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From Fashion to Lifestyle 
Successful Italian fashion & luxury brands have been able in the last decade to craft their strategy according to an evolving competitive scenario and a new, more exigent, international customer. The managerial recipe of their success has been one: merge and blend creativity, fashion logics and business logics into new industries. From fashion, to interiors, beauty & cosmetics, to the ability of designing experiences and events,  lifestyle brands are based on an imaginary able to nurture the extension of the brand’s values: lifestyle branding. How to carefully design brand extensions? How partnership between different industries are created? What are the business logics of cosmetics, experiences, and design, related to the fashion industry?
The University Master in Lifestyle Management (60 university credits) is addressed to junior profiles willing to join fashion, luxury and lifestyle companies  as junior brand manager, merchandising manager, junior communication manager and event manger. When boundaries are erased, compelling challenges come to the front row of a new meta-industry.
Let’s take your seat.

The Master Course is completely in English
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

BLENDED teaching method: 100% in-classroom teaching activity + optional possibility of distance learning
The course includes the attendance by person of all the didactic activities. In addition, it is provided the optional possibility of remote-participation via distance-learning, upon request.
In case of distance-learning, the attendance of the Participant will be verified for each session, and curricular exams will be carried out by distance under supervision, in order to meet the requirements for obtaining the Diploma.

Key facts
Director: Prof. Arturo Dell'Acqua Bellavitis
Master Tutor: Prof. Lorenzo Morganti
Start of registration: 15 February 2021
End of registration: 30 November 2021
Orientation day: 21 January 2022
Lectures’ start: 24 January 2022
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2022

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

The Master is carried out in collaboration with:​

Assolombarda - Sezione Cosmetica

Cosmetica Italia



Innovative multidisciplinary activities distinguish our Masters, thanks to teachers from the 3 most important Milanese universities and experts in the sector. These activities are divided into Introductory Courses, Pillars, Specializing Courses, Company Visits & Study Tours.



The theoretical training in the classroom alternates wisely with practical activities and in the field, leading to the achievement of a fundamental objective: the acquisition of specific methods and techniques to face the world of work.



Our Calendar is available in this section, inclusive of all the details necessary to understand the expected teaching commitment.



The important Empowerment activity aims to train professionals in the sector ready to enter the world of work in the best way. Milano Fashion Institute, with its targeted courses, makes possible and concrete the personal and professional growth.



Thanks to the great network of Companies, consolidated over the time, Milano Fashion Institute offers its students numerous opportunities for professional internships, offering them the best Placement service.



Transversality and multidisciplinarity are the keywords for the Professional Figures formed by our Masters, declinable according to the chosen specialization. Lifestyle, Product, Communication, Business or Sustainability?



The "hybrid" nature of the figures formed by Milan Fashion Institute Masters is an added value. At the end of the training course, you also acquire the fundamental ability to be "intermediaries" between the various professional figures that compose the company organization chart.



International classes and the importance of the interaction between the various nationalities and cultures, for a better ability to manage the professional processes of the future.



Thanks to our proposals, finding the ideal accommodation is easier!



The national and international Junior profiles that compose our Masters come from many different countries. This favors the learning process and leads to the development of the skills necessary to enter the world of work.