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Master in Lifestyle Management: Design, Wellness & Events
Director: Prof. Arturo Dell'Acqua Bellavitis
Next start: 21 October 2019

MASTER IN LIFESTYLE MANAGEMENT:
DESIGN, WELLNESS & EVENTS

The Master in Lifestyle Management: Design, Wellness & Events is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. From being junior brand manager, to product manager, merchandising manager, or event manager, the common denominator is to understand and manage the complexity of creative design processes, as well as projects aimed at designing services, intangibles, brand identities and powerful storytelling.

Traditional companies, from fashion to design, are radically re-thinking their business models, designing new strategies for targeting new customer segments, and addressing the needs of a new, demanding, unexpected customer base. That’s why brands are moving into lifestyle, from fashion, to design, wellness, experiences and event management too.

This requires a solid knowledge of an offer system typically designed around symbols, values, intangibles, know-how, blended with craftsmanship and the art of inspiration, starting from the excellence system of the Made in Italy, evolving into Lifestyle branding and the Italian Lifestyle.

When boundaries are erased, compelling challenges come to the front row of a new meta-industry. 

Merging traditional skills, designing and marketing brand experiences, the Master in Lifestyle Management represents the link between business management and design management.

From tailoring innovative "customer-centric" strategies, to envisioning Lifestyle Startups.


The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Deadlines
Start of registration: 29 March 2019
End of registration: 30 September 2019
Orientation day: 18 October 2019
Lectures’ start: 21 October 2019
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from May 2020

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry. 

The project draws on innovative teaching methods including the following activities: 

WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.

QUANTITATIVE TOOLS & PROJECTS TOOLS • 20 hours
Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign, Photoshop, Autocad and Rinho softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.

LIFESTYLE PILLARS • 140 hours
Didactical activities of introduction to the knowledge of the lifestyle, from its historical evolution and historical criticism, to  the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the different sectors which compose the lifestyle sistem, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises.
Each module has a final assessment exam, through a written test or a presentation of a project.

LIFESTYLE PROCESSES • 180 hours
Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master: the management of design processes, the brand management strategies and events. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.  

LIFESTYLE CURIOSITY • 20 hours
Company visits, meetings with the stakeholders, seminars to provide an overview on the historical and contemporary phenomenology of Made in Italy and Lifestyle, with important insights on the main Italian brands.

LIFESTYLE PRACTICES • 720 hours
Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, entrepreneurship & Start Up, empowerment & career management, company visits, curricular internship.

FIELD PROJECTS • 220 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.
 

EMPOWERMENT AND CAREER MANAGEMENT • 80 hours
The course aims to introduce students to the rules beyond internships in Italian companies. More specifically it aims to enhance student’s experience both in terms of orientation and first contact with the Italian labour market.
To this end, students will be supported in the analysis of their own competencies, writing CVs and motivation letters, understanding internships regulations and contracts, searching internship offers, preparing for an interview, and, finally, in choosing among different options. 

INTERNSHIP • 480 hours
Curricular activity  for the development of the skills acquired in class and for the preparation of students to their entry into the professional environment. Lasting a minimum of 3 months, it will take place in qualified partner companies.

Attendance:
Attendance of at least 80% of the lectures is mandatory. The teaching activity is full time, from Monday to Friday from 9.30 am to 4.15 pm.

Period: from October 2019 to September 2020
Lectures and field projects: from 21 October 2019 to 21 April 2020
Internship: from May to July 2020

Location:
Polifactory, Building B3, inside the Politecnico Campus – Bovisa. Via Candiani 72, 20158 Milan

THE STUDY CURRICULUM OF THE MASTER IN LIFESTYLE MANAGEMENT, ITS DIDACTIC CONTENT, AND THE TRAINED PROFESSIONAL PROFILES WILL BE AVAILABLE ONLINE SOON UNDER THIS SECTION.

Calendar

Career development

The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies. 

Field seminars
Students can supplement in-classroom activities with a programme of field seminars, involving visits to companies and important industry trade shows. The goal is twofold: to offer the opportunity to develop their knowledge about companies with different organisation systems and that work in various product categories, as well as the understanding of the timescales, product development models and marketing methods. These activities are optional and travel expenses are paid by students themselves. 

Empowerment and career management
Empowerment activities provide support to the process of personal and professional growth of the student. In particular, the course is aimed at developing interpersonal skills, the management capabilities of group dynamics, the ability to positive comparison with the various organizational and professional contexts. The module also includes a section devoted to career management, which has the goal of helping students in the selection processes through, for example, the preparation of CV and portfolio.
In particular, the course is composed of the following modules:

a. Introduction to the internships' regulations
Module dedicated to the knowledge of the Italian Labor law on internships, the statutory requirements for both host companies and interns, and the regulatory framework for granting the curricular nature of activity .

b. Introduction to the Job Market
The module aims to increase the knowledge of the professions of the fashion system, which are the best practices and job offers from fashion companies.

c. Orientation
Module dedicated to the support of the student and the addressing to the professionalism of the job market more in line with the professional aspirations, skills and knowledge possessed by the student.

d. Self Assessment & empowerment
Module dedicated to the enhancement of the student's profile and its ways of interaction with companies, through the conduct of workshops and dedicated support for the preparation of the resume and cover letter in order to better prepare the candidature.

e. Company links
Activities aimed at ensuring the student the required visibility of their professional profile to the companies in the sector, through a direct contact between Milan Fashion Institute and the most representative actors that compose the fashion industry, in order to promote interviews with companies.

f. Internship Mentoring
Activities aimed at mentoring and supporting the student during the internship experience through the composite evaluation of this experience, and the monitoring of the internship in progress.

 

The professional figures

In the tradition of Milano Fashion Institute the figures are therefore 'hybrid', multidisciplinary, able to put themselves in a proactive way as intermediaries' between purely creative profiles, the managerial profiles and, finally, communication profile. Therefore, different professional areas of interest are identified, representing the ideal connection between the creative ideation of the products and their integration in managerial processes at company level, brand and business units.

In particular, the following junior profiles are identified within the Design, Events and Beauty sectors:

  • Junior Brand Manager, for the management and planning of the characteristic brand processes of the design, wellness and lifestyle sectors.
  • Junior Marketing Manager, for the design and management of marketing processes and custome relationship management.
  • Junior Merchandiser, for the management and implementation of strategies and techniques for the construction of collections architectures, in the lifestyle, design, and wellness sectors.
  • Junior Product Manager, for the management of product development processes, from physical products to services, to experience, in line with the business development strategies.
  • Junior Licensing Manager, for the joint coordination, together with the product management team, of brand extension projects, both within licensee companies of different sectors (lifestyle, design, cosmetics), and within fashion companies that implement brand extensions strategies.
  • Art Director Assistant, for creative supervision of both experiential and product projects, starting from the definition of concepts, contents, visual and aesthetic-design aspects.
  • Trend Analyst, for the identification and understanding of contemporary, established and emerging trends, from marketing to trend forecasting as input for the definition of business development strategies.
  • Event Designer, for the creation, design and conceptual development of brand events and experiences, including retail, in the various sectors with high symbolic content and not only.
  • Event Manager, for the management of the project management processes and the coordination of the organization of events and trade shows, with responsibility for the technical, logistical, creative aspects, and related activities of brand building, marketing strategy and communication strategy.
  • Digital Content Manager, for the management and design of digital content and storytelling strategies, related to a product, an experience, a collection, or a brand, in coordination with the marketing team.

International Students

Milano Fashion Institute is committed to mentor international students, and in particular extra-E.U. citizens, in order to fully understand which is the procedure to follow for remaining in Italy and attending MFI Masters. The information provided below are alternatively for non E.U. citizens and for E.U. citizens.
 

Non E.U. citizens

Before the arrival in Italy
1. Student VISA
A visa is a permit issued to citizens of another country that is not part of the European Union, in order to enter the territory of the Italian Republic.
In order to attend a Milano Fashion Institute Master, perspective students that are not E.U. citizens must have the student VISA. This visa is specifically dedicated to students who will attend a course and remain in Italy for more than 90 days.
The student visa must be requested at the Italian Embassy or at the Italian Consulate in your home country of origin, or in the country in which the student permanently resides, before the departure to Italy.
To find out which are the documents required to apply for a visa and find the closest place to you to request it, you can click the following link: http://vistoperitalia.esteri.it/home/en


2. MFI Enrollment Certificate
During the process of requesting the visa, students are required to present their enrollment certificate to the local Italian Embassy or Consulate.
Milano Fashion Institute provide the enrollment certificate to the eligible perspective students by 5 working days.

After the arrival in Italy
3. Residence Permit (permesso di soggiorno)
The Italian law on immigration provides that extra-EU citizens, planning to stay in Italy for more than 3 months, have to apply for the residence permit within 8 days from their arrival in Italy.
Extra E.U. citizens have to submit the residence permit application at any post office where there is a Sportello Amico counter available. In order to do that students can obtain the kit directly at the post office and follow the instructions. They are requested also to present the following documents: passport, MFI enrollment certificate, photocopy of the receipt of the Health insurance, a € 16,00 duty stamp (you can buy it at the Tobacconist’s, i.e. Tabacchi shop). However, Milano Fashion Institute recommends to carefully read and comply with the instructions available in the kit.
The cost of this application that must be paid to the post office is 30,00 €. From the post office you will be given an appointment (day and time) for going to the Questura Immigration Office in order to be fingerprinted. On this appointment you will be required to bring 4 identical passport photos and the original documents, whose copies were enclosed in the application kit, including any document that could be missing in your application.

4. Tax identification code (i.e. Codice fiscale)
Once the student has arrived in Italy, it is necessary to obtain the codice fiscale, that is a unique tax identification code used in all the interactions with government agencies and public administration in Italy, as well as for other purposes (such as opening a bank account, signing a contract for renting an apartment or a room, signing a mobile phone contract, etc).
Application is easy and must be made at the local office of the Agenzie delle Entrate by showing a valid passport or stay permit.

The Agenzia delle Entrate offices available in Milan, and to which students can refer to, are at the following locations:
Via dei Missaglia, 97. Tel: 02.893075;
E-mail: dp.imilano.utmilano5@agenziaentrate.it
Via Abetone, 10. Tel: 02.540011 or 02.54100729;
E-mail: dp.imilano.utmilano4@agenziaentrate.it
Via della Moscova, 2. Tel: 02.636791;
E-mail: dp.imilano.utmilano1@agenziaentrate.it
Via Ugo Bassi, 4°. Tel: 02.697161;
E-mail: dp.iimilano.utmilano2@agenziaentrate.it
Via Leonardo Bistolfi, 5. Tel: 02.210491;
E-mail: dp.iimilano.utmilano3@agenziaentrate.it
Piazzale Carlo Stuparich, 2. Tel: 02.330251;
E-mail: dp.iimilano.utmilano6@agenziaentrate.it

E.U. citizens, along with Norway, Switzerland, Liechtenstein and Iceland

European Union’s citizens, along with citizens from Norway, Switzerland, Liechtenstein and Iceland, who will remain in Italy for more than 90 months are mandatory required to register at the Ufficio Anagrafe (Registry Office) of the municipality in the city of Milan.
In order to be registered to the Ufficio Anagrafe the following documents are required:
- Passport or equivalent document
- Italian Tax Identification Code (Codice fiscale)
- The apartment rent contract or a declaration from the owner of the apartment, where the student is staying, stating that the student is a guest

The registration is completed after the Polizia Municipale (Local Police) has carried out a visit to the address in order to confirm the facts. 
 

Additional useful information

If you are a foreign student, it is possible to open a current account at any bank or post office. In order to open a current account in Italy, the following documents are required:
- Tax identification Number (Codice Fiscale)
- Valid Passport or equivalent document
- Residence Permit (this document is not needed for citizens of E.U., Iceland, Norway, Liechtenstein and Switzerland)

Accomodation

Securing accommodation is one of the most important aspects of your time in Milan.
We kindly ask you to consider your accommodation here in Milan several weeks prior to your arrival at MFI. Non-EU students should be aware that proof of accommodation may be necessary in order to complete an application for a student visa.

Prices for a private room in a shared apartment range from € 400.00 to € 500.00 per month. Please note you will also be required to pay a deposit of one to three months’ rent when you sign the contract. Always ask for a signed receipt of payment.

Milan Fashion Institute collaborates with Spotahome, for more information contact: info@milanofashioninstitute.it

Spotahome.com is an online accommodation platform for students and professionals who want to book mid to long-term accommodation.

Choose the easiest way to find an accommodation: each apartment advertised on our website is personally visited by a professional photographer who takes photos, an HD video and designs a floor plan of the property.  We offer tenants accurate property descriptions and photos, allowing them to make an informed decision before even arriving to their new home.

Spotahome means trustworthiness and security: all of our properties are personally checked by our staff, taking video tours of properties, neighborhoods, and more to find rooms, apartments and houses to rent.

Spotahome.com: the easiest way to find an accommodation!

Mail: hello@spotahome.com
Web site: www.spotahome.com

Class profile

The Masters of the Milano Fashion Institute are addressed to Junior profiles, mainly aged between 23 and 29 years, both Italians and foreigners with a good knowledge of Italian language.

Work experience within the industry is not a mandatory requirement, even if it will be considered positively during the selection process.

The multidisciplinary background of the students plays and promotes the learning processes of the typical business environments.

* All the data are referred to the Master in Fashion Direction 2019

Milano Fashion Institute tel. +39.02.3031.6640 fax. +39.02.58362530 - P.Iva 06122860965 - Designed by 7276 & 4Sigma