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She is Associate Professor of Marketing at LIUC University. She is responsible of the degree in Marketing and she teaches Digital Marketing and International Marketing at LIUC. She is Fellow of SDA Bocconi. Her main research interests are in the fields of Customer centricity, Digital Marketing, Product Innovation and Sustainability. Carolina Guerini is Author of several scientific contributions published in national and international Journals and she is a well-known consultant, experienced in managing nationally and internationally marketing and sales issues.