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I ACCEPT

MASTER IN
FASHION DIRECTION:
BRAND & LIFESTYLE MANAGEMENT

3rd EDITION

The most important Italian and International brands in the fashion and luxury ecosystems have been able to evolve and implement new strategies in the last decade. Be it managerial or design-related, these new initiatives were conceived to cater for an evolving competitive system and for a more demanding consumer. Not only fashion brands, but also lifestyle brands are extending their own vision and applying their brand values to a variety of sectors such as luxury, design, clothing, jewelry, beauty & cosmetics, all the way to the most advanced innovation in the experience sectors. 
The key to the success of the aforementioned strategies is the unique capability to unite creativity, design and positioning strategy, creating products and services with a common denominator: knowing how to properly manage more and more hybrid processes between design and innovation. 

The University Master in Fashion Direction: Brand & Lifestyle Management (60 CFU) is addressed to junior profiles aiming to enter the fashion and luxury world, with a solid knowledge of managerial strategies and typical marketing procedures of the ‘’top of the range’’ fashion luxury and lifestyle brands. This course will focus on business logics in the fashion industry, to buying and merchandising processes, up to the management of marketing and digital communication strategies. 
The main graduating professional figures will be Junior Brand Manager, Merchandiser, Buyer, CRM Manager, Digital Manager and Marketing Manager. 

New Junior Professionals, to discover how to manage upcoming challenges in terms of heritage, storytelling, and ‘’know how’’, projected into an increasingly digital context. From fashion, to branding, to luxury. 

The Master Course is completely in English
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

BLENDED teaching method: 100% in-classroom teaching activity + optional possibility of distance learning
The course includes the attendance by person of all the didactic activities. In addition, it is provided the optional possibility of remote-participation via distance-learning, upon request.
In case of distance-learning, the attendance of the Participant will be verified for each session, and curricular exams will be carried out by distance under supervision, in order to meet the requirements for obtaining the Diploma.

Key facts
Director: Prof. Arturo Dell'Acqua Bellavitis
Master Tutor: Prof. Lorenzo Morganti
Start of registration: 15 February 2021
End of registration: 30 November 2021
Orientation day: 21 January 2022
Lectures’ start: 24 January 2022
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2022
Location: BY PRESENCE, Campus MFI, Milano 

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

The Master is carried out in collaboration with:​

   
Assolombarda - Sezione Cosmetica

   
Cosmetica Italia

STRUCTURE

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Innovative multidisciplinary activities characterize our Masters, thanks to the teachers of the best Milanese universities and successful professionals of the Fashion System. These activities are divided into Introductory Courses, Pillars, Specialized Courses, Company Visits & Study Tours.

COURSE DESCRIPTION

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The theoretical training in the classroom alternates wisely with practical activities and in the field, leading to the achievement of a fundamental objective: the acquisition of specific methods and techniques to face the world of work.

CALENDAR

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Our Calendar is available in this section, inclusive of all the details necessary to understand the expected teaching commitment.

CAREER DEVELOPMENT

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The important Empowerment activity aims to train professionals in the sector ready to enter the world of work in the best way. Milano Fashion Institute, with its targeted courses, makes possible and concrete the personal and professional growth.

INTERNSHIP

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Thanks to the great network of Companies, consolidated over the time, Milano Fashion Institute offers its students numerous opportunities for professional internships, offering them the best Placement service.

THE PROFESSIONAL FIGURES

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Transversality and multidisciplinarity are the keywords for the Professional Figures formed by our Masters, declinable according to the chosen specialization. Lifestyle, Product, Communication, Business or Sustainability?

JOB MARKET

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The "hybrid" nature of the figures formed by Milan Fashion Institute Masters is an added value. At the end of the training course, you also acquire the fundamental ability to be "intermediaries" between the various professional figures that compose the company organization chart.
 

INTERNATIONAL STUDENTS

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International classes and the importance of the interaction between the various nationalities and cultures, for a better ability to manage the professional processes of the future.

ACCOMODATION

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Thanks to our proposals, finding the ideal accommodation is easier!

CLASS PROFILE

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The national and international Junior profiles that compose our Masters come from many different countries. This favors the learning process and leads to the development of the skills necessary to enter the world of work.