Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. 

How a luxury fashion product can be sustainable? In the PSM Master, you’ll find all knowledge, competences and analysis tools need to define and to recognize a sustainable product-service system for a luxury Italian market.

FROM BUYING TO DIGITAL FASHION MARKETING.
Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail.

The Master in Lifestyle Management is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. 

The Master in Fashion Direction: Brand & Product Management  is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development.