashion Photographer Assistant

The Master Course is completely in English.    
An Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
 

1 year University Masters. 1200 hours, for an educational model characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry.

The project draws for the Masters in Fashion Direction on innovative teaching methods including the following activities:

• WARM UP - 40 HOURS
• QUANTITATIVE TOOLS & PROJECT TOOLS - 20 HOURS
• FASHION PILLARS - 140 HOURS
• FASHION PROCESSES - 180 HOURS
• CURIOSITY - 30 HOURS
• FIELD PROJECTS - 238 HOURS
• EMPOWERMENT & CAREER MANAGEMENT - 32 HOURS
• INTERSHIP - 480 HOURS
• FINAL THESIS - 40 HOURS
   

The project draws for the Masters in Fashion Creation on innovative teaching methods including the following activities:

• TOOLS & WARM UP - 100 HOURS
• FASHION PILLARS - 100 HOURS
• FASHION WORKSHOPS - 400 HOURS
• CURIOSITY - 20 HOURS
• FASHION DESIGN: PRESENTATION & PORTFOLIO – 40 HOURS
• EMPOWERMENT & CAREER MANAGEMENT - 20 HOURS
• INTERSHIP - 480 HOURS
• FINAL THESIS - 40 HOURS

The profiles formed in the six Masters are a sort of "hybrid", with multi-disciplinary training, able to act proactively as "intermediaries" between the purely creative profiles, and purely managerial profiles, and lastly communicative profiles. According to the Master, it is possible to join a fashion company for different processes:

•    for the management of the product /service system and the production process with a view to sustainability in luxury fashion companies (junior profiles able to guide the creation and management of a product-service, as well as being able to support the CSR manager in the activities related to the actions pursued with a view to corporate sustainability);
•    for brand management and the management of the fashion product and collections:  brand manager assistant, product manager, merchandiser, line builder;
•    for the lifestyle management,: junior brand manager, junior marketing manager, junor merchandiser, junior product manager;
•    for the business management and  marketing : fashion buyer, marketing manager, retail manager, CRM manager, store manager assistant;
•    for the management of communication : digital PR, Event manager, communication manager, social media manager, fashion editor;
•    for the fashion design of accessory world: : junior fashion designer, fashion design consultant, textile & material researcher, , style office assistant, cad fashion designer, product developer,  pattern maker.

High Specialization
In particular, the figures formed have competences that tipically are acquired after years of experience in various professional areas, thanks to the MFI multidisciplinary approach.

A unique model, for a curricular placement rate, equal to 96%.

For any information please contact our responsible:
MILANO FASHION INSTITUTE
via Durando, 38
Phone: 02 3031 6640