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Master in Lifestyle Management: Design, Wellness & Events
Director: Prof. Arturo Dell'Acqua Bellavitis
Next start: 21 October 2019

MASTER IN LIFESTYLE MANAGEMENT:
DESIGN, WELLNESS & EVENTS

The Master in Lifestyle Management: Design, Wellness & Events is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. From being junior brand manager, to product manager, merchandising manager, or event manager, the common denominator is to understand and manage the complexity of creative design processes, as well as projects aimed at designing services, intangibles, brand identities and powerful storytelling.

Traditional companies, from fashion to design, are radically re-thinking their business models, designing new strategies for targeting new customer segments, and addressing the needs of a new, demanding, unexpected customer base. That’s why brands are moving into lifestyle, from fashion, to design, wellness, experiences and event management too.

This requires a solid knowledge of an offer system typically designed around symbols, values, intangibles, know-how, blended with craftsmanship and the art of inspiration, starting from the excellence system of the Made in Italy, evolving into Lifestyle branding and the Italian Lifestyle.

When boundaries are erased, compelling challenges come to the front row of a new meta-industry. 

Merging traditional skills, designing and marketing brand experiences, the Master in Lifestyle Management represents the link between business management and design management.

From tailoring innovative "customer-centric" strategies, to envisioning Lifestyle Startups.


The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Deadlines
Start of registration: 29 March 2019
End of registration: 30 September 2019
Orientation day: 18 October 2019
Lectures’ start: 21 October 2019
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from May 2020

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry. 

The project draws on innovative teaching methods including the following activities: 

WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.

QUANTITATIVE TOOLS & PROJECTS TOOLS • 20 hours
Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign, Photoshop, Autocad and Rinho softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.

LIFESTYLE PILLARS • 140 hours
Didactical activities of introduction to the knowledge of the lifestyle, from its historical evolution and historical criticism, to  the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the different sectors which compose the lifestyle sistem, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises.
Each module has a final assessment exam, through a written test or a presentation of a project.

LIFESTYLE PROCESSES • 180 hours
Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master: the management of design processes, the brand management strategies and events. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.  

LIFESTYLE CURIOSITY • 20 hours
Company visits, meetings with the stakeholders, seminars to provide an overview on the historical and contemporary phenomenology of Made in Italy and Lifestyle, with important insights on the main Italian brands.

LIFESTYLE PRACTICES • 720 hours
Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, entrepreneurship & Start Up, empowerment & career management, company visits, curricular internship.

FIELD PROJECTS • 220 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.
 

EMPOWERMENT AND CAREER MANAGEMENT • 80 hours
The course aims to introduce students to the rules beyond internships in Italian companies. More specifically it aims to enhance student’s experience both in terms of orientation and first contact with the Italian labour market.
To this end, students will be supported in the analysis of their own competencies, writing CVs and motivation letters, understanding internships regulations and contracts, searching internship offers, preparing for an interview, and, finally, in choosing among different options. 

INTERNSHIP • 480 hours
Curricular activity  for the development of the skills acquired in class and for the preparation of students to their entry into the professional environment. Lasting a minimum of 3 months, it will take place in qualified partner companies.

Attendance:
Attendance of at least 80% of the lectures is mandatory. The teaching activity is full time, from Monday to Friday from 9.30 am to 4.15 pm.

Period: from October 2019 to September 2020
Lectures and field projects: from 21 October 2019 to 21 April 2020
Internship: from May to July 2020

Location:
Polifactory, Building B3, inside the Politecnico Campus – Bovisa. Via Candiani 72, 20158 Milan

THE STUDY CURRICULUM OF THE MASTER IN LIFESTYLE MANAGEMENT, ITS DIDACTIC CONTENT, AND THE TRAINED PROFESSIONAL PROFILES WILL BE AVAILABLE ONLINE SOON UNDER THIS SECTION.

日历

职业发展

本课程除讲座和实验,还排满了体现有效方法的活动,目的是建立学生和职场之间的联系,促进专业实习生在龙头企业的就业。

 

实地研讨

学生可进行实地研讨,补充课堂活动,包括拜访企业和参加重要行业贸易会。目标有2个:为学生提供认识不同组织体系的企业和在不同类别产品工作的机会,以及了解时间期限、产品开发模式和营销方式。这些活动可以自由选择,出行费用由学生自己支付。

 

自主和职业管理

自主活动为学生个人和职业发展提供支持。特别是,本课程旨在提高人际交往能力、团队动态管理能力、不同组织和专业环境的积极比较。该模块还有一节职业生涯管理的专门课程,目的是为学生在选择过程提供帮助,例如准备简历和作品。课程特别包括以下模块:

 

a.实习规定介绍

本模块重点学习意大利劳动法在实习方面的知识、实习企业和实习生的法律要求,和保证活动的课程实质的规章制度。

 

b.劳动市场介绍

本模块目的是增长时装体系专业知识, 这是在时装公司的最佳实践和工作机会。

 

c. 职业方向

 本模块重点是支持学生在不同的职场中更符合他们职业抱负、技能和知识方向。

 

d.自我评估&自主决定

本模块重点是通过举办讲习班准备个人简历和求职信,优化学生的简历和他们与企业直接的交流方式, 做好更好的面试准备。

 

e. 企业联系

 教学活动的目标是通过直接联系米兰时尚学院和时装行业最具代表性的企业,确保学生在该领域企业所需的专业形象的知名度,以提高企业的面试成功几率。

 

f. 实习顾问

教学活动的目的是通过实习过程综合评估和监测,在实习期间给予学生指导和支持。

 

 

The professional figures

In the tradition of Milano Fashion Institute the figures are therefore 'hybrid', multidisciplinary, able to put themselves in a proactive way as intermediaries' between purely creative profiles, the managerial profiles and, finally, communication profile. Therefore, different professional areas of interest are identified, representing the ideal connection between the creative ideation of the products and their integration in managerial processes at company level, brand and business units.

In particular, the following junior profiles are identified within the Design, Events and Beauty sectors:

  • Junior Brand Manager, for the management and planning of the characteristic brand processes of the design, wellness and lifestyle sectors.
  • Junior Marketing Manager, for the design and management of marketing processes and custome relationship management.
  • Junior Merchandiser, for the management and implementation of strategies and techniques for the construction of collections architectures, in the lifestyle, design, and wellness sectors.
  • Junior Product Manager, for the management of product development processes, from physical products to services, to experience, in line with the business development strategies.
  • Junior Licensing Manager, for the joint coordination, together with the product management team, of brand extension projects, both within licensee companies of different sectors (lifestyle, design, cosmetics), and within fashion companies that implement brand extensions strategies.
  • Art Director Assistant, for creative supervision of both experiential and product projects, starting from the definition of concepts, contents, visual and aesthetic-design aspects.
  • Trend Analyst, for the identification and understanding of contemporary, established and emerging trends, from marketing to trend forecasting as input for the definition of business development strategies.
  • Event Designer, for the creation, design and conceptual development of brand events and experiences, including retail, in the various sectors with high symbolic content and not only.
  • Event Manager, for the management of the project management processes and the coordination of the organization of events and trade shows, with responsibility for the technical, logistical, creative aspects, and related activities of brand building, marketing strategy and communication strategy.
  • Digital Content Manager, for the management and design of digital content and storytelling strategies, related to a product, an experience, a collection, or a brand, in coordination with the marketing team.

国际留学生

米兰时尚学院致力于引导国际留学生,特别是欧盟国家的留学生,全面了解在意大利留学和攻读MFI硕士需要遵循哪些格则。非欧盟国学生和欧盟国学生请参考以下信息:

 

非欧盟国留学生

抵达意大利前

1. 办理学生签证

 签证是是意大利向另一个非欧盟成员国家的公民颁发的准许进入意大利领土的凭证。

 为进入米兰时尚学院攻读硕士,这些非欧盟成员国的学生必须持有学生签证。特别是在意大利上学和逗留时间超过90天的学生必须办理这本签证。

在出国到意大利前,学生签证必须在意大利或意大利在学生原国籍或学生永久居住国的大使馆进行申请。

要查询申请签证需要哪些文件和最近的申请地址,请打开以下链接:

http://vistoperitalia.esteri.it/home/en

 

2. MFI入学证明

在申请签证过程中,当地的意大利大使馆或领事馆工作人员会要求学生出示录取确认函。

 米兰时尚学院会在5个工作日内向符合申请资格的准留学生提供该录取确认函。

 

抵达意大利后

3. 居住许可证(居留证)

意大利移民法 规定,计划在意大利逗留时间超过3个月的非欧盟会员国公民,需要在进入意大利的8天内申请居住许可证。

非欧盟会员国公民需要在任何一家邮局的业务办理窗口提交居住许可证申请表格。这样学生可以在邮局获得整套的表格,并按照说明进行填写。他们还需要提交以下文件:护照、MFI录取确认函、健康保险的收据复印件、一张16.00欧元(约100元)的邮票(烟草店可以买到,如Tabacchi商店)。然而,米兰时尚学院建议学生要认真阅读整套表格的文字说明。

居住证申请需要付给邮局30欧元(约202元)。邮局会跟你预约(日期和时间)到意大利的移民局获取指纹信息。你需要一起带4张护照照片和申请原件,其附件附在申请表格里,包括任何可能会丢失的文件。

 

4. 纳税识别号(如:税号)

留学生一旦进入意大利,需要获取税号。这是留学生在意大利与政府机构和公众的所有打交道过程中使用的一个独一无二的税收标识代码,还有其他用途(如银行开户、签订租房合同、签订手机购买合同等)。

申请步骤简单,而且必须在当地税务局申请,并出示有效的护照或居住证明。

 

学生可以参考以下米兰税务局办公室信息:

 Via dei Missaglia, 97. 电话:02.893075;

邮箱:dp.imilano.utmilano5@agenziaentrate.it

 Via Abetone, 10. Tel: 02.540011 or 02.54100729;

邮箱:dp.imilano.utmilano4@agenziaentrate.it

 Via della Moscova, 2.电话:02.636791;

邮箱:dp.imilano.utmilano1@agenziaentrate.it

 Via Ugo Bassi, 4°. 电话:02.697161;

邮箱:dp.iimilano.utmilano2@agenziaentrate.it

 Via Leonardo Bistolfi, 5. 电话02.210491;

邮箱:dp.iimilano.utmilano3@agenziaentrate.it

 Piazzale Carlo Stiparich, 2. 电话02.330251;

邮箱:dp.iimilano.utmilano6@agenziaentrate.it

 

欧盟成员国以及挪威、瑞士、列支敦士登和冰岛公民

在意大利逗留时间超过90天的欧盟成员,以及挪威、瑞士、列支敦士登和冰岛公民,强制性要求要在米兰市政局户籍登记处(注册局)进行登记。

户籍登记需要以下资料:

 - 护照或同等文件

 - 意大利纳税识别号(税号)

 - 公寓租赁合同或房东的租赁声明,证明该学生以旅客的身份在何处居住

 

市警察局(当地警方)前往居住所在地址确认属实后,完成注册。

 

其他有用的信息

 如果你是留学生,很可能需要在任何一家银行或邮局开一个活期存款账户。在意大利开银行账号需要以下资料:

 - 纳税识别号(税号)

 -有效的护照或同等文件

 - 居住许可证(欧盟成员、爱尔兰、挪威、列支敦士登和瑞士公民除外)

Accomodation

Securing accommodation is one of the most important aspects of your time in Milan.
We kindly ask you to consider your accommodation here in Milan several weeks prior to your arrival at MFI. Non-EU students should be aware that proof of accommodation may be necessary in order to complete an application for a student visa.

Prices for a private room in a shared apartment range from € 400.00 to € 500.00 per month. Please note you will also be required to pay a deposit of one to three months’ rent when you sign the contract. Always ask for a signed receipt of payment.

Milan Fashion Institute collaborates with Spotahome, for more information contact: info@milanofashioninstitute.it

Spotahome.com is an online accommodation platform for students and professionals who want to book mid to long-term accommodation.

Choose the easiest way to find an accommodation: each apartment advertised on our website is personally visited by a professional photographer who takes photos, an HD video and designs a floor plan of the property.  We offer tenants accurate property descriptions and photos, allowing them to make an informed decision before even arriving to their new home.

Spotahome means trustworthiness and security: all of our properties are personally checked by our staff, taking video tours of properties, neighborhoods, and more to find rooms, apartments and houses to rent.

Spotahome.com: the easiest way to find an accommodation!

Mail: hello@spotahome.com
Web site: www.spotahome.com

学员概括

米兰时尚学院硕士专业针对初级人群,年龄主要在23-29岁之间,包括意大利本国学生和精通意大利语言的外国学生。

即使在选拔过程中会考虑行业内的工作经验,但这并非强制性要求。

学生的多学科背景发挥和促进典型商业环境的学习过程。

 

*所有数据参考2018时装硕士专业 2019

Milano Fashion Institute tel. +39.02.3031.6640 fax. +39.02.58362530 - P.Iva 06122860965 - Designed by 7276 & 4Sigma