Innovative multidisciplinary activities characterize our Masters, thanks to the teachers of the best Milanese universities and successful professionals of the Fashion System. These activities are divided into Introductory Courses, Pillars, Specialized Courses, Company Visits & Study Tours.
The training project is characterized by multidisciplinary activities conducted by the teachers of the best Milanese universities and by experts from qualified business and professional realities.
The project draws on innovative teaching methods including the following activities:
WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.
QUANTITATIVE TOOLS & PROJECTS TOOLS • 20 hours
Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign, Photoshop, Autocad and Rinho softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.
FASHION PILLARS • 140 hours
Didactical activities of introduction to the knowledge of the fashion industry, from its historical evolution and historical criticism, to the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the fashion market, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises. Each module has a final assessment exam, through a written test or a presentation of a project.
FASHION PROCESSES • 180 hours
Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master: the management of design processes, the brand management strategies and events. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.
CURIOSITY • 20 hours
Company visits, meetings with the stakeholders, seminars to provide an overview on the historical and contemporary phenomenology of Made in Italy and Lifestyle, with important insights on the main Italian brands.
FASHION PRACTICES • 746 hours
Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, entrepreneurship & Start Up, empowerment & career management, company visits, curricular internship.
FIELD PROJECTS • 202 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.
EMPOWERMENT AND CAREER MANAGEMENT • 54 hours
The course aims to introduce students to the rules beyond internships in Italian companies. More specifically it aims to enhance student’s experience both in terms of orientation and first contact with the Italian labour market.
To this end, students will be supported in the analysis of their own competencies, writing CVs and motivation letters, understanding internships regulations and contracts, searching internship offers, preparing for an interview, and, finally, in choosing among different options.
INTERNSHIP • 480 hours
Curricular activity for the development of the skills acquired in class and for the preparation of students to their entry into the professional environment. Lasting a minimum of 3 months, it will take place in qualified partner companies.
Attendance of at least 80% of the lectures is mandatory. The teaching activity is full time, from Monday to Friday from 9.30 am to 4.15 pm.
Period: from January 2024 to December 2024
Lectures and field projects: from January 29, 2024, to October 18, 2024
Internship: from October 2024
Milano Fashion Institute Campus, Via Durando, 38, 20158 Milan
The theoretical training in the classroom alternates wisely with practical activities and in the field, leading to the achievement of a fundamental objective: the acquisition of specific methods and techniques to face the world of work.
The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of design and wellness.
The Master includes 720 hours of classroom training and a final stage of at least 480 hours. It is structured in 6 training units: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices: field projects; empowerment & internship.
The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles.
Lectures are organized into modules based on the presence of university teachers, professionals and manager from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools
Warm-up: to acquire the basic knowledge
The unit includes 40 hours dedicated to create, an homogeneity of participants’ knowledge that is necessary for the later stages of the learning process. Lessons help to students, according to their origins, to fill some basic gaps in the fields of management, economics, quantitative methods, communication, design, and sustainability. Given the different backgrounds education, the students have to follow the “Warm-up” course related to the master chosen, plus one of their choice, in agreement with the Director of the Master. This unit does not have a final exam.
Quantitative Tools & Project Tools: develop quantitative and design skills
The unit is divided into 20 hours. Lessons aimed at the acquisition of quantitative tools and design, through the use of the programs Excel, Indesign, Photoshop, Autocad e Rhino. These instruments will be preparatory to the understanding of the processes that characterize firms in the industry and the contents of specialized courses, according to the Master of reference. The educational activities include basic lessons and advanced training in relation to the background of the individual student. There are exercises and tests written by students.
Fashion Pillars: know the structure of the fashion sector and the working tools
The unit is composed of 140 hours dedicated to the knowledge of the structure of the sectors design, wellness & cosmetics and events, of the companies that characterize them, of the various creative, managerial, and communication models.
It also aims to transfer technical and operational tools for planning and organizing activities, along with tools for investigating and processing qualitative and quantitative market data.
• Project Management
The Project Management for Lifestyle course aims to provide students with the basic methods of management of Activities and Processes (Planning, Timing, Objectives, Resources, Responsibility, Output, Cost / Benefits ratios) applicable to different types of projects in the sectors of Design, Wellness, and Events (Brand and Design area, Beauty and Wellness area, Research and Communication area). Contents on the methodologies and tools will be complemented with organizational contents (i.e.: characteristics of project managers, team motivation, project marketing) that allow a proper contextualization in the company context.
• Fashion Business Models
The course aims to present an overview of the different Business Models within the Fashion and Luxury industries, from a strategic perspective on Luxury Brands, Design Brands, Industrial, and Commercial Brands, to managing positioning in the sector. of fashion and of the different approaches to the management of creativity, from the stylistic identity to the different product strategies. The course will focus on the levers that companies can implement differently in terms of communication, image, and commercial identity.
• Research Methods & Trends
The course aims to offer a broad view of the different research methods and tools useful for investigating fashion markets and consumers. Meta-project research and trend research: the processes, tools, and artifacts that characterize research in the field of fashion design: blue sky research, visual research, product research. Research tools and phases: from brainstorming to collection concept. Socio-cultural and scenario research through coolhunting: socio-cultural investigation methods: social research, desk research, coolhunting. Investigation tools and phases: from the brief to the report. Actors of trend analysis: fashion companies, research agencies, freelancers. Qualitative and Quantitative Marketing Research: desk analysis and field analysis (e.g. focus groups, surveys, customer insights from online communities). Difference between primary data usage and secondary data. Difference between exploratory marketing research and confirmatory marketing research. Subsequently, an overview and explanation of the main trends, their dissemination processes, contents, and forecasts will be introduced, focusing both on fashion and on industries not related to it.
• Italian Fashion System
The Italian Fashion System course aims to provide a first general overview of the fashion sector (fashion chain, key players in the fashion system, seasonal cycles) and of the models-type of the behavior of fashion companies (product strategies, market, productive, communicative), with a particular emphasis on the relationships between creative processes and managerial processes. In addition, the main operating models of the sector will be studied, also in relation to the different positioning of the product on the market: planned model, ready-to-wear model, model of continuous products, and hybrid models. Particular attention will be paid to the acquisition of a first specific vocabulary of the sector, characterized by its own terminologies and languages, the mastery of which is essential to begin to acquire knowledge and understanding.
• Fashion Marketing & Brand Management
The Fashion Marketing & Brand Management course aims to introduce students to the main marketing techniques in the field of fashion and to framing the process of formulating, implementing and monitoring the identity and positioning of the brand. This process identifies two different but connected areas of application: the first has as its objective the knowledge of the structure and guidelines from which “brand sensitive” operational marketing processes derive; the second has as its purpose the direct management of brands as intangible strategic resources, which are connected to specific management processes. The course was formulated within three different but connected application areas: the management and design of the brand as an intangible asset; the structure and guidelines for operational processes; the sociological perspective of the brand.
• Fashion History
From modernism, which celebrates art and fashion, to the third millennium, the course aims to provide a historical overview through the main transformations of fashion. Specifically: the "roaring twenties"; art Deco and the aesthetics of the machine; the emergence of "couturier" women: Madeleine Vionnet, Elsa Schiaparelli, Gabrielle "Coco" Chanel; Hollywood cinema and fashion in the 1930s; 1950 and Existentialism; 1960: optimism, “pop” art and London street fashion; 1970: punk and anti-fashion on the streets of London; 1980 and the pluralism of fashion; 1990; postmodernism, and globalization in the third millennium.
Courses include lectures, exercise sessions and final exams.
Fashion Processes: knowing how to manage the creation and development processes of the sectors that characterize the brand & lifestyle management
The unit is composed of 180 hours devoted to the main processes in order to enhance and promote the identity of the brand, implementation and management of development processes of Italian design and wellness.
• Brand Extension and Merchandising
The course introduces the dynamics and productive logics related to the main commodities protagonists of brand extensions processes, starting from the design, up to the accessory and the experience design. The course will introduce you to the main challenges that characterize the respective product sectors, as well as the way in which merchandising plans are built for the design of product portfolios by companies.
• Management of Luxury
The course provides a general understanding of the business models, positioning and marketing strategies that characterize luxury as concept. From the understanding of luxury as a strategy -and not a reference sector- to the introduction of the main product types that represent it and the specificities that characterize the management and design processes. An important focus will be on the new frontiers of luxury, and their projection in an increasingly digital context.
• Brand Development Processes: Lifestyle Management
The development of the Italian design system takes its roots in the merger of different inputs: from public and private institutions to blending logics of designing different spaces: museums, studios, foundations, and theatres and, last but not least, the great variety of temporary spaces (for fashion shows to design exhibitions). The course is focused on the development of a set-up project, combining managerial and design issues, together with some theoretical introductory lessons and targeted visits for a better understanding of project issues based on designing spaces for lifestyle brands.
• Brand Development Processes: Cosmetics Management
The course introduces to the process of product development within the cosmetics and perfumes sector, starting from the ideation and sharing of the concept, up to the realization phases and the introduction within the reference market, with the related marketing techniques. An important component of the course will be carried out by a guest speaker of the sector and related case histories. The course is realized in partnership with CosmeticaItalia, Assolombarda Cosmetica and the most qualified Made in Italy cosmetics companies.
• Wellness Design
The course introduces you to the Wellness sector, with particular reference to both the planning of wellness experiences in retail and luxury hospitality contexts, and to design-driven companies that design their own offer system around wellness. Subsequently, the main trends that, at an international level, characterize the sector will be analyzed.
• CRM & Experience Management
From the Milanese aperitif rite to the organization of an event for buyers or a post-fashion show experience for celebrities and VIP clients, the role of experience is constantly growing inside the business processes of fashion, lifestyle and luxury companies. The common denominator lies in the ability to design relations with stakeholders, and to carefully craft effective strategies experience management. The course will present the most interesting practices, benchmarks and managerial techniques of Italian excellence in a sector that is in constant evolution, thanks to the hybridization process, in order to know how to design experiences and to manage relations through advanced techniques of CRM.
• Digital Branding
The module combines the themes of design and digital communication: these two areas have always worked together to convey a unique style, brand or product. The course aims to provide students with a clear perspective on the peculiarities of the lifestyle sectors, with particular reference to digital communication management. The course consists of two parts: the first part aims to explore, together with the students and through the study of case histories, the reasons and effects of the communication strategies used in the areas of lifestyle today. The second part aims to explore the typical visual tools and artifacts used to communicate creations and products to trade targets and buyers.
• Event Design & Management
The course introduces to the planning, organization and management of complex events and, more specifically, to the basic skills and methodologies used in the development, production and management of successful events for industries with a high symbolic and experiential content, according to a perspective able to combine brand communication objectives and marketing initiatives and products.
Fashion Practices: field testing the competences
Curiosity – Italian Fashion Cities
The main Italian cities are never just cities of art, nor are they just fashion cities or productive centers, but they are often at the same time important centers of production and promotion for fashion that host different productive districts (with different vocations) together with a significant artistic heritage, with many historical or inspirational connections to the contemporary productive world. The course includes various guided tours and in-situ lessons (in the city of Milan) and ex-cathedra lessons, also in preparation for the Field trip (Florence and Rome).
• Study Tour
Several study tours are planned in the cities of art and Italian design, in order to convey to students the experientiality connected to the phenomenology of art and design themselves.
These courses are based on the creation of two projects, each lasting five full-time weeks, and it is coordinated by a multidisciplinary team of teachers. Each module consists of the preparation of a project on a real case study provided by leading companies directly involved by the Faculty in the educational activity. From the project brief provided by the company, students’ teams will be set up in order to finalize a viable proposal that offers solutions to the objectives set by the company together with the teachers. The objective is to obtain projects that integrate brand strategy, product strategy, retail strategy, and communication strategy, innovation and that are consistent with the reality of the company, simulating work processes as closely as possible to the reality of professional contexts. The evaluation of this phase occurs at the end of the course, through the presentation of the projects. The projects will be discussed by a committee composed of professors of the module and assessed in the presence of representatives of the companies involved. Companies will have the early opportunity to select potential students for the internships that will take place in the final phase of the master.
• Entrepreneurship & Start Up
This course is aimed at introducing Students to the issues related to the process of starting a new venture, and to the understanding of the main “building blocks” that are needed in order to create a startup and a realistic business planning process: from the identification of entrepreneurial opportunities, to the analysis tools, strategy and positioning formulation, business model definition, financing definition and economic projections, up to the final “elevator’s pitch”. Overall, the course is focused on the “lean” principles, and its outcomes in terms of maximizing value creation.
Courses include lectures, exercise sessions and final exams.
Empowerment & Career Management
The module is aimed at providing the necessary skills to deal with selection processes carried out by companies both in the context of internship, and placement in the job market. During the module, the students will be supported in the analysis of competencies in view of the drafting of Cv and motivational letters, in the regulatory framework of internship contracts, in the search for internship offers, in conducting interviews with companies, and in choosing the internship offers.
The Empowerment & Career Management Module will be carried out through the following courses:
- CAREER MANAGEMENT & ETHICS, to understand the process of placement on the one hand, and on the other the main problems related to ethical behavior within decision-making processes in business and organizational contexts.
- SOFT SKILLS & EMOTIONAL INTELLIGENCE, to learn about the soft skills that increasingly impact business selection processes, as well as the constituent elements of emotional intelligence, with a strong emphasis on practical behavioral simulations within company contexts.
- CROSS-CULTURAL MANAGEMENT, to learn about the specificities of interaction processes in contexts characterized by different cultures that often lead to a discretely between conveyed messages and communication vehicles, at the base of the phenomena of "cultural crush".
The internship is one of the most significant experiences of the master; coordinated by the Director of the Master, and consists of the trial, in a business context, of the skills learned during the courses. It is based on a training project collegially agreed by Milano Fashion Institute and by the host company.
The module is aimed at the introduction to the Italian language for international students. The didactical objective is the understanding of the most common ways of interaction and communication, both in everyday life and in the professional contest. The Students will be divided into two parallel courses , after having attended a preliminary assessment test, for evaluating the starting level of the knowledge of the language:
Intermediate Italian B1 level, designed to provide students with the skills needed to sustain a job interview in the Italian language and to introduce the basic vocabulary of the fashion industry for being able to work properly into an Italian job environment.
At the end of the courses, students will attend a final exam. After passing the exam, students will have the opportunity to get the internationally recognized PLIDA certificate (A2 for beginners, B1 for advanced), confirming competence in Italian as a foreign language in accordance with the six levels of the Common European Framework.
Our Calendar is available in this section, inclusive of all the details necessary to understand the expected teaching commitment.
The important Empowerment activity aims to train professionals in the sector ready to enter the world of work in the best way. Milano Fashion Institute, with its targeted courses, makes possible and concrete the personal and professional growth.
The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies.
Students can supplement in-classroom activities with a programme of field seminars, involving visits to companies and important industry trade shows. The goal is twofold: to offer the opportunity to develop their knowledge about companies with different organisation systems and that work in various product categories, as well as the understanding of the timescales, product development models and marketing methods. These activities are optional and travel expenses are paid by students themselves.
Empowerment and career management
Empowerment activities provide support to the process of personal and professional growth of the student. In particular, the course is aimed at developing interpersonal skills, the management capabilities of group dynamics, the ability to positive comparison with the various organizational and professional contexts. The module also includes a section devoted to career management, which has the goal of helping students in the selection processes through, for example, the preparation of CV and portfolio.
In particular, the course is composed of the following modules:
a. Introduction to the internships' regulations
Module dedicated to the knowledge of the Italian Labor law on internships, the statutory requirements for both host companies and interns, and the regulatory framework for granting the curricular nature of activity .
b. Introduction to the Job Market
The module aims to increase the knowledge of the professions of the fashion system, which are the best practices and job offers from fashion companies.
Module dedicated to the support of the student and the addressing to the professionalism of the job market more in line with the professional aspirations, skills and knowledge possessed by the student.
d. Self Assessment & empowerment
Module dedicated to the enhancement of the student's profile and its ways of interaction with companies, through the conduct of workshops and dedicated support for the preparation of the resume and cover letter in order to better prepare the candidature.
e. Company links
Activities aimed at ensuring the student the required visibility of their professional profile to the companies in the sector, through a direct contact between Milan Fashion Institute and the most representative actors that compose the fashion industry, in order to promote interviews with companies.
f. Internship Mentoring
Activities aimed at mentoring and supporting the student during the internship experience through the composite evaluation of this experience, and the monitoring of the internship in progress.
Thanks to the great network of Companies, consolidated over the time, Milano Fashion Institute offers its students numerous opportunities for professional internships, offering them the best Placement service.
Internships are one of the most salient experiences offered by the master course and are supported by a network of leading firms of the sector, thanks also to a rich network of relationships established over the years by the most important universities with the Italian and international system.
Internships last a minimum of 3 months, allowing students to apply the skills acquired during the course to real working situations, with guidance and advice provided by experts with extensive experience and a range of different professional backgrounds.
The internship module is activated by Milano Fashion Institute through a series of activities that constitute the activities of empowerment and career management: Introduction to the internships' regulations, Introduction to the Job Market, Orientation, Self Assessment & empowerment, Company links, Internship Mentoring.
Click here for details about the Module of Empowerment & Career Management.
Internships therefore represent unique placement opportunities for course students and an effective tool to help the companies involved select excellent people.
Milano Fashion Institute actively promotes the communication of internships’ offers through constant contact with the industry's leading companies. The search and finalization of internship must be carried out by the student. In order to find an internship, Milano Fashion Institute provides many opportunities and tools, through the programs of identification, reporting and collaboration with the most important companies in the sector, as well as the active signaling of students’ profiles.
Among the companies that collaborate with the Milan Fashion Institute:
Camera Nazionale della Moda Italiana • Accenture • Aeffe Group • Al Tayer Group • Alessandra Ianzito • Alexander McQueen • Alter • Alvear • APM Monaco • Aptos • Arcoretail • Armando Testa • AwLab • Bacon Clothing • Balenciaga • Ballantyne • Bally • Benetton • Blumarine • Bottega Veneta • Bresciani • Brooks Brothers • Brioni • Brunello Cucinelli • Burberry • Bvlgari • Calzedonia Group • Canali • Canclini Tessile • Chanel • Chitè Lingerie • Chicca Lualdi • Class Editori • Class Showroom • Coccinelle • Coin Excelsior • Conbipel • Conceria Nuvolari • Condé Nast • CP Company • Corneliani • Cup Studio • Diadora • Diesel • Dior • DLYNR • Dolce & Gabbana • Dondup • Emilio Pucci • Eurojersey • Ermanno Scervino • Ermenegildo Zegna • Etro • Exponential District • Farfetch • Figmenta Digital Communication • Ferragamo • Franzi 1864 • Fratelli Rossetti • Frau • Frette • Furla • Geox • Giorgio Armani • GMPR • Greenmedialab • Gruppo C14 • Gucci • Guess • Guffanti • Hearst Magazine • Here Connecting • Herno • Hermès • Horton International • Hugo Boss • ICast • Inditex Group • Instyle Distribution • Intercos • Jakala • Jil Sander • Jimmy Choo • Karl Lagerfeld • Kering • Kering Eyewear • Kontoor Brands • Lanvin • La Perla • Levi’s • Liu Jo • Logan • L’Oreal Italia • Lorena Antoniazzi • Loro Piana • Loewe • Louis Vuitton • Lubiam • Luciano Padovan • Luxottica • LVMH • Maliparmi • Mantero • Marni • Max Mara Group • Medavita • Michael Kors • Milor • Miroglio Fashion Group • Missoni • Moleskine • Molotof • Moncler • Monnalisa • Montini • Moreschi • Moschino • MPlus Cosmetics • Neil Barrett • Neinver Italia • New Guards Group • New Media Agency • Off-White • OTB Group • OVS • Penelope • Pierre Mantoux • Pietro Brunelli • Pinko • Piquadro • Pollini • Pomellato • Ports1961 • Prada • Privalia • PVH • Quid • Ralph Lauren • Ratti • Reda • Renè Caovilla • Richemont • Rinascente • Roberto Cavalli • Scalapay • Sedapta • Sense Immaterial Reality • Sergio Rossi • Shiseido • Slam • Smith Petersen • Spinzi • Staff International • Staiy • Stefanel • Stella McCartney • Stone Island • Studio Fanfani • Swatch Group • Swide Digital • Swinger • Switch Magazine • Tally Weijl • Tiffany & Co. • Tod’s Group • Tom Ford • Tommy Hilfiger • Trussardi • Tucano Urbano • Twin Set • Uniqlo • Valentino • Valextra • Value Retail • Versace • Vivienne Westwood • Wait! Magazine • Wemanage • WHITEshow • Wrad • X Channel • Yamamay • Yoox • Zerobarracento
THE PROFESSIONAL FIGURES
Transversality and multidisciplinarity are the keywords for the Professional Figures formed by our Masters, declinable according to the chosen specialization. Lifestyle, Product, Communication, Business or Sustainability?
The professional figures trained by the Master in Fashion Direction: Brand & Lifestyle Management will be able to plan and execute managerial and marketing processes of companies operating in the fashion, luxury, lifestyle & experience sectors. In particular, they will be junior profiles able to support, in a qualified way, the processes of marketing & digital communication, buying & merchandising, marketing & brand management.
At the end of the Master, the profiles will then be able to qualify as junior figures such as:
- Junior Brand Manager
- CRM Manager
- Digital Manager
- Marketing Manager
- Event Manager
Being a highly innovative sector based on processes of "hybridization" between traditionally different sectors, the selection process of the candidates to the Master will favor the presence of profiles with different and multiple training backgrounds, in order to create a "hybrid" class, fostering the development of transversal skills that are typical of corporate teams in the fashion, luxury, experience & lifestyle industries.
The "hybrid" nature of the figures formed by Milan Fashion Institute Masters is an added value. At the end of the training course, you also acquire the fundamental ability to be "intermediaries" between the various professional figures that compose the company organization chart.
Milano Fashion Institute Masters are born from a specific training need for new professional profiles capable of grasping the transformations in the fashion and lifestyle sector to trigger innovation in companies in terms of the organization of creative, managerial, commercial and communication processes. The profiles coming out of the five Masters are the result of an elaboration that follows years of research and training in the field of fashion of the most important Milanese universities of excellence, each oriented to different and crucial aspects: management, design, communication, lifestyle and sustainability.
Within the training offer, there are two areas of higher education, aimed at different professional paths:
_ Masters in Fashion Direction: these Masters form junior managerial profiles, of a 'hybrid' character, with multidisciplinary training, able to act proactively as 'intermediaries' between purely creative and purely managerial profiles. These broader-spectrum skills, which are often acquired in companies after years of experience, have resulted in five strategic areas within fashion companies, especially in the current revision and reorganization phase:
_The management and planning of the creative processes and of collection development: from the coding and understanding of the values and stylistic codes of the brand, to the ability of declination of these codes within the various product categories and product lines; to the planning of collections through merchandising planning, selecting and managing suppliers, and finally the organization and management of the processes of trade marketing and communication (Master in Fashion Direction: Brand & Product Management).
_The integrated management of creative and managerial processes related to distribution, in the different business models (brand designer or industrial groups integrated downstream in the direct retail; retail channels in partnership with brands and indipendent retailer, as franchising, shop in shop, corner, etc; retail chains, asdepartment stores, fast fashion retailers, mass retailers; small independent retailers, as individual shops or small local chains (Master in Fashion Direction: Brand & Business Management).
_The management and design of research strategies, communication strategies and the enhancement of cultural company heritage: from the qualitative and quantitative analysis of the consumption to the identification and interpretation of trends; from the linguistic innovation in corporate communications and media channels to the governance of the new digital communication formats and channels; from the enhancement of the cultural, material and relational heritage, to the management and design of social responsibility programs (Master in Fashion Direction: Brand & Communication Management).
_The management of the characteristic processes of companies operating in the Design, Cosmetics & Wellness and Events sectors: from the management of creative processes and portfolio development, to the planning of brand management activities, and marketing management, to the management of design projects, organization and execution of the realization and creative processes related to the events (Master in Fashion Direction: Brand & Lifestyle Management).
_The management of the product / service system and the production process with a view to sustainability in luxury fashion companies: from reporting and the block chain to the circular economy envisaged in the management area, to materials, finishes and innovative materials for a careful product that is not only to the environmental aspect but also social and economic. Regulations, laws and environmental impact assessment processes up to green commercial spaces and social communication processes (Master in Fashion Direction: Product Sustainability Management).
_ Master in Fashion Creation: for junior Designer profiles, of a 'hybrid' character, which differ from those formed by the Masters in Fashion Direction, with their ability to combine specific design skills on particular product categories of the fashion supply chain (from accessories, to footwear, sportswear, up to eyewear and jewelry), together with a knowledge of production processes. The strong product specialization is typically acquired after several years of work experience, and traditionally not trained within university courses. The Masters in Fashion Creation represent an "accelerator" of specialized skills, able to make profiles immediately operational in a business context.
International classes and the importance of the interaction between the various nationalities and cultures, for a better ability to manage the professional processes of the future.
Milano Fashion Institute is committed to mentor international students, and in particular extra-E.U. citizens, in order to fully understand which is the procedure to follow for remaining in Italy and attending MFI Masters. The information provided below are alternatively for non E.U. citizens and for E.U. citizens.
Non E.U. citizens
Before the arrival in Italy
1. Student VISA
A visa is a permit issued to citizens of another country that is not part of the European Union, in order to enter the territory of the Italian Republic.
In order to attend a Milano Fashion Institute Master, perspective students that are not E.U. citizens must have the student VISA. This visa is specifically dedicated to students who will attend a course and remain in Italy for more than 90 days.
The student visa must be requested at the Italian Embassy or at the Italian Consulate in your home country of origin, or in the country in which the student permanently resides, before the departure to Italy.
To find out which are the documents required to apply for a visa and find the closest place to you to request it, you can click the following link: http://vistoperitalia.esteri.it/home/en
2. MFI Enrollment Certificate
During the process of requesting the visa, students are required to present their enrollment certificate to the local Italian Embassy or Consulate.
Milano Fashion Institute provide the enrollment certificate to the eligible perspective students by 5 working days.
After the arrival in Italy
3. Residence Permit (permesso di soggiorno)
The Italian law on immigration provides that extra-EU citizens, planning to stay in Italy for more than 3 months, have to apply for the residence permit within 8 days from their arrival in Italy.
Extra E.U. citizens have to submit the residence permit application at any post office where there is a Sportello Amico counter available. In order to do that students can obtain the kit directly at the post office and follow the instructions. They are requested also to present the following documents: passport, MFI enrollment certificate, photocopy of the receipt of the Health insurance, a € 16,00 duty stamp (you can buy it at the Tobacconist’s, i.e. Tabacchi shop). However, Milano Fashion Institute recommends to carefully read and comply with the instructions available in the kit.
The cost of this application that must be paid to the post office is 30,00 €. From the post office you will be given an appointment (day and time) for going to the Questura Immigration Office in order to be fingerprinted. On this appointment you will be required to bring 4 identical passport photos and the original documents, whose copies were enclosed in the application kit, including any document that could be missing in your application.
4. Tax identification code (i.e. Codice fiscale)
Once the student has arrived in Italy, it is necessary to obtain the codice fiscale, that is a unique tax identification code used in all the interactions with government agencies and public administration in Italy, as well as for other purposes (such as opening a bank account, signing a contract for renting an apartment or a room, signing a mobile phone contract, etc).
Application is easy and must be made at the local office of the Agenzie delle Entrate by showing a valid passport or stay permit.
The Agenzia delle Entrate offices available in Milan, and to which students can refer to, are at the following locations:
Via dei Missaglia, 97. Tel: 02.893075;
Via Abetone, 10. Tel: 02.540011 or 02.54100729;
Via della Moscova, 2. Tel: 02.636791;
Via Ugo Bassi, 4°. Tel: 02.697161;
Via Leonardo Bistolfi, 5. Tel: 02.210491;
Piazzale Carlo Stuparich, 2. Tel: 02.330251;
E.U. citizens, along with Norway, Switzerland, Liechtenstein and Iceland
European Union’s citizens, along with citizens from Norway, Switzerland, Liechtenstein and Iceland, who will remain in Italy for more than 90 months are mandatory required to register at the Ufficio Anagrafe (Registry Office) of the municipality in the city of Milan.
In order to be registered to the Ufficio Anagrafe the following documents are required:
- Passport or equivalent document
- Italian Tax Identification Code (Codice fiscale)
- The apartment rent contract or a declaration from the owner of the apartment, where the student is staying, stating that the student is a guest
The registration is completed after the Polizia Municipale (Local Police) has carried out a visit to the address in order to confirm the facts.
Additional useful information
If you are a foreign student, it is possible to open a current account at any bank or post office. In order to open a current account in Italy, the following documents are required:
- Tax identification Number (Codice Fiscale)
- Valid Passport or equivalent document
- Residence Permit (this document is not needed for citizens of E.U., Iceland, Norway, Liechtenstein and Switzerland)
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The national and international Junior profiles that compose our Masters come from many different countries. This favors the learning process and leads to the development of the skills necessary to enter the world of work.
Milano Fashion Institute Masters are aimed at Junior, Italian and foreign profiles with a solid knowledge of the English language.
Work experience within the industry is not a mandatory requirement, even if it will be considered positively during the selection process.
The multidisciplinary background of the students plays and promotes the learning processes of the typical business environments.
* All the data are referred to the 2023 Masters in Fashion Direction and Fashion Cration
I decided to undertake the master's degree in Milano Fashion Institute because I have always had a passion for the luxury and fashion industry that I wanted it to become an integral part of my work.
The extremely challenging and international environment, the professionalism of the professors and the constant encounters with Companies have certainly enriched me both professionally and personally.
As soon as I finished, I had the opportunity to embrace the world of work, initially at Bottega Veneta as Store Planner and later at Luxottica, where I currently work. The master's in Brand & Lifestyle Management gave me the opportunity to enrich my personal background and present myself to companies as a good candidate thanks to the knowledge and expertise acquired during the course.