FROM BUYING TO DIGITAL FASHION MARKETING
Fashion Buyer. Marketing Manager. Omnichannel Strategist.
Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury.
First step: studying the business models, their evolution, and their business strategies in the industry.
Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management.
Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration.
Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies.
The Master offers two tracks of optional courses (electives’ tracks):
Track 1: Omnichannel Management (86 hours)
Managing fashion collections also means knowing how to define a holistic strategy that can include product
and consumer, through the different "touch points" of the brand. From the understanding of business models based on different channels, to the learning of different logics and characteristics of different formats, until to the design and management of experience, with a view to "omnichannel management" advanced: the definition and integrated management as a lever to create value for the fashion company and the customer of the new millennium, which lives constantly connected between off-line, on-line, between physical and digital experience.
The aim of the course is to provide in-depth skills related to the experience processes management, sales management and CRM management, including management of the relationship with the consumer as a strategic asset for brand development.
Track 2: Sustainability Management (86 hours)
Fashion and sustainability. Acquire the skills necessary to manage environmental and social sustainability
in fashion companies it represents an element that favors the competitiveness of the fashion company itself.
From stakeholder analysis to risk management, from community management to reporting. Understanding the logics of entrepreneurship and the opportunities of responsible innovation. From the traceability of the supply chain, to the use of blockchain, up to the circular economy.
Aim: to know how to manage sustainability with a holistic approach, planning successful business strategies. Learn to manage the responsible innovation, welcoming the new trends that are influencing the
The course is held in collaboration with Cittadellarte Fashion B.E.S.T. and Fashion Technology Accelerator
with UN keynote speech.
The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
Start of registration: 25 January 2019
End of registration: 29 November 2019
Orientation day: 17 January 2020
Lectures’ start: 20 January 2020
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2020
All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").
The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry.
The project draws on innovative teaching methods including the following activities:
WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.
QUANTITATIVE TOOLS & PROJECTS TOOLS • 20 hours
Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign and Photoshop softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.
FASHION PILLARS • 140 hours
Didactical activities of introduction to the knowledge of the fashion industry, from its historical evolution and historical criticism, to the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the fashion market, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises. Each module has a final assessment exam, through a written test or a presentation of a project
FASHION PROCESSES • 180 hours
Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.
CURIOSITY • 30 hours
Hints about the cultural and social evolution of fashion, with in-depth and inter-disciplinary analysis over the most important Italian brands, the Italian fashion pipeline and with meetings with the most relevant professionals working in the industry.
FASHION PRACTICES • 790 hours
Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, empowerment & career management, company visits, curricular internship.
FIELD PROJECTS • 278 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.
EMPOWERMENT AND CAREER MANAGEMENT • 32 hours
The course aims to introduce students to the rules beyond internships in Italian companies. More specifically it aims to enhance student’s experience both in terms of orientation and first contact with the Italian labour market.
To this end, students will be supported in the analysis of their own competencies, writing CVs and motivation letters, understanding internships regulations and contracts, searching internship offers, preparing for an interview, and, finally, in choosing among different options.
INTERNSHIP • 480 hours
Curricular activity for the development of the skills acquired in class and for the preparation of students to their entry into the professional environment. Lasting a minimum of 3 months, it will take place in qualified partner companies.
Attendance of at least 80% of the lectures is mandatory. The teaching activity is full time, from Monday to Friday from 9.30 am to 4.15 pm.
Period: from January to December 2020
Lectures and field projects: from 20 January to 20 July 2020
Internship: from September to December 2020
Polifactory, Building B3, inside the Politecnico Campus – Bovisa. Via Candiani 72, 20158 Milan
The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of brand management and retail management. The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.
The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.
Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.
Warm up: to acquire a basic "vocabulary"
The module includes 40 hours dedicated to creating in the participants, , an homogeneity of knowledge that is necessary for the later stages of the learning process. Lessons help students, according to their origins, to fill basic gaps in the knowledge of management, economics, quantitative methods, sociology and design. Given the different background education of the students, they can decide to attend all of part of the lessons, in agreement with the Director of the Master.
This unit is composed of lectures and does not have a final exam.
Quantitative Tools & Project Tools: to acquire quantitative skills and design
The module is composed of 20 hours. Lessons are aimed at the acquisition of quantitative tools and design, through the use of the programs Excel, Indesign and Photoshop. These instruments will be preparatory to the understanding of the processes that characterize firms in the industry and the contents of specialized courses, according to the Master of reference. The educational activities includes basic lessons and advanced training in relation to the background of the individual student. There are exercises and tests written by students.
Fashion Pillars: to know the structure of the fashion industry and the working tools
The module is composed of 130 hours dedicated to the knowledge of the structure of the fashion industry, the companies that characterize it and the different business models, strategies, product categories and materials. It also aims to transfer some technical and operational tools for planning and organizing activities, along with tools for investigating and processing qualitative and quantitative market data.
• Project Management
The Project Management for Fashion course aims to provide students with the basic methods of management of Activities and Processes (Planning, Timing, Objectives, Resources, Responsibility, Output, Cost / Benefits ratios) applicable to different types of project in the fashion industry (Brand and Product area, Retail and Commercial are, Research and Communication area). Contents on the methodologies and tools will be complemented with organizational contents (i.e.: characteristics of project managers, team motivation, project marketing) that allow a proper contextualization in the company context.
• Italian Fashion System
The course Italian Fashion System aims to provide a preliminary view of the fashion industries (fashion industry, important people of the fashion industry, seasonal cycles) and typical strategies of the fashion companies ( product strategies, marketing, communication strategies) with reference to the relationships between the creative and managerial processes. Moreover, will be studied the most important fashion industries in relation to the different market positioning of their products: programmed models and hybrid models. In order to acquire the specific knowledge of the fashion industry, particular attention will be given to the teaching of the most important terms and vocabulary of the fashion industries. As a matter of facts, to proceed with the correct understanding of the fashion industries terms, it is absolutely necessary obtain the correct skills.
• Fashion Business Models
The course has the aim to introduce a general picture on the different Business Models within the Fashion & Luxury industries, from a strategic perspective on Luxury Brands, Designer Brands, Industrial Brands and Retailers, to the management of the positioning in the fashion industry and the different approaches to the management of creativity, from the stylistic identity to the different product strategies. The course will focus on the levers companies can differently implement in terms of communication, image and retail identity.
• Fashion History
From the Modernism which celebrates the art and fashion, to the Third Millennium, the course aims to provide an historical overview through the history of fashion. Specifically: the "Roaring Twenties"; Art Deco and the aesthetics of the machine; the emergence of women "couturiers": Madeleine Vionnet, Elsa Schiaparelli, Gabrielle "Coco" Chanel ; cinema and Hollywood fashion in 1930; 1950 and Existentialism; 1960: optimism, art "pop" and street fashion in London; 1970: the punk and the anti-fashion on the streets of London; 1980 and pluralism of fashion; 1990; postmodernism, and globalization in the Third Millennium
• Fashion Marketing & Brand Management
The Fashion Marketing & Brand Management course aims to introduce students the main fashion marketing techniques and to the framing of the process of formulating, implementing and monitoring the brand identity and brand positioning. This process identifies two different but related application areas: the first one has as its objective the knowledge of the framework and the guidelines from which to derive operational "brand sensitive" marketing processes; the second one has as its objective the direct management of brands as intangible strategic assets, which are connected to specific management processes. The course has been framed within three different but connected areas of application: the management and design of the brand as an immaterial asset; the framework and guidelines for the operational processes; the sociological perspective of branding.
• Research Methods & Trends
The course aims to provide a broad view, on one hand, of the different methods and research tools useful to investigate fashion markets and consumers and, on the other hand, on the main contemporary trends influencing fashion and fashion-related industries. Project-research and trend research will be introduced; processes, tools and artifacts that characterize the research in fashion design: blue sky research, visual research, product research. Tools and stages of the research process: from brainstorming to the concept of the collection. Socio-cultural and scenery research through the cool hunting. Tools and stages of the investigation, from the brief to the final report. Main actors of the trend analysis: fashion companies, research agencies, freelancers. Marketing Research, both qualitative and quantitative: desk analysis and field analysis. The difference between using primary and secondary data. The difference between exploratory and confirmative marketing research. Subsequently an overview and explanation on the main trends, their diffusion processes, contents and forecasting, will be introduced, focusing both on fashion related and not-related industries.
Courses include lectures, exercise sessions and final exams.
Fashion Processes: to be able to manage the processes of Business Management
The module is composed of 180 hours devoted to the main processes of Business Management:
• Fashion Business Management
The module will introduce students to business management process. Specifically, it will analyze the interaction between the management of brand values and their translation into the retail strategy. The course will address some specific issues such as: which are the touch points to be integrated in the perspective of seamless and customer-centric experience? How can the values of the brand be translated into retail codes? How do omnichannel strategies work?
• Omnichannel Strategy
The module aims to provide a comprehensive and interdisciplinary approach of the current channels and retail formats in the fashion / luxury / design industry, along with the key indicators of economic performance of the retail and wholesale processes. During the course, students will analyze the main formats that are present today in the industry (eg: traditional and innovative, off-line and on-line, integrated and independent, large and small, …), with the aim to understand the uniqueness of each of them, also in relation to the context of the relevant market (geographical, cultural, locational). The common thread of this course is the need, from the brand’s point of view, of an ΄omnichannel and multiformat‘ approach aimed to establish a seamless experience across the different touch points.
• Merchandising & Buying
The module aims to examine the basic elements of the definition of the collection structure through a merchandising plan to the management and planning of the buying, exhibition and communication of the products with the final consumer. Referring to the basic contents related to consumer analysis and the differentiation of the different channels and formats, the main processes related to project management and product management are examined, representing the incentive to obtain the economic performance of the sale point. Particular emphasis is given to the most advanced methods both for "time/delivery" and "place".
• Digital Fashion
The course is aimed at providing students with skills to manage online and transmedia communication strategies. Furthermore it provides students with the most updated and still developing knowledge about new and Social Media as innovative tools of communication. The second part is aimed at providing students with tools to manage innovative e-commerce businesses. The discussion of real business cases will help the students to learn about the contemporary issues in managing with efficiency and effectiveness an e-commerce business.
• Round Tables: open debates on key topics
The module aims to start an open debate about complexities to be managed in the contemporary fashion industry.
The round tables 2018 are named “SEED” and include the following topics:
- S-ustainability in the fashion industry;
- E-ngagement of the costumers;
- E-ntrepreneurship in fashion;
- D-igitalization & technologies.
During the course the students will meet key industry experts, managers and opinion leaders.
Sustainability Management Track
The modules provided are:
• Fashion Sustainability Management (with UN keynote speech.)
In this module we will talk about how to manage sustainability through the different activities of the value chain. Through lectures, business case discussions and testimonials, numerous corporate best practices will be analyzed. Creating shared value in fashion means being able to respond to the needs of many stakeholders: the environment, society, institutions, art, culture, the territory and consumers. A responsible fashion company has already started the long and complex journey of integration between ethics and aesthetics within the value chain, in constant balance with all stakeholders.
• Circular Fashion
In this module we will talk about responsible innovation. During lectures, class discussions and company visits we will talk about the circular economy, Blockchain and traceability of supply chain, reuse, upcycling, B-corporations and open-innovation.
The course is in collaboration with Cittadellarte Fashion B.E.S.T.
• Social entrepreneurship
In this module we will analyze the principles of social entrepreneurship and business planning. Tools will be offered to build a valid business plan and to understand how to finance a sustainability project.
The course is in collaboration with FTA Accelerator.
Omnichannel Management Track
The modules provided are:
• Sales Management
In many aspects the brands’ sales and trading environment has changed radically over the past decades forcing fashion and design manufacturers to re-think their go to market strategies. This is why to know how they are part of the company’s commercial model is becoming more and more important, as well as how they are organized and how they can be managed and leveraged with a strategic intent.
The goal is therefore to provide key pillars of sales management through different touch points, in order to understand which is the role of the sales people in communicating and creating value for the customers and for the company; how sales roles are evolving; which are the key managerial decisions and how multi-branded stores could be managed with key account management logic.
• Seamless Experience and Store Design
The module is aimed to cover, through an interdisciplinary perspective, the process of the integrated design of retail formats, taking as a point of reference the maximization of the experiential dimension of the point of sale, both in its communicative and business values.
The key points of the design process are the coherence of the retail format with the brand, the location (country, areas, etc..), the content (products, services, sales staff). The course is enriched by a series of case studies of best practices for the creation of the retail experience, both online and offline. Working on real case studies, the students will develop visual merchandising skills too.
• Contemporary CRM
The module aims to examine the relational dimension of the point of sale, with particular reference to the relationship between the consumer and the store personnel. The store, both online and offline, is evolving as a place of experience in which the relational component acquires an increasingly important role, pulling alongside the material components of the store (products and spaces). Furthermore, the organized management of the relationship with the final consumer allows hoarding fundamental knowledge for the improvement of customer satisfaction for the design of all levers that are upstream of the retail mix.
Through the optional "Omnichannel Management" path, the participants will also have advanced skills related to CRM management processes, sales management and experience management, and can qualify as CRM Manager, Junior Store Manager and Omni-channel Manager.
Through the optional "Sustainability Management" path, the participants will also have management skills related to the company CSR and can qualify as Junior Sustainability Manager and Corporate Social Responsibility Manager (CSR Manager).
Courses include lectures, exercise sessions and final exams.
Fashion practices: field testing the competences
The module will consist of a series of seminars in order to provide a broad vision of social and cultural evolution of fashion, with several important interdisciplinary studies on the major Italian brands. Particular attention will also be devoted to some significant contemporary phenomena such as the spread of global trends, the hybridization of styles, the emergence of new forms of production and sustainable consumption patterns, the success of new communication methods related to new media .
These courses are based on the creation of two projects, each lasting five full-time weeks, and it is coordinated by a multidisciplinary team of teachers. Each module consists in the preparation of a project on a real case study provided by leading companies directly involved by the Faculty in the educational activity. From the project brief provided by the company, students’ teams will be set up in order to finalize a viable proposal that offers solutions to the objectives set by the company together with the teachers. The objective is to obtain projects that integrate brand strategy, product strategy, retail strategy and communication strategy, innovation and that is consistent with the reality of the company, simulating work processes as close as possible to the reality of professional contexts. The evaluation of this phase occurs at the end of the course, through the presentation of the projects. The projects will be discussed by a committee composed of professors of the module and assessed in the presence of representatives of the companies involved. Companies will have the early opportunity to select potential students for the internships that will take place in the final phase of the master.
Empowerment Career Management
The module is aimed at providing the necessary skills to deal with selection processes carried out by companies both in the context of internship, and placement in the job market. During the module, students will be put in contact with both Head Hunter specialized in the fashion field and design area, and with companies’ representatives in charge of the selection, coming from the most important and significant companies operating in the fashion industry, in order to understand the dynamics of the selection and to enhance their own professional profile.
The internship is one of the most significant experiences of the master; coordinated by the Director of the Master, consists in the trial, in a business context, of the skills learned during the courses. It is based on a training project collegially agreed by Milano Fashion Institute and by the host company.
The module is aimed at the introduction to the Italian language for international students. The didactical objective is the understanding of the most common ways of interaction and communication, both in everyday life and in the professional contest. The Students will be divided into two parallel courses , after having attended a preliminary assessment test, for evaluating the starting level of the knowledge of the language:
The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies.
Students can supplement in-classroom activities with a programme of field seminars, involving visits to companies and important industry trade shows. The goal is twofold: to offer the opportunity to develop their knowledge about companies with different organisation systems and that work in various product categories, as well as the understanding of the timescales, product development models and marketing methods. These activities are optional and travel expenses are paid by students themselves.
Empowerment and career management
Empowerment activities provide support to the process of personal and professional growth of the student. In particular, the course is aimed at developing interpersonal skills, the management capabilities of group dynamics, the ability to positive comparison with the various organizational and professional contexts. The module also includes a section devoted to career management, which has the goal of helping students in the selection processes through, for example, the preparation of CV and portfolio.
In particular, the course is composed of the following modules:
a. Introduction to the internships' regulations
Module dedicated to the knowledge of the Italian Labor law on internships, the statutory requirements for both host companies and interns, and the regulatory framework for granting the curricular nature of activity .
b. Introduction to the Job Market
The module aims to increase the knowledge of the professions of the fashion system, which are the best practices and job offers from fashion companies.
Module dedicated to the support of the student and the addressing to the professionalism of the job market more in line with the professional aspirations, skills and knowledge possessed by the student.
d. Self Assessment & empowerment
Module dedicated to the enhancement of the student's profile and its ways of interaction with companies, through the conduct of workshops and dedicated support for the preparation of the resume and cover letter in order to better prepare the candidature.
e. Company links
Activities aimed at ensuring the student the required visibility of their professional profile to the companies in the sector, through a direct contact between Milan Fashion Institute and the most representative actors that compose the fashion industry, in order to promote interviews with companies.
f. Internship Mentoring
Activities aimed at mentoring and supporting the student during the internship experience through the composite evaluation of this experience, and the monitoring of the internship in progress.
Internships are one of the most salient experiences offered by the master course and are supported by a network of leading firms in the fashion sector, thanks also to the cooperation with the National Chamber for Italian Fashion and by a rich network of relationships established over the years by the three founding universities with the Italian and international fashion business system.
Internships last a minimum of 3 months, allowing students to apply the skills acquired during the course to real working situations, with guidance and advice provided by experts with extensive experience and a range of different professional backgrounds.
The internship module is activated by Milano Fashion Institute through a series of activities that constitute the activities of empowerment and career management: Introduction to the internships' regulations, Introduction to the Job Market, Orientation, Self Assessment & empowerment, Company links, Internship Mentoring.
Click here for details about the Module of Empowerment & Career Management.
Internships therefore represent unique placement opportunities for course students and an effective tool to help the companies involved select excellent people.
Milano Fashion Institute actively promotes the communication of internships’ offers through constant contact with the industry's leading companies. The search and finalization of internship must be carried out by the student. In order to find an internship, Milano Fashion Institute provides many opportunities and tools, through the programs of identification, reporting and collaboration with the most important companies in the sector, as well as the active signaling of students’ profiles.
Among the companies that collaborate with the Milan Fashion Institute:
Arcoretail • Ballantyne • Bally • Benetton • Bottega Veneta • Braccialini • Brooks Brothers • Brioni • Brunello Cucinelli • Burberry • Calzedonia Group • Canclini Tessile • Chanel • Coin Excelsior • Condé Nast • Conbipel • Corneliani • CP Company • Diesel Group • Dolce & Gabbana • Dondup • Eurojersey • Ermenegildo Zegna • Etro • Fendi • Ferragamo • Fratelli Rossetti • Frau • Furla • Geox • Giorgio Armani • Gruppo C14 • Gucci Group • Hearst Magazine • Hugo Boss • Jil Sander • Lanvin • La Rinascente • Levi’s • Liu Jo • Logan • Loro Piana • Louis Vuitton • Luciano Padovan • Maliparmi • Mantero Seta • Marni • Max Mara Group • Miroglio Fashion Group • Moncler • Moreschi • Moschino • Neil Barrett • Neinver Italia • Penelope • Pomellato • Pinko • Ports1961 • Privalia • Ralph Lauren • Ratti • Reda • Roberto Cavalli • Slam • Staff International • Stella Mc Cartney • Stone Island • Swinger • Tod’s Group • Valentino Fashion Group • Versace • Vivienne Westwood • Yoox
The professional figures formed by the Master in Brand & Business Management will be able to plan and manage the distribution and theoff-line and online marketing: from the DOS of international brands, to department stores, fast fashion retailers, and online e-tailers.
They are Junior and qualified profiles who will support the processes of buying, retail merchandising, digital management, CRM management, visual merchandising, store management and omni-channel management.
Since this is an highly innovative area, the potential of the profile will be developed through a selection process facilitating participants coming from different educational background, in order to create within the classroom all the skills and competences that are typical of cross-functional company teams. In addition, the different backgrounds make it possible to create conditions for the development of interdisciplinary skills and competences of "creative retail management", able to trigger a nimble approach to creative and analytical issues.
Milano Fashion Institute’s Masters stem from a clear cultural aim of training new professional profiles able to understand the changes in the fashion and lifestyle industry and to trigger innovation in the organization of creative, managerial, commercial and communication process . The profiles formed in the four Masters are the result of years of research and training in the fashion industry by the three excellent Milanese universities, each oriented to different and crucial aspects: management, design, communication and lifestyle.
In particular, these professionals are a sort of "hybrid", with multi-disciplinary training, able to act proactively as "intermediaries" between the purely creative profiles (designers, art directors, architects, visual) and purely managerial profiles (marketing, commercial, production controller)and lastly communicative profiles (communication manager, social e new media manager, fashion editor, events manager). These wider competencies, that often in companies are acquired only after years of experience in various business areas, have been finalized in three areas considered strategic for the fashion business, especially in the current phase of revision and reorganization determined by conditions of crisis :
_the management and planning of the creative processes and of collection development: from the coding and under standing of the values and stylistic codes of the brand, to the ability of declination of these codes within the various product categories and product lines; to the planning of collections through merchandising planning, selecting and managing suppliers, and finally the organization and management of the processes of trade marketing and communication (Master in Fashion Direction: Brand & Product Management)
_the integrated management of creative and managerial processes related to distribution, in the different business models (brand designer or industrial groups integrated downstream in the direct retail; retail channels in partnership with brands and indipendent retailer, as franchising, shop in shop, corner, etc; retail chains, asdepartment stores, fast fashion retailers, mass retailers; small independent retailers, as individual shops or small local chains (Master in Fashion Direction: Brand & Business Management)
_the management and design of research strategies, communication strategies and the enhancement of cultural company heritage: from the qualitative and quantitative analysis of the consumption to the identification and interpretation of trends; from the linguistic innovation in corporate communications and media channels to the governance of the new digital communication formats and channels; from the enhancement of the cultural, material and relational heritage, to the management and design of social responsibility programs (Master in Fashion Direction: Brand & Communication Management).
_ the management of the characteristic processes of companies operating in the Design, Cosmetics & Wellness and Events sectors: from the management of creative processes and portfolio development, to the planning of brand management activities, and marketing management, to the management of design projects, organization and execution of the realization and creative processes related to the events (Master in Lifestyle Management: Design, Wellness & Events).
Milano Fashion Institute is committed to mentor international students, and in particular extra-E.U. citizens, in order to fully understand which is the procedure to follow for remaining in Italy and attending MFI Masters. The information provided below are alternatively for non E.U. citizens and for E.U. citizens.
Before the arrival in Italy
1. Student VISA
A visa is a permit issued to citizens of another country that is not part of the European Union, in order to enter the territory of the Italian Republic.
In order to attend a Milano Fashion Institute Master, perspective students that are not E.U. citizens must have the student VISA. This visa is specifically dedicated to students who will attend a course and remain in Italy for more than 90 days.
The student visa must be requested at the Italian Embassy or at the Italian Consulate in your home country of origin, or in the country in which the student permanently resides, before the departure to Italy.
To find out which are the documents required to apply for a visa and find the closest place to you to request it, you can click the following link: http://vistoperitalia.esteri.it/home/en
2. MFI Enrollment Certificate
During the process of requesting the visa, students are required to present their enrollment certificate to the local Italian Embassy or Consulate.
Milano Fashion Institute provide the enrollment certificate to the eligible perspective students by 5 working days.
After the arrival in Italy
3. Residence Permit (permesso di soggiorno)
The Italian law on immigration provides that extra-EU citizens, planning to stay in Italy for more than 3 months, have to apply for the residence permit within 8 days from their arrival in Italy.
Extra E.U. citizens have to submit the residence permit application at any post office where there is a Sportello Amico counter available. In order to do that students can obtain the kit directly at the post office and follow the instructions. They are requested also to present the following documents: passport, MFI enrollment certificate, photocopy of the receipt of the Health insurance, a € 16,00 duty stamp (you can buy it at the Tobacconist’s, i.e. Tabacchi shop). However, Milano Fashion Institute recommends to carefully read and comply with the instructions available in the kit.
The cost of this application that must be paid to the post office is 30,00 €. From the post office you will be given an appointment (day and time) for going to the Questura Immigration Office in order to be fingerprinted. On this appointment you will be required to bring 4 identical passport photos and the original documents, whose copies were enclosed in the application kit, including any document that could be missing in your application.
4. Tax identification code (i.e. Codice fiscale)
Once the student has arrived in Italy, it is necessary to obtain the codice fiscale, that is a unique tax identification code used in all the interactions with government agencies and public administration in Italy, as well as for other purposes (such as opening a bank account, signing a contract for renting an apartment or a room, signing a mobile phone contract, etc).
Application is easy and must be made at the local office of the Agenzie delle Entrate by showing a valid passport or stay permit.
The Agenzia delle Entrate offices available in Milan, and to which students can refer to, are at the following locations:
Via dei Missaglia, 97. Tel: 02.893075;
Via Abetone, 10. Tel: 02.540011 or 02.54100729;
Via della Moscova, 2. Tel: 02.636791;
Via Ugo Bassi, 4°. Tel: 02.697161;
Via Leonardo Bistolfi, 5. Tel: 02.210491;
Piazzale Carlo Stuparich, 2. Tel: 02.330251;
European Union’s citizens, along with citizens from Norway, Switzerland, Liechtenstein and Iceland, who will remain in Italy for more than 90 months are mandatory required to register at the Ufficio Anagrafe (Registry Office) of the municipality in the city of Milan.
In order to be registered to the Ufficio Anagrafe the following documents are required:
- Passport or equivalent document
- Italian Tax Identification Code (Codice fiscale)
- The apartment rent contract or a declaration from the owner of the apartment, where the student is staying, stating that the student is a guest
The registration is completed after the Polizia Municipale (Local Police) has carried out a visit to the address in order to confirm the facts.
If you are a foreign student, it is possible to open a current account at any bank or post office. In order to open a current account in Italy, the following documents are required:
- Tax identification Number (Codice Fiscale)
- Valid Passport or equivalent document
- Residence Permit (this document is not needed for citizens of E.U., Iceland, Norway, Liechtenstein and Switzerland)
Securing accommodation is one of the most important aspects of your time in Milan.
We kindly ask you to consider your accommodation here in Milan several weeks prior to your arrival at MFI. Non-EU students should be aware that proof of accommodation may be necessary in order to complete an application for a student visa.
Prices for a private room in a shared apartment range from € 400.00 to € 500.00 per month. Please note you will also be required to pay a deposit of one to three months’ rent when you sign the contract. Always ask for a signed receipt of payment.
Milan Fashion Institute collaborates with Spotahome, for more information contact: email@example.com
Spotahome.com is an online accommodation platform for students and professionals who want to book mid to long-term accommodation.
Choose the easiest way to find an accommodation: each apartment advertised on our website is personally visited by a professional photographer who takes photos, an HD video and designs a floor plan of the property. We offer tenants accurate property descriptions and photos, allowing them to make an informed decision before even arriving to their new home.
Spotahome means trustworthiness and security: all of our properties are personally checked by our staff, taking video tours of properties, neighborhoods, and more to find rooms, apartments and houses to rent.
Spotahome.com: the easiest way to find an accommodation!
Web site: www.spotahome.com
The Masters of the Milano Fashion Institute are addressed to Junior profiles, mainly aged between 23 and 29 years, both Italians and foreigners with a good knowledge of Italian language.
Work experience within the industry is not a mandatory requirement, even if it will be considered positively during the selection process.
The multidisciplinary background of the students plays and promotes the learning processes of the typical business environments.
* All the data are referred to the Master in Fashion Direction 2019
VALERIA DUGGENTO, Alumna 2015
WW Merchandise Planning, GUCCI
Thanks to the Master in Brand & Retail Management I was able to understand the logics underlying the fashion industry, to integrate the knowledge acquired during my degree course in economics and management and apply them specifically to fashion.
The study of disciplines that analyze the various areas ranging from design to management, without forgetting to mention the more financial and sociological arguments, allowed me to fill the gaps on the most creative part and to have a comprehensive overview to address the current job market.
The numerous contacts with companies allowed me to easily find an internship in order to insert myself into the working world. I have chosen the area of planning and production management: this area needs a continuous collaboration with various departments to coordinate activities.
I currently work in the WW merchandise planning office at Gucci; previously I worked at La Rinascente and Deborah Group.
The Master was an experience that gave me the opportunity to enrich and grow both personally and professionally thanks to the structure of the courses, to colleagues of different nationalities and teachers who have a great teaching and work experience.
CORINNE BIASIZZO, Alumna 2016
Marketing & Communication Assistant, MONCLER
Milano Fashion Institute has contributed to my personal training giving me the opportunity to stay in an international environment and learning how to relate with people from all over the world.
I understand how this international context is essential in order to learn how to relate with people with different thoughts and cultures, in fact the teaching method is very practical and focused on what we will find into the working world.
This method allowed me to get prepared for the new and complex environment of the world of fashion: thanks to the valuable advices of the teachers, stress and difficulties are faced with a mature and correct approach.
Moreover, I was lucky to start my internship very soon, before the end of the lectures’ period: my role is to follow the Marketing and Communication Director, coordinate the various departments (Press, Events, Digital, Corporate Image) and collaborate in various projects of different areas.
At the beginning was six-months internship, subsequently they have interrupted the internship in order to hire me. Now my role is more defined and with more responsibilities that allow me to learn and grow both professionally and personally especially because I am still at the beginning of my career.
COSTANZA FASINO, Alumna 2016
Marketing Assistant, DOLCE & GABBANA
During the past year I learned a lot at MFI: despites having a background not too much related to the fashion world, through the Masters in Brand & Retail Management I had the opportunity to increase my knowledge in the field thanks to the industry experts who have formed me and prepared to work.
Owe to their passion and their commitment, the success I have had during the various job interviews and especially with the decisive interview that made me get in touch with the real work.
Thanks to the concepts that I have learned during the Marketing lessons by Prof. Rinaldi, as well as those learned on a more conscious approach to the world of fashion during the Copenhagen Fashion Summit, I had the opportunity to “open my mind” and give my contribution to the Company where I currently work as a Marketing Specialist. Without the Master in Brand & Retail Management none of this would certainly be possible.