Michele Superchi is the Vice President Global Sales Director of BEAUTYSTREAMS, the global beauty industry reference. BEAUTYSTREAMS provides color forecasts and strategic consumer insights to companies worldwide. Superchi is a business strategist with several years of experience in fashion and beauty. Together with the team of BEAUTYSTREAMS , Superchi has helped companies over 6 continents develop new, innovative products and market them in the most effective way. Superchi has been quoted in many international publications and university lectures worldwide.