Professors of the Milan Fashion Institute and the Fashion Institute of Technology, together with the testimonials of important professionals of the sector, explain in detail the specificities of the Italian Fashion Sector.
Modules
1. MILANO, A LIFE IN STYLE – DAY 1
The module introduces the Students to the course, with Keynote Lecture and intensive Guest Lectures, introduction of the Certificate and Group Project and the phenomenon of Milan as the European fashion capital, with a first visit.
2. FASHION & BEAUTY – DAY 2
The module is aimed at providing participants with insights and experiences from a hands-on approach through visits to an Italian Designers workshop, a made-to-measure atelier, and flagship and department stores. A focus on different department stores and the Brera perfume district is fulfilled with guest lectures on beauty brand building and innovation management.
Site visits may include: Milanese Department Stores, Luxury Concept Stores and Italian Design Brands made-to-measure ateliers, and Brera Perfumes District.
3. HOSPITALITY & CULTURE – DAY 3
The module explores the complexity of the lifestyle phenomenon of Italian Designer Brands, from the hotel and hospitality industry to the most visionary brand extensions, through a series of visits and talks with managers and art curators, in order to understand the antecedents and the evolution of the fashion phenomenon.
Site visits and on-site lectures from senior management may include: Bulgari Hotel, Armani Hotel, Marchesi (Prada Group), and Corporate Museums (Fondazione Prada, Armani / Silos).
4. ITALIAN FASHION CITIES: FLORENCE – DAY 4
The module is aimed at introducing students to the first Italian fashion capital, which still represents a pillar of the national fashion system. From the Ferragamo Museum to the most important examples of digital fashion companies, this visit will explore the contemporary and cultural aspects of the Renaissance city, allowing students to better understand the relationship between culture, fashion and history. The trip, fully organized by Milano Fashion Institute, will permit students to visit LuisaViaRoma, Gucci Garden, Ferragamo Museum, among others.
5. FASHION DESTINATION AND EXPERIENCE DESIGN – DAY 5
From the concept of destination shopping to the experience of internationally recognized luxury outlets, the module provides students with an opportunity to experience the visits with the most successful cases of F.O.C. in Italy, with a field visits and the understanding of the business logics for managing this retail format.
The course will provide the participation of several guest speakers and will conclude with a project work.
About the Director
Joshua Williams is an award-winning creative director, writer and educator. He has lectured and consulted worldwide, specializing in omni-channel retail and fashion branding, most recently at ISEM (Spain) and EAFIT (Colombia), and for brands such as Miguelina, JM, Andrew Marc and Anne Valerie Hash. He is a full time professor and former fashion department chair at Berkeley College and teaches regularly at FIT, LIM and The New School. He has developed curriculum and programming, including the fashion design program for Bergen Community College, that connects fashion business, design, media and technology. His work has been seen in major fashion magazines and on the New York City stage. Joshua is a graduate of FIT’s Global Fashion Management (MPS) program, and has been the director and host of the Faces & Places in Fashion lecture series at FIT since 2010.
