The training project is characterized by multidisciplinary activities conducted by the teachers of the sponsoring universities and by experts from qualified business and professional realities.
The project draws on innovative teaching methods including the following activities:
WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.
QUANTITATIVE TOOLS & PROJECTS TOOLS • 20 hours
Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign and Photoshop softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.
FASHION PILLARS • 140 hours
Didactical activities of introduction to the knowledge of the fashion industry, from its historical evolution and historical criticism, to the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the fashion market, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises. Each module has a final assessment exam, through a written test or a presentation of a project
FASHION PROCESSES • 180 hours
Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.
CURIOSITY • 30 hours
Hints about the cultural and social evolution of fashion, with in-depth and inter-disciplinary analysis over the most important Italian brands, the Italian fashion pipeline and with meetings with the most relevant professionals working in the industry.
FASHION PRACTICES • 790 hours
Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, empowerment & career management, company visits, curricular internship.
FIELD PROJECTS • 278 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.
Attendance of at least 80% of the lectures is mandatory. The teaching activity is full time, from Monday to Friday from 9.30 am to 4.15 pm.
Period: from January 2022 to December 2022
Lectures and field projects: from 24 January 2022 to 22 July 2022
Internship: from September to December 2022
MFI Campus, Via Durando, 38, 20158 Milan
The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of fashion product development and marketing through the whole pipeline.
The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours. The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.
Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.
Warm up: to acquire a basic "vocabulary"
The unit includes 40 hours dedicated to create, an homogeneity of participants’ knowledge that is necessary for the later stages of the learning process. Lessons help to students, according to their origins, to fill some basic gaps in the fields of management, economics, quantitative methods, sociology and design. Given the different background education , students can decide to attend all of part of the lessons, in agreement with the Director of the Master. This unit does not have a final exam.
Quantitative Tools & Project Tools: to acquire quantitative skills and design
The unit is divided of 20 hours. Lessons aimed at the acquisition of quantitative tools and design, through the use of the programs Excel, Indesign and Photoshop. These instruments will be preparatory to the understanding of the processes that characterize firms in the industry and the contents of specialized courses, according to the Master of reference. The educational activities includes basic lessons and advanced training in relation to the background of the individual student. There are exercises and tests written by students.
Fashion Pillars: to know the structure of the fashion industry and the working tools
The unit is composed of 140 hours dedicated to the knowledge of the structure of the fashion industry, the companies that characterize is and the different business models, strategies, product categories and materials. It also aims to transfer technical and operational tools for planning and organizing activities, along with tools for investigating and processing qualitative and quantitative market data.
• Project Management
The Project Management for Fashion course aims to provide students with the basic methods of management of Activities and Processes (Planning, Timing, Objectives, Resources, Responsibility, Output, Cost / Benefits ratios) applicable to different types of project in the fashion industry (Brand and Product area, Retail and Commercial are, Research and Communication area). Contents on the methodologies and tools will be complemented with organizational contents (i.e.: characteristics of project managers, team motivation, project marketing) that allow a proper contextualization in the company context.
• Italian Fashion System
The course Italian Fashion System aims to provide a preliminary view of the fashion industries (fashion industry, important people of the fashion industry, seasonal cycles) and typical strategies of the fashion companies ( product strategies, marketing, communication strategies) with reference to the relationships between the creative and managerial processes. Moreover, will be studied the most important fashion industries in relation to the different market positioning of their products: programmed models and hybrid models. In order to acquire the specific knowledge of the fashion industry, particular attention will be given to the teaching of the most important terms and vocabulary of the fashion industries. As a matter of fact, to proceed with the correct understanding of the fashion industries terms, it is absolutely necessary to obtain the correct skills.
• Fashion Business Models
The course has the aim to introduce a general picture on the different Business Models within the Fashion & Luxury industries, from a strategic perspective on Luxury Brands, Designer Brands, Industrial Brands and Retailers, to the management of the positioning in the fashion industry and the different approaches to the management of creativity, from the stylistic identity to the different product strategies. The course will focus on the levers companies can differently implement in terms of communication, image and retail identity.
• Fashion History
From the Modernism which celebrates the art and fashion, to the Third Millennium, the course aims to provide an historical overview through the history of fashion. Specifically: the "Roaring Twenties"; Art Deco and the aesthetics of the machine; the emergence of women "couturiers": Madeleine Vionnet, Elsa Schiaparelli, Gabrielle "Coco" Chanel ; cinema and Hollywood fashion in 1930; 1950 and Existentialism; 1960: optimism, art "pop" and street fashion in London; 1970: the punk and the anti-fashion on the streets of London; 1980 and pluralism of fashion; 1990; postmodernism, and globalization in the Third Millennium
• Fashion Marketing & Brand Management
The Fashion Marketing & Brand Management course aims to introduce students the main fashion marketing techniques and to the framing of the process of formulating, implementing and monitoring the brand identity and brand positioning. This process identifies two different but related application areas: the first one has as its objective the knowledge of the framework and the guidelines from which to derive operational "brand sensitive" marketing processes; the second one has as its objective the direct management of brands as intangible strategic assets, which are connected to specific management processes. The course has been framed within three different but connected areas of application: the management and design of the brand as an immaterial asset; the framework and guidelines for the operational processes; the sociological perspective of branding.
• Research Methods & Trends
The course aims to provide a broad view, on one hand, of the different methods and research tools useful to investigate fashion markets and consumers and, on the other hand, on the main contemporary trends influencing fashion and fashion-related industries. Project-research and trend research will be introduced; processes, tools and artifacts that characterize the research in fashion design: blue sky research, visual research, product research. Tools and stages of the research process: from brainstorming to the concept of the collection. Socio-cultural and scenery research through the cool hunting. Tools and stages of the investigation, from the brief to the final report. Main actors of the trend analysis: fashion companies, research agencies, freelancers. Marketing Research, both qualitative and quantitative: desk analysis and field analysis. The difference between using primary and secondary data.The difference between exploratory and confirmative marketing research. Subsequently an overview and explanation on the main trends, their diffusion processes, contents and forecasting, will be introduced, focusing both on fashion related and not-related industries.
Courses include lectures, exercise sessions and final exams.
Fashion Processes: to be able to manage the processes of creation and product development
The unit is composed of 180 hours devoted to the main processes in order to enhance and promote the identity of the brand, implementation and management of development processes of the fashion product
• Sustainability For Fashion
The aim of the module is to clarify what is meant by sustainability in the various disciplinary areas and, above all, the different meanings that sustainability assumes in the fashion sector; environmental, economic, social and productive sustainability are some of the insights that will be made during the module to better understand how Italian luxury fashion companies are involved.
The course will explain what it means to manage sustainability in the fashion sector and will analyze numerous business case studies relating to the multi-stakeholder approach of a responsible fashion company.
• Supply Chain Management & Responsible Innovation
The course will allow to understand what social audits are and will provide the fundamental tools for structuring sustainability reports in the fashion sector. During the lessons, the model of the Renewed Fashion Value Chain will be presented and the following drivers of change of responsible innovation will be explored: supply chain traceability and transparency, circularity, collaborative consumption. Will be introduced some 4.0 technologies, for example Blockchain, for traceability and transparency of the supply chain.
• Fibers, Materials & Accessories
The aim of the module is to investigate the issues related to materials, their generation within production chains, specifying, both upstream and downstream of the process, how the Italian textile-fashion-accessory companies operate from the point of view of sustainability.
A specific focus will be addressed on the chemical aspect of materials, finishes, dyes through direct testimonials from industry experts. Moreover, another aspect that will be treated is that concerning nanotechnologies applied to fabrics that transform their physical and mechanical characteristics.
• Materials Innovation
The module will address, through the direct testimony of business experts and not only, the issues of creating new materials for product and process sustainability.
During the module there will be an opportunity to deepen as is born and "design" an innovative material through a short generation of materials workshop.
• CSR Communication
The issue of corporate social responsibility is today an element that has taken root within companies and organizations. A phenomenon in constant evolution also in the field of fashion.
The course will explore the theoretical coordinates and the main actors of CSR in the fashion industry, with concrete examples of effective and less effective campaigns.
The course will discuss the principles of responsible communication in fashion and it will be analyzed examples of good corporate best practices.
• Retail Sustainability & Bio Architecture
The goal of this module is to show how sustainability can change the design scales and understand retail spaces, showrooms, until fully sustainable complex architectures. In addition, the module's purpose is to show the existing design cross-fertilization between the different design areas and how the fashion field will affect the area of the architectural project and vice versa.
• LCA (Lifecycle Assessment): Tools & Regulation
The purpose of the module is to provide all of the tools of analysis, calculation and regulations in legislation on sustainability in Italy.
Through the LENS observatory / network at the Politecnico di Milano, show the existing measuring tools (LCA, Life Cycle Assessment) for the assessment of the environmental impact risks and products life cycle; how through Design approach, after a correct assessment of environmental impact, can generate outputs of product-service systems more appropriate for end users.
Courses include lectures, exercise sessions and final exams.
Fashion practices: field testing the competences
The module will consist of a series of seminars in order to provide a broad vision of social and cultural evolution of fashion, with several important interdisciplinary studies on the major Italian brands. Particular attention will also be devoted to some significant contemporary phenomena such as the spread of global trends, the hybridization of styles, the emergence of new forms of production and sustainable consumption patterns, the success of new communication methods related to new media .
These courses are based on the creation of two projects, each lasting five full-time weeks, and it is coordinated by a multidisciplinary team of teachers. Each module consists in the preparation of a project on a real case study provided by leading companies directly involved by the Faculty in the educational activity. From the project brief provided by the company, students’ teams will be set up in order to finalize a viable proposal that offers solutions to the objectives set by the company together with the teachers. The objective is to obtain projects that integrate brand strategy, product strategy, retail strategy and communication strategy, innovation and that is consistent with the reality of the company, simulating work processes as close as possible to the reality of professional contexts. The evaluation of this phase occurs at the end of the course, through the presentation of the projects. The projects will be discussed by a committee composed of professors of the module and assessed in the presence of representatives of the companies involved. Companies will have the early opportunity to select potential students for the internships that will take place in the final phase of the master.
Empowerment & Career Management
The module is aimed at providing the necessary skills to deal with selection processes carried out by companies both in the context of internship, and placement in the job market. During the module, students will be put in contact with both Head Hunter specializing in the fashion field and design area, and with companies’ representatives in charge of the selection, coming from the most important and significant companies operating in the fashion industry, in order to understand the dynamics of the selection and to enhance their own professional profile.
The internship is one of the most significant experiences of the master; coordinated by the Director of the Master, consists in the trial, in a business context, of the skills learned during the courses. It is based on a training project collegially agreed by Milano Fashion Institute and by the host company.
The module is aimed at the introduction to the Italian language for international students. The didactical objective is the understanding of the most common ways of interaction and communication, both in everyday life and in the professional contest. The students will be divided into two parallel courses , after having attended a preliminary assessment test, for evaluating the starting level of the knowledge of the language:
Intermediate Italian B1 level, designed to provide students with the skills needed to sustain a job interview in the Italian language and to introduce the basic vocabulary of the fashion industry for being able to work properly into an Italian job environment.
At the end of the courses, students will attend a final exam. After passing the exam, students will have the opportunity to get the internationally recognized PLIDA certificate (A2 for beginners, B1 for advanced), confirming competence in Italian as a foreign language in accordance with the six levels of the Common European Framework.
米兰时尚学院通过一系列自主和职业生涯管理活动开展实习：实习规定介绍, 劳动市场介绍, 职业方向, 自我评估&自主决定, 企业联系, 实习顾问。
Camera Nazionale della Moda Italiana • Accenture • Aeffe Group • Al Tayer Group • Alessandra Ianzito • Alexander Mcqueen • Alter • Arcoretail • Armando Testa • AwLab • Balenciaga • Ballantyne • Bally • Benetton • Blumarine • Bottega Veneta • Braccialini • Brooks Brothers • Brioni • Brunello Cucinelli • Bulgari • Burberry • Calzedonia Group • Canclini Tessile • Chanel • Chitè Lingerie • Chicca Lualdi • Class Editori • Class Showroom • Coin Excelsior • Condé Nast • Conbipel • Corneliani • CP Company • Cup Studio • Diesel Group • Dior • Dolce & Gabbana • Dondup • Emilio Pucci • Eurojersey • Ermanno Scervino • Ermenegildo Zegna • Etro • Figmenta Digital Communication • Ferragamo • Franzi 1864 • Fratelli Rossetti • Frau • Frette • Furla • Geox • Giorgio Armani • GMPR • Greenmedialab • Gruppo C14 • Gucci • Guess • Guffanti • Hearst Magazine • Here Connecting • Herno • Hermès • Horton International • Hugo Boss • Icast • Inditex Group • Jil Sander • Karl Lagerfeld • Kering • Kering Eyewear • La Perla • Lambert & Associate • Lanvin • Levi’s • Liu Jo • Logan • L’Oreal Italia • Lorena Antoniazzi • Loro Piana • Louis Vuitton • Loewe • Lubiam • Luciano Padovan • Luxottica • LVMH • Michael Kors • Maliparmi • Mantero • Marni • Max Mara Group • Miroglio Fashion Group • Missoni • Moncler • Monnalisa • Moreschi • Moschino • Neil Barrett • Neinver Italia • New Guards Group • New Media Agency • Off-White • Ovs • Pietro Brunelli • Penelope • Pollini • Pomellato • Pinko • Piquadro • Ports1961 • Prada • Privalia • PVH • Quid • Ralph Lauren • Ratti • Reda • Renè Caovilla • Rinascente • Roberto Cavalli • Sense Immaterial Reality • Sergio Rossi • Shiseido • Slam • Smith Petersen • Staff International • Stefanel • Stella Mc Cartney • Stone Island • Swatch Group • Swinger • Switch Magazine • Tally Weijl • Tiffany • Tod’s Group • Tom Ford • Tommy Hilfiger • Trussardi • Twin Set • Valentino • Valextra • Value Lab • Value Retail • Versace • Vivienne Westwood • Wait! Magazine • Wrad • Yamamay • Yoox
Sustainability is one of the main pillars of the strategy of the Camera Nazionale della Moda Italiana, a pioneering association in the dissemination of the values of sustainability and social responsibility in luxury fashion, as well as an international reference point, which since 2011 has established a Sustainability Commission to support member companies in achieving the highest sustainability standards.
The Master, therefore, has the objective of training a professional figure with a strong knowledge of environmental, economic, social and productive sustainability that will characterize the luxury fashion sector.
A manager capable of dealing with the environmental aspects of the company both upstream and downstream of the process so that it can help develop an awareness of the need to operate with greater responsibility and attention to the surrounding environment.
The professional figures trained are therefore junior profiles able to guide the creation and management of a product-service / system by operating in accordance with the Design, Marketing and Production figures present in the company as well as being able to support the CSR manager in the activities related to the actions pursued with a view to corporate sustainability.
Since it is a highly contemporary and articulated area, in agreement between MFI and the Camera Nazionale della Moda Italiana, the potential of the profile will be developed through a Faculty made up of teachers, professionals, and experts operating in the Textile-Clothing, Fashion sector and Luxury as well as a selection process of the participants that privileges the origin from different backgrounds; a classroom of students from different backgrounds recreates the transversal skills and favors the conditions for the development of skills and design skills typical of company teams.
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