This site uses analytics cookies to collect aggregate data and third-party cookies to improve the user experience.
Read the Complete Privacy Information

APPLY NOW

MASTER IN FASHION BRANDING & COMMUNICATION MANAGEMENT

APPLY NOW

The Master in Fashion Branding & Communication Management - MIFAM trains the next generation of brand strategists, equipping them with the tools to shape brand identity and communication across every channel — from traditional media to AI-driven platforms. In a landscape where technology, culture, and consumer behaviour are evolving at unprecedented speed, mastering brand communication is no longer optional: it is the defining competitive advantage.

Fashion and luxury brands are cultural institutions. Their value is not only built in ateliers or on runways — it is constructed through language, imagery, and narrative. Strategic branding and communication are the forces that transform a product into a myth and a label into a legacy.


MEET MIFAM

The Master in Fashion Branding & Communication Management has been developed in close partnership with Camera Nazionale della Moda Italiana, giving students direct access to the heart of the Italian fashion industry. This connection ensures a curriculum that is both academically rigorous and firmly grounded in professional reality — shaped by the people and organisations that define the global fashion agenda.

Students will develop a 360° skillset: from campaign strategy and PR to content creation, digital ecosystems, and emerging AI tools for brand storytelling.

They will learn to:

  • Work on real case studies from fashion and luxury brands
  • Learn how to build and manage brand identity across channels
  • Develop storytelling strategies tailored to digital and social media
  • Explore content creation, from visual direction to editorial planning
  • Understand how to translate heritage and brand DNA into contemporary
    narratives enhanced by AI-driven insights and personalization
  • Engage with emerging formats, including digital, phygital and Community-driven
    content experiences 
     

AFTER MIFAM

The Master trains professionals specialised in key areas of communication and brand management:

  • Style & Marketing: Junior Fashion Stylist,  Junior Fashion Editor, Junior Visual & Artistic Researcher,
    Junior Trend Analyst, Junior Cool Hunter, Junior Marketing Manager, Event Manager.
  • Communication:  Junior Communication Manager, Junior Social Media Manager, Junior Digital PR,
    Junior Digital Content Manager,  Junior PR Manager, Junior Press Office Manager.
  • Culture & Heritage: Junior Cultural Heritage Manager.

 

KEY FACTS

Certificate: 1st level University Master accredited through Università della Campania Luigi Vanvitelli as formal academic
qualifications in accordance with the standards set by the Italian Ministry of Education. 60 CFU/ ECTS

Duration of the Master: 1 year, 1500 hours 

Selection Process: from March 1st, 2026

Starting date of lectures: Jan 20, 2027

Internship: from Oct, 2027 

Location: on campus, Milan

The Master Course is taught in English

MASTER IN FASHION BRANDING & COMMUNICATION MANAGEMENT

DOWNLOAD THE BROCHURE - MIFAM

DOWNLOAD THE BROCHURE  - MIFAM

DIRECTOR OF THE MASTER'S COURSE - MIFAM

Director of the Master 2024/25 and 2026/27:

MARIA VITTORIA RONCHI, Accademia Manager at Valentino & Master’s Director at Milano Fashion Institute

Maria Vittoria Ronchi is an expert in training within the Fashion & Luxury industry, specializing in branding, product, and retail, with a strong focus on communication and customer experience. She holds a bachelor's degree in Philosophy from Università degli Studi di Milano Statale, with a major in aesthetics, arts, communication, and sociology, as well as a master’s degree from Milano Fashion Institute. Her career path has always been guided by a passion for communication, seamlessly blending her two main interests: people and product.

With over ten years of professional experience across more than five regions worldwide, Maria Vittoria has developed a unique perspective on the impact of communication. She has led public speaking events, designed customized learning programs, and delivered training sessions for companies and professionals. Her work focuses on defining and implementing the client experience strategy, aligning it with the brand’s retail excellence philosophy, while fostering a corporate culture based on product knowledge and awareness.

The digitalization of learning processes is a core aspect of her professional approach, aimed at delivering a cutting-edge omnichannel communication strategy. Since 2017, she has been collaborating as a contract professor with Milano Fashion Institute.