Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. 

FROM BUYING TO DIGITAL FASHION MARKETING.
Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail.

The Master in Fashion Direction: Brand & Product Management  is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. 

The Master in Lifestyle Management is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. 

How a luxury fashion product can be sustainable? In the PSM Master, you’ll find all knowledge, competences and analysis tools need to define and to recognize a sustainable product-service system for a luxury Italian market.