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MASTER IN LIFESTYLE MANAGEMENT:
DESIGN, BEAUTY & EVENTS MANAGEMENT

2nd EDITION
The Master in Lifestyle Management is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. From being junior brand manager, to product manager, merchandising manager, or event manager, the common denominator is to understand and manage the complexity of creative design processes, as well as projects aimed at designing services, intangibles, brand identities and powerful storytelling.

Traditional companies, from fashion to design, are radically re-thinking their business models, designing new strategies for targeting new customer segments, and addressing the needs of a new, demanding, unexpected customer base. That’s why brands are moving into lifestyle, from fashion, to design, wellness, experiences and event management too.

This requires a solid knowledge of an offer system typically designed around symbols, values, intangibles, know-how, blended with craftsmanship and the art of inspiration, starting from the excellence system of the Made in Italy, evolving into Lifestyle branding and the Italian Lifestyle.

When boundaries are erased, compelling challenges come to the front row of a new meta-industry. 

Merging traditional skills, designing and marketing brand experiences, the Master in Lifestyle Management represents the link between business management and design management.

From tailoring innovative "customer-centric" strategies, to envisioning Lifestyle Startups.


The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Key facts
Director: Prof. Arturo Dell'Acqua Bellavitis
Master Tutor: Prof. Lorenzo Morganti
Start of registration: 24 January 2020
End of registration: 30 November 2020
Orientation day: 22 January 2021
Lectures’ start: 25 January 2021
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2021

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

The Master is carried out in collaboration with:​

   
Assolombarda - Sezione Cosmetica

   
Cosmetica Italia

课程结构

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Innovative multidisciplinary activities distinguish our Masters, thanks to teachers from the 3 most important Milanese universities and experts in the sector. These activities are divided into Introductory Courses, Pillars, Specializing Courses, Company Visits & Study Tours.

课程简介

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The theoretical training in the classroom alternates wisely with practical activities and in the field, leading to the achievement of a fundamental objective: the acquisition of specific methods and techniques to face the world of work.

日历

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Our Calendar is available in this section, inclusive of all the details necessary to understand the expected teaching commitment.

职业发展

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The important Empowerment activity aims to train professionals in the sector ready to enter the world of work in the best way. Milano Fashion Institute, with its targeted courses, makes possible and concrete the personal and professional growth.

实习

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Thanks to the great network of Companies, consolidated over the time, Milano Fashion Institute offers its students numerous opportunities for professional internships, offering them the best Placement service.

专业人才培养

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Transversality and multidisciplinarity are the keywords for the Professional Figures formed by our Masters, declinable according to the chosen specialization. Lifestyle, Product, Communication, Business or Sustainability?

就业市场

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The "hybrid" nature of the figures formed by Milan Fashion Institute Masters is an added value. At the end of the training course, you also acquire the fundamental ability to be "intermediaries" between the various professional figures that compose the company organization chart.
 

国际留学生

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International classes and the importance of the interaction between the various nationalities and cultures, for a better ability to manage the professional processes of the future.

住宿

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Thanks to our proposals, finding the ideal accommodation is easier!

学员概括

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The national and international Junior profiles that compose our Masters come from many different countries. This favors the learning process and leads to the development of the skills necessary to enter the world of work.