FASHION & LUXURY BUSINESS MANAGEMENT

Luxury is not a product category — it is a world. A world built on identity, desire, craftsmanship, and experience. Behind every great luxury brand lies a precise strategic vision: a deep understanding of its heritage, its customer, and its place in culture.

MEET MIFAL

This master's program is co-designed with Camera Nazionale della Moda Italiana to address the real challenges shaping the luxury sector today: from brand licensing and international expansion to digital transformation and the evolving luxury consumer.
MIFAL meet the specific needs of leading brands, equips students with the creative and strategic skills needed to build and enhance luxury brand identities. From understanding the business dynamics of the fashion and luxury sectors to mastering buying, merchandising, and digital marketing strategies, students are trained to confront future challenges, ensuring long-term success and relevance.

Students will learn to:

• Understand the business dynamics and strategic frameworks of the global fashion and luxury industry
• Build and manage luxury brand identity, heritage, and storytelling across markets and channels
• Develop licensing, retail, and international expansion strategies for fashion and luxury brands
• Master buying, merchandising, and product strategy within a luxury business context
• Leverage digital marketing and AI-driven tools to engage the evolving luxury consumer
• Work on real case studies and projects in partnership with leading fashion and luxury brands

In partnership with:

AFTER MIFAR

Graduates step into roles as:

• Junior Brand Manager : supports the definition and management of brand identity within the luxury market. 
• Merchandiser : manages product selection and planning based on market needs and brand positioning. 
• Buyer : selects collections and products with a strategic approach oriented towards the luxury client. 
• CRM Manager : develops and manages client relationships, building omnichannel loyalty strategies. 
• Digital Manager : coordinates the brand's digital presence, from online communication to e-commerce strategies. 
• Marketing Manager : plans and implements marketing strategies aligned with brand values and positioning. 
• Event Manager : conceives and manages exclusive events for the luxury sector.

KEY FACTS

Certificate: 1st level University Master accredited through Università della Campania Luigi Vanvitelli as formal academic qualifications in accordance with the standards set by the Italian Ministry of Education. 60 CFU/ ECTS

Duration of the Master: 1 year, 1500 hours 

Selection Process: from March 1st, 2026

Starting date of lectures: Jan 20, 2027

Internship: from Oct, 2027 

Location: on campus, Milan. 

The Master Course is taught in English