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Short Course in Fashion Styling Management (SCFS)
Lecturer: to be confirmed
The course in Fashion Styling Management (SCFS) offers intensive training in styling as a complete creative process: from concept research to the construction of the final image, through look development and visual storytelling. A practical, portfolio-oriented programme designed for those who want to translate inspiration into a coherent aesthetic language across styling, context and brand identity.
Held in both Italian and English, the course is open to university students, young professionals, and anyone looking to build operational skills in fashion styling and gain an understanding of the typical workflows of editorial, campaign and showroom styling within the fashion industry.
Short Course in Fashion Styling Management (SCFS)
Key Facts
Duration: 5 days — 6 hours per day (30 hours total)
Start date: On Request
Location: Milano Fashion Institute Campus, Via G. Durando 38, Milan
Language: Italian and English
Fee: €1,500 + VAT
Programme
Day 1 — Styling Fundamentals & Visual Language Understanding what styling is and how it creates meaning Fashion styling: roles and areas of application (editorial, campaign, runway, celebrity). Analysis of visual language in contemporary fashion. Case studies from editorials and Milan Fashion Week runway shows. Workshop: first analysis and selection of visual references.
Day 2 — Research, Moodboard & Concept Development Building the visual idea How to build an effective moodboard. Trend analysis and stylistic research. Editorial concept development: theme and visual narrative. Brand reference analysis. Workshop: final moodboard construction.
Day 3 — Technical Styling & Look Construction Translating the concept into real looks Styling principles: silhouette, volume and layering. Styling for editorial, runway and campaign. Outfit construction and combinations. Accessories, details and visual consistency. Workshop: full look development.
Day 4 — Shooting & Art Direction Bringing the concept to production — on set Introduction to the creative direction of a shoot. On-set styling: dynamics and adjustments. Posing, storytelling and working with the photographer. Editorial shoot simulation and material review.
Day 5 — Editing, Selection & Presentation Finalising the project Project editing: image selection and narrative sequence. Construction of the final editorial or concept book presentation. Structured feedback and final project presentation.