logo MFI

Master in Fashion Direction: Product Sustainability Management
Ist Edition

Director: Prof. Giovanni Maria Conti 
Corporate Relations and Coordination for Camera Nazionale della Moda Italiana: dr. Paola Arosio, dr. Chiara Luisi
Master Tutor: Martina Motta

testata PSM

1st Edition
In collaboration with Camera Nazionale della Moda Italiana


How a luxury fashion product can be sustainable? In the PSM Master, you’ll find all knowledge, competences and analysis tools need to define and to recognize a sustainable product-service system for a luxury Italian market.
If it is true that the sustainability concept is not a temporary trend, in the contemporary, it’s a realistic approach to design and to create a new individual and collective corporate behavior, related to the surrounding world. 
In fashion, we can define this as a real strategic asset in which to invest and on which to investigate tools and working methods in order to be able to manage a product/service system and process complex and sustainable.
The aim of the Master is to update and deepen tomorrow’s managers what are the pillars inherent in the meanings of sustainability, the laws and regulations, the design approaches and the communication analysis tools so that it can lead the luxury fashion company to a greater awareness of its responsibility on the market.

The goal of the Master is to provide the knowledge, skills and analytical tools necessary to the definition and recognition of a system-product-service system and sustainable process for luxury fashion.

The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Location of the Master
MFI Campus Bovisa Politecnico and part of the lessons at the Camera Nazionale della Moda Italiana, Piazza del Duomo 31, Milan.

Start of registration: 24 January 2020
End of registration: 30 November 2020
Lectures’ start: 18 January 2021
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2021

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry. 

The project draws on innovative teaching methods including the following activities: 

WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.

Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign and Photoshop softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.

Didactical activities of introduction to the knowledge of the fashion industry, from its historical evolution and historical criticism, to  the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the fashion market, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises. Each module has a final assessment exam, through a written test or a presentation of a project

Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.  

CURIOSITY • 30 hours
Hints about the cultural and social evolution of fashion, with in-depth and inter-disciplinary analysis over the most important Italian brands, the Italian fashion pipeline and with meetings with the most relevant professionals working in the industry.  

Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, empowerment & career management, company visits, curricular internship.

FIELD PROJECTS • 278 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.

Attendance of at least 80% of the lectures is mandatory. The teaching activity is full time, from Monday to Friday from 9.30 am to 4.15 pm.

Period: from January to December 2021
Lectures and field projects: from 18 January to 23 July 2021
Internship: from September to December 2021

Polifactory, Building B3, inside the Politecnico Campus – Bovisa. Via Candiani 72, 20158 Milan

The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of fashion product development and marketing through the whole pipeline.

The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours. The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.

Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.

Educational Contents
Warm up: to acquire a basic "vocabulary"

The unit includes 40 hours dedicated to create, an homogeneity of participants’ knowledge that is necessary for the later stages of the learning process. Lessons help to students, according to their origins, to fill some basic gaps in the fields of management, economics, quantitative methods, sociology and design. Given the different background education , students can decide to attend all of part of the lessons, in agreement with the Director of the Master. This unit does not have a final exam.

Quantitative Tools & Project Tools: to acquire quantitative skills and design
The unit is divided of 20 hours. Lessons aimed at the acquisition of quantitative tools and design, through the use of the programs Excel, Indesign and Photoshop. These instruments will be preparatory to the understanding of the processes that characterize firms in the industry and the contents of specialized courses, according to the Master of reference. The educational activities includes basic lessons and advanced training in relation to the background of the individual student. There are exercises and tests written by students.

Fashion Pillars: to know the structure of the fashion industry and the working tools
The unit is composed of 140 hours dedicated to the knowledge of the structure of the fashion industry, the companies that characterize is and the different business models, strategies, product categories and materials. It also aims to transfer technical and operational tools for planning and organizing activities, along with tools for investigating and processing qualitative and quantitative market data. 

Courses are:
• Project Management

The Project Management for Fashion course aims to provide students with the basic methods of management of Activities and Processes (Planning, Timing, Objectives, Resources, Responsibility, Output, Cost / Benefits ratios) applicable to different types of project in the fashion industry (Brand and Product area, Retail and Commercial are, Research and Communication area). Contents on the methodologies and tools will be complemented with organizational contents (i.e.: characteristics of project managers, team motivation, project marketing) that allow a proper contextualization in the company context.

• Italian Fashion System

The course Italian Fashion System aims to provide a preliminary view of the fashion industries (fashion industry, important people of the fashion industry, seasonal cycles) and typical strategies of the fashion companies ( product strategies, marketing, communication strategies) with reference to the relationships between the creative and managerial processes. Moreover, will be studied the most important fashion industries in relation to the different market positioning of their products: programmed models and hybrid models. In order to acquire the specific knowledge of the fashion industry, particular attention will be given to the teaching of the most important terms and vocabulary of the fashion industries. As a matter of facts, to proceed with the correct understanding of the fashion industries terms, it is absolutely necessary obtain the correct skills.

• Fashion Business Models

The course has the aim to introduce a general picture on the different Business Models within the Fashion & Luxury industries, from a strategic perspective on Luxury Brands, Designer Brands, Industrial Brands and Retailers, to the management of the positioning in the fashion industry and the different approaches to the management of creativity, from the stylistic identity to the different product strategies. The course will focus on the levers companies can differently implement in terms of communication, image and retail identity.

• Fashion History

From the Modernism which celebrates the art and fashion, to the Third Millennium, the course aims to provide an historical overview through the history of fashion. Specifically: the "Roaring Twenties"; Art Deco and the aesthetics of the machine; the emergence of women "couturiers": Madeleine Vionnet, Elsa Schiaparelli, Gabrielle "Coco" Chanel ; cinema and Hollywood fashion in 1930; 1950 and Existentialism; 1960: optimism, art "pop" and street fashion in London; 1970: the punk and the anti-fashion on the streets of London; 1980 and pluralism of fashion; 1990; postmodernism, and globalization in the Third Millennium

• Fashion Marketing & Brand Management

The Fashion Marketing & Brand Management course aims to introduce students the main fashion marketing techniques and to the framing of the process of formulating, implementing and monitoring the brand identity and brand positioning. This process identifies two different but related application areas: the first one has as its objective the knowledge of the framework and the guidelines from which to derive operational "brand sensitive" marketing processes; the second one has as its objective the direct management of brands as intangible strategic assets, which are connected to specific management processes. The course has been framed within three different but connected areas of application: the management and design of the brand as an immaterial asset; the framework and guidelines for the operational processes; the sociological perspective of branding.

• Research Methods & Trends

The course aims to provide a broad view, on one hand, of the different methods and research tools useful to investigate fashion markets and consumers and, on the other hand, on the main contemporary trends influencing fashion and fashion-related industries. Project-research and trend research will be introduced; processes, tools and artifacts that characterize the research in fashion design: blue sky research, visual research, product research. Tools and stages of the research process: from brainstorming to the concept of the collection. Socio-cultural and scenery research through the cool hunting. Tools and stages of the investigation, from the brief to the final report. Main actors of the trend analysis: fashion companies, research agencies, freelancers. Marketing Research, both qualitative and quantitative: desk analysis and field analysis. The difference between using primary and secondary data.The difference between exploratory and confirmative marketing research. Subsequently an overview and explanation on the main trends, their diffusion processes, contents and forecasting, will be introduced, focusing both on fashion related and not-related industries.

Courses include lectures, exercise sessions and final exams.

Fashion Processes: to be able to manage the processes of creation and product development
The unit is composed of 180 hours devoted to the main processes in order to enhance and promote the identity of the brand, implementation and management of development processes of the fashion product

Courses are:
Sustainability For Fashion

The aim of the module is to clarify what is meant by sustainability in the various disciplinary areas and, above all, the different meanings that sustainability assumes in the fashion sector; environmental, economic, social and productive sustainability are some of the insights that will be made during the module to better understand how Italian luxury fashion companies are involved.
During the course will explain what it means to manage sustainability in the fashion sector and will analyze numerous business case studies relating to the multi-stakeholder approach of a responsible fashion company.

Supply Chain Management & Responsible Innovation

The course will allow to understand what social audits are and will provide the fundamental tools for structuring sustainability reports in the fashion sector. During the lessons, the model of the Renewed Fashion Value Chain will be presented and the following drivers of change of responsible innovation will be explored: supply chain traceability and transparency, circularity, collaborative consumption. Will be introduced some 4.0 technologies, for example Blockchain, for traceability and transparency of the supply chain.

Fibers, Materials & Accessories

The aim of the module is to investigate the issues related to materials, their generation within production chains, specifying, both upstream and downstream of the process, how the Italian textile-fashion-accessory companies operate from the point of view of sustainability.
A specific focus will be addressed on the chemical aspect of materials, finishes, dyes through direct testimonials from industry experts. Moreover, another aspect that will be treated is that concerning nanotechnologies applied to fabrics that transform their physical and mechanical characteristics.

Materials Innovation

The module will address, through the direct testimony of business experts and not only, the issues of creating new materials for product and process sustainability.
During the module there will be an opportunity to deepen as is born and "design" an innovative material through a short generation of materials workshop.

CSR Communication

The issue of corporate social responsibility is today an element that has taken root within companies and organizations. A phenomenon in constant evolution also in the field of fashion.
The course will explore the theoretical coordinates and the main actors of CSR in the fashion industry, with concrete examples of effective and less effective campaigns.
The course will discuss the principles of responsible communication in fashion and it will be analyzed examples of good corporate best practices.

Retail Sustainability & Bio Architecture

The goal of this module is to show how sustainability can change the design scales and understand retail spaces, showrooms, until fully sustainable complex architectures. In addition, the module's purpose is to show the existing design cross-fertilization between the different design areas and how the fashion field will affect the area of the architectural project and vice versa.

LCA (Lifecycle Assessment): Tools & Regulation

The purpose of the module is to provide all of the tools of analysis, calculation and regulations in legislation on sustainability in Italy.
​Through the LENS observatory / network at the Politecnico di Milano, show the existing measuring tools (LCA, Life Cycle Assessment) for the assessment of the environmental impact risks and products life cycle; how through Design approach, after a correct assessment of environmental impact, can generate outputs of product-service systems more appropriate for end users.

Courses include lectures, exercise sessions and final exams.

Fashion practices: field testing the competences















本模块目的是增长时装体系专业知识, 这是在时装公司的最佳实践和工作机会。


c. 职业方向




本模块重点是通过举办讲习班准备个人简历和求职信,优化学生的简历和他们与企业直接的交流方式, 做好更好的面试准备。


e. 企业联系



f. 实习顾问







米兰时尚学院通过一系列自主和职业生涯管理活动开展实习:实习规定介绍, 劳动市场介绍, 职业方向, 自我评估&自主决定, 企业联系, 实习顾问。





Camera Nazionale della Moda Italiana • Accenture • Aeffe Group • Al Tayer Group • Alessandra Ianzito • Alexander Mcqueen • Alter • Arcoretail • Armando Testa • AwLab • Balenciaga • Ballantyne • Bally • Benetton • Blumarine • Bottega Veneta • Braccialini • Brooks Brothers • Brioni • Brunello Cucinelli • Bulgari • Burberry • Calzedonia Group • Canclini Tessile • Chanel • Chitè Lingerie • Chicca Lualdi • Class Editori • Class Showroom • Coin Excelsior • Condé Nast • Conbipel • Corneliani • CP Company • Cup Studio • Diesel Group • Dior • Dolce & Gabbana • Dondup • Emilio Pucci • Eurojersey • Ermanno Scervino • Ermenegildo Zegna • Etro • Fendi • Figmenta Digital Communication • Ferragamo • Franzi 1864 • Fratelli Rossetti • Frau • Frette • Furla • Geox • Giorgio Armani • GMPR • Greenmedialab • Gruppo C14 • Gucci • Guess • Guffanti • Hearst Magazine • Here Connecting •  Herno • Hermès • Horton International • Hugo Boss • Icast • Inditex Group • Jil Sander • Karl Lagerfeld • Kering • Kering Eyewear • La Perla • Lambert & Associate • Lanvin • Levi’s • Liu Jo • Logan • L’Oreal Italia • Lorena Antoniazzi • Loro Piana • Louis Vuitton • Loewe • Lubiam • Luciano Padovan • Luxottica • LVMH • Michael Kors • Maliparmi • Mantero • Marni • Max Mara Group • Miroglio Fashion Group • Missoni • Moncler • Monnalisa • Moreschi • Moschino • Neil Barrett • Neinver Italia • New Guards Group • New Media Agency • Off-White • Ovs • Pietro Brunelli • Penelope • Pollini • Pomellato • Pinko • Piquadro • Ports1961 • Prada • Privalia • PVH • Quid • Ralph Lauren • Ratti • Reda • Renè Caovilla • Rinascente •  Roberto Cavalli • Sense Immaterial Reality • Sergio Rossi • Shiseido • Slam • Smith Petersen • Staff International • Stefanel • Stella Mc Cartney • Stone Island • Swatch Group • Swinger • Switch Magazine • Tally Weijl • Tiffany • Tod’s Group • Tom Ford • Tommy Hilfiger • Trussardi • Twin Set • Valentino • Valextra • Value Lab • Value Retail • Versace • Vivienne Westwood • Wait! Magazine • Wrad • Yamamay • Yoox

The professional figures

Sustainability is one of the main pillars of the strategy of the National Chamber of Italian Fashion, a pioneering association in the dissemination of the values ​​of sustainability and social responsibility in luxury fashion, as well as an international reference point, which since 2011 has established a Sustainability Commission to support member companies in achieving the highest sustainability standards.

The Master, therefore, has the objective of training a professional figure with a strong knowledge of environmental, economic, social and productive sustainability that will characterize the luxury fashion sector.

Sustainability is one of the main pillars of the strategy of the Camera Nazionale della Moda Italiana, a pioneering association in the dissemination of the values ​​of sustainability and social responsibility in luxury fashion, as well as an international reference point, which since 2011 has established a Sustainability Commission to support member companies in achieving the highest sustainability standards.

The Master, therefore, has the objective of training a professional figure with a strong knowledge of environmental, economic, social and productive sustainability that will characterize the luxury fashion sector.

A manager capable of dealing with the environmental aspects of the company both upstream and downstream of the process so that it can help develop an awareness of the need to operate with greater responsibility and attention to the surrounding environment.

The professional figures trained are therefore junior profiles able to guide the creation and management of a product-service / system by operating in accordance with the Design, Marketing and Production figures present in the company as well as being able to support the CSR manager in the activities related to the actions pursued with a view to corporate sustainability.

Since it is a highly contemporary and articulated area, in agreement between MFI and the Camera Nazionale della Moda Italiana, the potential of the profile will be developed through a Faculty made up of teachers, professionals, and experts operating in the Textile-Clothing, Fashion sector and Luxury as well as a selection process of the participants that privileges the origin from different backgrounds; a classroom of students from different backgrounds recreates the transversal skills and favors the conditions for the development of skills and design skills typical of company teams.


米兰时尚学院建立的初衷是培养掌握时装行业变化的专业设计人才,促进企业组织创新、管理、商业和宣传过程发展。这些硕士专业培养的人才,是三所优秀的米兰大学多年研究和培养的成果,每个大学面向不同而重要的方面:管理、设计和宣传。特别地,这些专业是一种“混合模式”,含有跨学科培训、能在单纯的创造人才(设计师、艺术指导、建筑师、视觉设计)和单纯的管理人才(营销、商业、生产管理)还有宣传人才(宣传经理、社会新媒体经理、时装编辑、活动经理)中拥有“主动性”。这些通常在不同的领域的企业工作几年后才会获得的更广泛的能力,已经在时装商业的 三大领域得到,特别是由危机条件决定的当前阶段的修改和重组:

_  管理和计划创造过程和产品发展:从了解品牌价值和个性代码,到不同产品类别和产品线的代码的分辨能力;其次通过销售规划、选择和供应商管理,最后组织和管理贸易营销和宣传的过程(时装专业硕士/ 品牌&产品管理),进行产品计划。

 _  创新和管理流程的集成管理与不同商业模式(品牌设计师或者行业团队与直接零售的上下游整合;品牌合作和独立经营,以及加盟、店中店、角落等零售渠道;连锁零售店,如百货企业、快速时装零售商、大型零售商;小户独立经营零售商,如 个人商店或小型地方连锁(时装方向/品牌和零售业管理硕士)的分布有关。

_   管理和设计研究策略、宣传策略和增加企业文化遗产:从消费的定性和定量的分析,以确定和解析时装趋势;从企业宣传和媒体渠道的语言创新,到管理新数字宣传格式和渠道;从 增加文化、物质和相关的遗产,到管理和设计社会责任方案(时装专业硕士宣传管理)。






1. 办理学生签证







2. MFI入学证明





3. 居住许可证(居留证)

意大利移民法 规定,计划在意大利逗留时间超过3个月的非欧盟会员国公民,需要在进入意大利的8天内申请居住许可证。




4. 纳税识别号(如:税号)





 Via dei Missaglia, 97. 电话:02.893075;


 Via Abetone, 10. Tel: 02.540011 or 02.54100729;


 Via della Moscova, 2.电话:02.636791;


 Via Ugo Bassi, 4°. 电话:02.697161;


 Via Leonardo Bistolfi, 5. 电话02.210491;


 Piazzale Carlo Stiparich, 2. 电话02.330251;






 - 护照或同等文件

 - 意大利纳税识别号(税号)

 - 公寓租赁合同或房东的租赁声明,证明该学生以旅客的身份在何处居住






 - 纳税识别号(税号)


 - 居住许可证(欧盟成员、爱尔兰、挪威、列支敦士登和瑞士公民除外)


Securing accommodation is one of the most important aspects of your time in Milan.
We kindly ask you to consider your accommodation here in Milan several weeks prior to your arrival at MFI. Non-EU students should be aware that proof of accommodation may be necessary in order to complete an application for a student visa.

Prices for a private room in a shared apartment range from € 400.00 to € 500.00 per month. Please note you will also be required to pay a deposit of one to three months’ rent when you sign the contract. Always ask for a signed receipt of payment.

Milan Fashion Institute collaborates with Spotahome, for more information contact: info@milanofashioninstitute.it

Spotahome.com is an online accommodation platform for students and professionals who want to book mid to long-term accommodation.

Choose the easiest way to find an accommodation: each apartment advertised on our website is personally visited by a professional photographer who takes photos, an HD video and designs a floor plan of the property.  We offer tenants accurate property descriptions and photos, allowing them to make an informed decision before even arriving to their new home.

Spotahome means trustworthiness and security: all of our properties are personally checked by our staff, taking video tours of properties, neighborhoods, and more to find rooms, apartments and houses to rent.

Spotahome.com: the easiest way to find an accommodation!

Mail: hello@spotahome.com
Web site: www.spotahome.com






*所有数据参考时装硕士专业 2020

Milano Fashion Institute tel. +39.02.3031.6640 fax. +39.02.58362530 - P.Iva 06122860965 - Designed by 7276 & 4Sigma