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Business Designer, since 1999 she specializes on material culture observation and project innovation. For over 20 years she has co-ordinated the International observatory of Consumption trends and the coolhunters network for Future Concept Lab, a research institute and consulting company that helps companies deal with market complexity, where she also carried out research for international clients and major brands, identifying the local and global opportunities for concept development of products, communication and retail strategies.
Lucia is currently adjunct professor of Trend Forecasting and Strategic Innovation in the School of Design in Milan Polytechnic and regularly lectures in Domus Academy, where since 2004 has been Master thesis mentor. In 2008 she conceived and developed the TrendsGymnasium project, an online training course for the application of trends.