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The Executive Course in AI Tools & Innovation for the Fashion Industry (ECOT) is an advanced programme for professionals who want to build genuine hands-on fluency with AI tools, understand what is actually happening in their organisations, and develop the knowledge and confidence to lead their teams through this transformation.
AI is already inside fashion companies. In the tools people use, the data being collected, the decisions being made. The question is no longer whether to engage with it. The question is whether you are leading it or reacting to it.
The course is held in English and Italian.
Executive Course in AI Tools & Innovation for the Fashion Industry (ECOT)
Key Facts
Director: Maria Matloub, Ggutt, Product Strategist
Duration: 66 hours — 6 weekends (Fridays and Saturdays), September to December 2026
Location: Hybrid — Milano Fashion Institute Campus, Via G. Durando 38, Milan / Live Streaming
Teaching mode: 100% in-person, with optional remote participation upon request. The course requires in-person attendance at all teaching activities. Remote participation is also available upon request. In case of remote participation, attendance and exam tests will be verified for each session in order to meet the requirements for the Certificate.
Language: Italian and English
Fee: €4,000 + VAT (early bird €3,500 until 12 July)
Open for registration: now
Registration deadline: 22 September 2026
Participants recommended by member companies of the National Chamber of Italian Fashion are eligible for a preferential rate. Consult the list of associated companies.
Schedule
Friday — 14:15–18:15 (4 hours) Saturday — 09:15–13:15 / 14:15–18:15 (8 hours)
25–26 September
16–17 October
23–24 October
6–7 November
20–21 November
11–12 December
Remote participation is available upon request. Attendance and exam tests will be verified for each session in order to meet the requirements for the Certificate.
Who Is This For
Professionals with a minimum of five years of experience in the fashion industry, across marketing, communications, retail, CRM, visual merchandising, product, digital, operations, and people and culture. From any size company, any segment of the industry. You need experience, curiosity, and a real role to bring to the room. You do not need a technical background.
Learning Objectives
Build hands-on fluency with leading AI tools applied to fashion
Understand how AI is being adopted across fashion organisations
Develop the ability to evaluate tools, use cases and vendor claims critically
Define what responsible AI looks like in your organisation
Acquire the language and confidence to lead AI conversations with your team and leadership
Translate AI knowledge into a concrete, actionable plan for your company
Main Topics
AI landscape and its current applications in the fashion industry
AI tools by department: marketing, communications, retail, CRM, product, digital, operations
Data, decisions and automation: what AI is actually doing in organisations
Responsible AI: guardrails, ethics and governance in a fashion context
Leading AI adoption: team dynamics, change management and communication
Building an AI strategy: assessment, priorities and implementation
Final Project
Participants will develop an individual project focused on AI adoption within their own organisation, building a concrete and actionable output.
Project Objectives
Apply AI knowledge to a real professional context
Assess the current state of AI in their organisation
Define a clear plan to act on AI opportunities in their role and team
Project Structure
Personal and organisational AI assessment
Identification of priority use cases
Tool evaluation and selection
Final presentation with implementation roadmap
Evaluation Criteria
Depth and accuracy of the organisational assessment
Relevance and feasibility of identified use cases
Quality of the tool evaluation and selection process
Clarity of the responsible AI framework
Actionability and clarity of the implementation plan
Professionalism of the final presentation