SHORT COURSE IN FASHION EVENT MANAGEMENT

Short Course in Fashion Event Management (SCFE) 

Key Facts

Duration: 5 days — 6 hours per day (30 hours total)

Start date: On Request

Location: Milano Fashion Institute Campus, Via G. Durando 38, Milan

Language: Italian and English

Fee: €1.500 +VAT

Programme

Day 1 — Fashion Week Ecosystem & Concept Design Understanding the context How Milan Fashion Week works: calendar, stakeholders and formats. Professional roles in the events sector: PR, producer, event manager, stylist. Analysis of iconic brand case studies. Workshop: event concept development based on a realistic brief for an emerging brand during Fashion Week.

Day 2 — Advanced Production & Location Strategy Getting organised The real Fashion Week timeline: deadlines and time management. Budget, suppliers, sponsors and media partners. Permits, safety and crowd flow management. Workshop: event production plan.

Day 3 — PR, Influencer & Media Strategy Visibility during Fashion Week Fashion media landscape: editorial vs digital. PR strategy for fashion week. Influencer and celebrity strategy. Guest list and seating strategy. Workshop: integrated communication plan.

Day 4 — Experience Design & Show Direction Making the event memorable Art direction and event storytelling. Casting, styling and backstage flow. Innovative formats: phygital shows and live streaming. Workshop: full creative development of the project.

Day 5 — Fashion Week Simulation Complete project ready for the portfolio Pitch preparation as an agency and presentation to a simulated client. Professional feedback and career session: how to break into the fashion events industry.