Milano Fashion Institute, through this seminar, addresses the most current legal issues for Fashion Brands in Europe and in the United Kingdom.
Why to take this seminar
The seminar is intended to provide participants a practical, hands-on approach and knowledge on a specific issue that characterizes one of the most relevant areas of work for fashion companies, due to their international reach. For this reasons, several professional figures can be interested in the subjects: from independent Lawyers, to corporate lawyers, up to licensing managers too.
An important practical approach to tackle international issues.
8:30 Welcome and registration
9:00-10:15 Fashion Global Trends. What is driving the change? Evolving fashion management practices and marketing strategied (Nicola Guerini)
10:15-12:00 Intellectual Property Rights in the Fashion Industry (Aurelio Assenza)
13:30-15:15 Fashion and e-commerce: from commercial agreements in retail technology to data protection and consumer rights compliance in the cyberspace (Massimo Maggiore)
15:15-15:30 Coffee break
15:30-16:45 IP rights enforcement and B2B disputes. The case of Passing off vs. “concorrenza sleale” (Massimo Maggiore)
16:45-17:30 Influencer marketing in Italy and England (Stephen Sidkin)
17:30 Delivery of the attendance certificates.
Lawyers and professionals of the sector are together to convey their knowledge and skills.
Aurelio graduated with a law degree from Universita’ Commerciale Luigi Bocconi in 2007. Since that time he has been a lecturer at Bocconi on ‘Legal Issues in Marketing’ and ‘Advanced Intellectual Property Law.’ He has been a member of the Milan Bar since 2010.
He is General Manager of Milano Fashion Institute. He specialized in the areas of Corporate Strategy, Entrepreneurship and Business Planning and in the Management of Fashion Companies, for which he is currently involved in degree courses at Bocconi University and other University Institutions. He is consultant for law firms and Italian and international companies in the fashion, luxury and lifestyle sectors.
After practicing intellectual property and competition law for ten years for leading national and international law firms, Massimo co-founded Maschietto Maggiore studio legale with Eva Maschietto in 2007. Since 2006, he has steadily collaborated with Bocconi University as an adjunct professor of marketing law. Massimo is a member of the Milan Bar.
Solicitor, having worked in menswear, Stephen is an avid believer in the importance and value of brands and is proud to advise many of Fox Williams' fashion clients on their commercial law needs. He is focused on creating value for clients by helping them achieve their business objectives. Stephen has served for many years on the Commercial Law Committee of the City of London Law Society. He is currently again its Deputy Chairman as well as Chairman of its Brexit sub-committee. He is also a long standing member of the UIA.
For sending your application, simply fill the form in this section.
To apply for admission, the Participant must:
1. Fill the online application form, available here
2. After receiving the documents, Milano Fashion Institute will confirm the participation.
The economic value of the seminar is equal to 325 € (22% VAT included).
A reduced economic value, equal to 229 € (22% VAT included) is exclusively reserved for:
- Students who are currently enrolled at MFI;
- Milano Fashion Institute Alumni;
- Former Students of Milano Fashion Institute Short;
- University current Students.
The total cost is payable as follows:
- One instalment: 325 € (or 229 €) on the acceptance of the application and no later than 18th November 2022. Invoice will be sent at the receive of the payment.
Costs include the study material and the use of facilities of the Institute.
For information: firstname.lastname@example.org
The instalment is non-refundable. The participant is allowed to withdraw, up to the eighth calendar day preceding the starting date of the seminar, by submitting a letter (priority mail service) to the registered address of the Milano Fashion Institute, anticipated in any case, by fax and / or e-mail; if so, the participant is allowed to attend the next edition of the seminar (if applicable) or another MFI Course, upon payment of price adjustment.
Who should attend
The course would benefit Lawyers, law and business students and industry professionals, both independent and corporate law-offices based.