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She is an accomplished professional with a diverse background in international communication and global marketing. She earned her bachelor’s degree in International Communication from the University of Palermo and later pursued a master in Global Marketing in Brussels, further enhancing her expertise in the field. With rich experience spanning 17 years in the marketing arena, she began her professional journey in the field of digital marketing and analytics at BMW Italy. She then continued as a Digital Project Manager in the communication agency landscape, initially working at Bitmama Reply and later at LBI – now part of Publicis. Here, she engaged in diverse projects, spanning the realms of fashion & luxury and consumer goods. During her 11-year tenure at Valentino, where she currently holds the role of Director of Media and Integrated Marketing, her expertise has expanded to encompass various areas within marketing in the Fashion and Luxury industry. This includes developing product marketing strategies, trade marketing and media planning. With a solid educational foundation and years of hands-on experience, her dedication to excellence and continuous learning fuels her ability to stay ahead of industry trends.