EXECUTIVE COURSE IN FASHION RETAIL AND OPERATION MANAGEMENT

 

Executive Course in Fashion, Retail and Operation Management (ECOR)

 

Director: to be confirmed

Duration: 66 hours — 6 weekends (Fridays and Saturdays), September to December 2026

Location: Hybrid — Milano Fashion Institute Campus, Via G. Durando 38, Milan / Live Streaming

Teaching mode: 100% in-person, with optional remote participation upon request.

The course requires in-person attendance at all teaching activities. Remote participation is also available upon request. In case of remote participation, attendance and exam tests will be verified for each session in order to meet the requirements for the Certificate.

Language: Italian and English

Fee: €4,000 + VAT (early bird €3,500 until 12 July)

Open for registration: now

Registration deadline: 22 September 2026

Participants recommended by member companies of the National Chamber of Italian Fashion are eligible for a preferential rate. Consult the list of associated companies.

 

Schedule

The course begins in September 2026. The detailed calendar is currently being finalised — further information coming soon.

 

Who Is This For

Professionals working — or looking to advance — in management roles within fashion companies, across brand management, buying, merchandising, retail and e-commerce. The course is structured in 4 modules, each of which can also be attended individually.

 

Learning Objectives

Understand the current landscape and ongoing evolution of the fashion system

Develop brand management and strategic product management skills

Acquire analytical tools for merchandising, buying and assortment planning

Manage retail channel performance in an omnichannel context

Build expertise in e-commerce, digital strategy and CRM

Apply an operational, data-driven approach to the key functions of fashion management

 

Course Modules

Module 1 — Strategic Fashion Brand Management The current landscape and latest evolutions of the fashion industry. Fashion management economics. Strategic analysis and brand assets. From brand to collection: commercial structure, business development, production chain and communication.

Module 2 — Strategic Fashion Merchandising & Buying Core economics for merchandisers and buyers. Trend analysis and product management. Product and visual merchandising. Interaction between merchandising, design and buying. The buying process and business game: virtual on-the-job training.

Module 3 — Retail Management and Omnichannel Strategy The role of the retail manager and store management. Store and retail network P&L. Visual merchandising in retail. Omnichannel customer experience. Trade marketing plan, ROI calculation and CRM management.

Module 4 — E-Commerce & Digital Strategy From physical store to online store: the e-commerce process and operational chain. E-commerce management and digital marketing. Web marketing, community management, social and mobile marketing. Social media advertising and emerging e-commerce trends.

 

Final Project

Participants will develop an individual or group project focused on the strategic and operational management of a brand or distribution channel in the fashion sector, producing a concrete output directly applicable to their professional context.

 

Project Objectives

• Apply acquired knowledge to a practical industry case
• Develop an integrated vision of brand, product, retail and digital channels
• Translate analysis into operational recommendations for a brand or company in the sector

 

Project Structure

Brand and competitive context analysis

Brand, product and distribution strategy definition

Retail and omnichannel plan

Digital and e-commerce strategy

Final presentation

Evaluation Criteria

Depth and accuracy of the brand and context analysis

Quality of strategic and operational decisions

Consistency between brand, retail and digital channel strategy

Ability to use and interpret data

Clarity and professionalism of the final presentation