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SHORT COURSE IN GENERATIVE AI FOR FASHION CREATIVES AND PROFESSIONALS

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Short Course in Generative AI for Fashion, Creatives and Professionals (SCAI)

Lecturer: to be confirmed

The course in Generative AI for Fashion, Creatives and Professionals (SCAI) explores the applications of generative artificial intelligence in the fashion world through a cultural, critical and creative approach. From understanding new generative languages to building editorials and visual concepts, the programme combines theory and practice to develop a contemporary vision of design, where fashion meets the algorithm and image becomes process.

Held in both Italian and English, the course is open to university students, creatives, designers and professionals looking to explore the potential of AI applied to fashion and visual culture.

 

Short Course in Generative AI for Fashion, Creatives and Professionals (SCAI)

 

Key Facts

Lecturer: to be confirmed

Duration: 5 days — 6 hours per day (30 hours total)

Start date: September 2026

Location: Milano Fashion Institute Campus, Via G. Durando 38, Milan

Language: Italian and English

Fee: €1,500

 

Programme

Day 1 — AI & Fashion: Creativity, Research and Ideation Exploring AI as a creative tool Fashion as a visual language and the role of AI in redefining the contemporary imaginary. Introduction to generative AI as a research and ideation tool. Experimentation with AI tools to develop ideas, emotions and concepts. Workshop: definition of the creative concept and collection narrative.

Day 2 — Image Generation & Visual Research From prompt to image Prompt design techniques for the creation of photorealistic and illustrative images. Analysis of stylistic references and visual research. Exploration of diverse visual languages: illustration, photorealism, 3D experimentation. Workshop: moodboard construction and definition of the project's visual identity.

Day 3 — Digital Styling & Collection Building Translating the concept into digital looks Construction of digital characters and looks: body, clothing and space as parts of a single narrative. Digital casting and visual consistency across images. Creation of coordinated outfits aligned with the concept. Workshop: digital collection development.

Day 4 — Motion, Sound & Visual Communication Bringing the collection to life Image animation and sound design. Rhythm, light and soundtrack as amplifiers of emotion. AI tools for digital communication: social media and visual campaigns. Workshop: production of the fashion mood video and visual campaign.

Day 5 — Final Editing & Presentation Complete project ready for the portfolio Final collection editing: image selection and narrative sequence. Balance between aesthetics and message, rhythm and emotion. Final project presentations and professional feedback.

SHORT COURSE IN GENERATIVE AI FOR FASHION CREATIVES AND PROFESSIONALS