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FASHION MARKETING, RETAIL & MERCHANDISING MANAGEMENT

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The Master in Fashion Marketing, Retail & Merchandising Management - MIFAR prepares the next generation of retail leaders and merchandising experts, equipping them with the strategic and operational skills to manage fashion and luxury brands across global markets.
In an industry where consumer experience, data intelligence, and AI-driven retail are redefining the rules of the game, the ability to connect product, market, and customer has never been more critical.

Fashion retail is no longer just about selling — it is about creating ecosystems of desire, loyalty, and value. From the shop floor to the digital storefront, from buying strategy to visual merchandising, every touchpoint is an opportunity to build a brand's presence and profitability.


MEET MIFAR 

Developed in close partnership with Camera Nazionale della Moda Italiana, MIFAR offers a highly multidisciplinary curriculum that bridges academic rigour with hands-on industry practice. The programme is co-designed with leading fashion and luxury brands to address the real challenges professionals face today — from omnichannel retail management to data-driven merchandising and AI-powered market analysis.

Students will gain a deep understanding of the full product journey — from creative conception through production, marketing, and market launch — developing the skills to drive brand growth and respond to the fast-evolving dynamics of the global fashion market.

They will learn to: 

  • Develop and implement marketing and retail strategies for fashion and luxury brands across global markets
  • Manage the full merchandising cycle — from buying and assortment planning to in-store and digital execution
  • Analyse consumer behaviour and market trends using data intelligence and AI-powered tools
  • Build omnichannel retail strategies, integrating physical and digital touchpoints seamlessly
  • Work on real case studies and projects in partnership with leading fashion and luxury brands


AFTER MIFAR

The master trains professionals ready to operate at the intersection of product, market, and customer, among other roles:

  • Retail Manager: oversees daily store operations, sales performance, and customer experience across single or multi-brand
    retail environments.
  • Merchandiser: plans and manages product assortment, pricing strategies, and stock allocation to maximise brand
    performance.
  • Brand Manager: supports the definition and consistency of brand identity across all retail touchpoints and communication
    channels.
  • Trade Marketing & Communication Manager: develops and implements marketing initiatives aimed at strengthening the
    brand's presence at the point of sale.
  • Licensing Manager : manages licensing agreements and partnerships, ensuring brand coherence across all licensed product
    categories.
  • E-commerce Manager: coordinates the brand's online retail strategy, from product presentation to digital sales performance
    and customer journey optimisation.

 

KEY FACTS

Certificate: 1st level University Master accredited through Università della Campania Luigi Vanvitelli as formal academic
qualifications in accordance with the standards set by the Italian Ministry of Education. 60 CFU/ ECTS

Duration of the Master: 1 year, 1500 hours 

Selection Process: from March 1st, 2026

Starting date of lectures: Jan 20, 2027

Internship: from Oct, 2027 

Location: on campus, Milan

The Master Course is taught in English

 

FASHION MARKETING, RETAIL & MERCHANDISING MANAGEMENT

DOWNLOAD THE BROCHURE - MIFAR

DOWNLOAD THE BROCHURE  - MIFAR

PROGRAM'S DIRECTOR - MIFAR

Scientific Director: Roberto Liberti

PROGRAM'S DIRECTOR 2027 | 2028

TOBIA BERETTA, Managing Director at Fabiana Filippi Spa

Tobia Beretta is an executive with over twenty years of experience in the Luxury, Fashion, and Lifestyle sectors, with a strong background in business development, strategy, and international management. Since December 2024, he has served as Managing Director of Fabiana Filippi, an Italian luxury brand globally recognized for the excellence of Made in Italy, overseeing all Business Units and driving the company’s structural, commercial, and reputational growth.

Previously, he was Vice President of Antonioli Group, one of Europe’s leading players in luxury retail and fashion innovation, with strategic responsibilities across retail, e-commerce, real estate, consulting, and brand incubation. He also served as CEO of Dreamers Factory, leading the international relaunch of Ann Demeulemeester and the launch of new contemporary projects.

His career includes senior leadership roles at iconic companies such as Neil Barrett and Giorgio Armani, where he managed global commercial development, wholesale and retail networks, franchising, and special projects. Recognized for his strategic leadership, international vision, and ability to create long-term value, Tobia Beretta operates with a results-driven approach focused on innovation and sustainable growth.