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Passionate about branding and communication, especially in the fashion and luxury sector, she began her career as a WW PR assistant for Costume National. After gaining extensive experience at Armando Testa as a copywriter for international brands such as: Giorgio Armani, Ferretti Group, Pomellato, Golden Lady, Esselunga and Amaro Montenegro, she transitioned into the world of events and strategic consulting. Here, she spearheaded the creative direction of significant projects for Angelini Industries, Bauli, Bolton Group, Coca-Cola, Lavazza, LG, McArthurGlen Group, Reale Group, Universal, Stellantis, and many more. Since 2019, she has also worked as a voice actress for podcasts and advertising, in addition to writing for "Le Guide di Repubblica".