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I ACCEPT

MASTER IN FASHION DIRECTION:
BRAND & PRODUCT MANAGEMENT

13th EDITION
The Master in Fashion Direction: Brand & Product Management  is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.

The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students.

Key facts
Director: Prof. Alba Cappellieri
Master Tutor: Prof. Livia Tenuta
Start of registration: 24 January 2020
End of registration: 30 November 2020
Orientation day: 22 January 2021
Lectures’ start: 25 January 2021
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2021

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").
 

STRUCTURE

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Innovative multidisciplinary activities distinguish our Masters, thanks to teachers from the 3 most important Milanese universities and experts in the sector. These activities are divided into Introductory Courses, Pillars, Specializing Courses, Company Visits & Study Tours.
 

COURSE DESCRIPTION

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The theoretical training in the classroom alternates wisely with practical activities and in the field, leading to the achievement of a fundamental objective: the acquisition of specific methods and techniques to face the world of work.

CALENDAR

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Our Calendar is available in this section, inclusive of all the details necessary to understand the expected teaching commitment.

CAREER DEVELOPMENT

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The important Empowerment activity aims to train professionals in the sector ready to enter the world of work in the best way. Milano Fashion Institute, with its targeted courses, makes possible and concrete the personal and professional growth.

INTERNSHIP

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Thanks to the great network of Companies, consolidated over the time, Milano Fashion Institute offers its students numerous opportunities for professional internships, offering them the best Placement service.

THE PROFESSIONAL FIGURES

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Transversality and multidisciplinarity are the keywords for the Professional Figures formed by our Masters, declinable according to the chosen specialization. Lifestyle, Product, Communication, Business or Sustainability?

JOB MARKET

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The "hybrid" nature of the figures formed by Milan Fashion Institute Masters is an added value. At the end of the training course, you also acquire the fundamental ability to be "intermediaries" between the various professional figures that compose the company organization chart.

INTERNATIONAL STUDENTS

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International classes and the importance of the interaction between the various nationalities and cultures, for a better ability to manage the professional processes of the future.

ACCOMODATION

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Thanks to our proposals, finding the ideal accommodation is easier!

CLASS PROFILE

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The national and international Junior profiles that compose our Masters come from many different countries. This favors the learning process and leads to the development of the skills necessary to enter the world of work.

ALUMNI
MARIA VITTORIARONCHI
MARIA VITTORIA RONCHI
Product Training Specialist, VALENTINO
Alumna 2015

MFI gave me the right tools for entering into the corporate world, thanks to a deep knowledge of the Italian fashion system and the fashion product.  It also allowed me to test my creativity applied to projects related to the branding and image.
I was very happy of my internship experience because now it became a job: Product Training Specialist at Valentino S.p.A. This job allows me to be always in contact with the product and all the collections of the brand, know and interact with all departments of the company, to travel and to share my passion for fashion.
Thanks to MFI I came into contact with this historic luxury company, an international fashion leader.
 

FLAVIACALISTI
FLAVIA CALISTI
Accessories Product Assistant, JIL SANDER
Alumna 2016

My experience at the MFI absolutely has helped the growth of my professional role. I could deepen known topics such as: Brand Management, Licensing, Fashion Marketing, Brand Communication, Brand Design, Merchandising & Pricing that I haven’t studied during my undergraduate.
I think it is important to have an overview of the fashion system: from the collection structure and product development up to the brand communication and product itself. In fact, to acquire the global knowledge of the dynamics and processes within a fashion company makes easier the dialogue between the various departments.
My work experience was definitely the perfect end of my MFI course. I was lucky to find a challenging environment, where I was able to apply the knowledge gained during the months of lessons and acquire other competences.
Generally speaking,  I am very satisfied about my MFI Master Program.
 

MARTACOMPTE GUIX
MARTA COMPTE GUIX
Product Manager distribution department, BERSHKA, INDITEX GROUP
Alumna 2016

Studying the master in MFI, gave me the opportunity to discover fashion by living in Milan, one of the fashion capitals of the world. There, I attended to meetings, conferences, workshops and other events, of which I could participate and be involved in.
Also, in MFI, I have been surrounded by professors, professionals of the fashion industry, colleagues and friends from different countries and backgrunds but with the same passion: fashion.  So, there was an international environment from which I grow professionally but especially, from a personal point of view.
I am currently working in Bershka, INDITEX, in the Product Distribution Department. I am in charge of doing the Distribution of the Denim collection to all the Bershka stores.
In Bershka, I fulfilled my professional dream: to get a job in a fashion company and work in a creative and international environment. I am working hard and loving my job, and I am trying to learn and improve every day.