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Milano Fashion Institute Champions Sustainable Growth for Chinese High-End Brands
MFI is invited in Shanghai as an international leader, with the role of guiding Chinese Luxury brands toward success, aligning with national strategies for a high-quality development in the global market.
Behind every great collection there is a brand capable of re-innovating and playing with its identity; and behind every brand capable of doing so there is a manager as creative as he is capable.
The most successful brands today have managed to build an entire lifestyle around the consumer. An inhabitable world made up not only of fashion products, but also of design, beauty, jewelry, cosmetics, and increasingly, experiences.
Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist. Weaving together so many different skills and professionalism, there is a specialized Brand & Business Manager.
It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage.
Sustainability, in fashion and luxury, is not a passing trend, but a real asset to invest in, adding a valuable dimension to any product in the fashion system.
Milano Fashion Institute & Daegu City, South Korea
12 September 2023, signed the agreement for the promotion of international initiatives to support training on sustainability management for the fashion supply chain in South Korea.
Fashion & Luxury Brand Management Certificate Program
Milano Fashion Institute proudly welcomes Chulalongkorn University students, from Bangkok, Thailand. A worldwide unique experience in Milan, discovering management of Italian Fashion Excellence, with the Protagonist of the Italian Fashion System.