COMMON LAW VERSUS CIVIL LAW
A PRATICAL DISCUSSION ON THE MOST IMPORTANT LEGAL ISSUES FOR FASHION BRANDS IN THE U.K. AND EUROPEAN CONTEXTS: FROM IP, TO DATA PROTECTION, E-TAILING AND INFLUENCER MARKETING.
ACCREDITED TO THE ORDER OF LAWYERS OF MILAN, 4 TRAINING CREDITS
ONE DAY SEMINAR: 24th NOVEMBER 2023
Fashion represents one of the most globalized industries. Not just IP, but several issues are related to processes, markets and customer bases across countries, thus across different contexts: from civil law to common law. Europe is home the biggest luxury conglomerates, like LVMH, Kering and Richemont, whose combined turnover, addressed to all the markets of the world, is higher than €80Billion. Along with this, the UK fashion market alone will be worth $65Billion. Several Italian fashion brands, from SMEs to big conglomerates have established successful branches in the U.K and other common-law based countries. Yet, more international investments are expected, stimulated by the ever-increasing importance of e-commerce, data protection, social media platforms, influencers marketing and the highly complex geo-political context.
In recognition of this, along with the need for fashion brands of addressing to an global scenario composed of markets in which different Law Systems are applied, the “2023 FASHION LAW SEMINAR” is aimed at providing the participants the most updated practical information, benchmarks and field expertise concerning the most relevant aspects with a double focus: Common Law versus Civil Law legal frameworks. From Intellectual Property, to e-commerce, up to the most recent regulations for influencers’ marketing, the Seminar will adopt a comparative perspective and case-oriented methodology, in order to provide participants with specialist knowledge to protect and enforce brands’ immaterial assets, devise an effective e-commerce strategy while complying with applicable legislation and leverage the role of influencers in the digital marketing arena.
The Seminar is carried out by Milano Fashion Institute Faculty, in collaboration with international Professionals, Senior Legal Consuels and Dual Lawyers.