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I ACCEPT

MASTER IN FASHION DIRECTION:
BRAND & BUSINESS MANAGEMENT

FROM BUYING TO DIGITAL FASHION MARKETING
12th EDITION

Fashion Buyer. Marketing Manager. Omnichannel Strategist.
Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury.
First step: studying the business models, their evolution, and their business strategies in the industry.
Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management.
Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration.
Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies.

The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Key facts
Director: Prof. Francesca Romana Rinaldi
Director Assistants: Dr. Liuba Napoli, Dr. Lucia Paladino
Start of registration: 24 January 2020
End of registration: 30 November 2020
Orientation day: 22 January 2021
Lectures’ start: 25 January 2021
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2021

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

STRUCTURE
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Innovative multidisciplinary activities distinguish our Masters, thanks to teachers from the 3 most important Milanese universities and experts in the sector. These activities are divided into Introductory Courses, Pillars, Specializing Courses, Company Visits & Study Tours.

COURSE DESCRIPTION
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The theoretical training in the classroom alternates wisely with practical activities and in the field, leading to the achievement of a fundamental objective: the acquisition of specific methods and techniques to face the world of work.

CALENDAR
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Our Calendar is available in this section, inclusive of all the details necessary to understand the expected teaching commitment.

CAREER DEVELOPMENT
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The important Empowerment activity aims to train professionals in the sector ready to enter the world of work in the best way. Milano Fashion Institute, with its targeted courses, makes possible and concrete the personal and professional growth.

INTERNSHIP
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Thanks to the great network of Companies, consolidated over the time, Milano Fashion Institute offers its students numerous opportunities for professional internships, offering them the best Placement service.
 

THE PROFESSIONAL FIGURES
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Transversality and multidisciplinarity are the keywords for the Professional Figures formed by our Masters, declinable according to the chosen specialization. Lifestyle, Product, Communication, Business or Sustainability?

JOB MARKET
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The "hybrid" nature of the figures formed by Milan Fashion Institute Masters is an added value. At the end of the training course, you also acquire the fundamental ability to be "intermediaries" between the various professional figures that compose the company organization chart.

INTERNATIONAL STUDENTS
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International classes and the importance of the interaction between the various nationalities and cultures, for a better ability to manage the professional processes of the future.
 

ACCOMODATION
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Thanks to our proposals, finding the ideal accommodation is easier!

CLASS PROFILE
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The national and international Junior profiles that compose our Masters come from many different countries. This favors the learning process and leads to the development of the skills necessary to enter the world of work.

ALUMNI
COSTANZAFASINO
COSTANZA FASINO
Marketing Assistant, DOLCE & GABBANA
Alumna 2016

During the past year I learned a lot at MFI: despites having a background not too much related to the fashion world, through the Masters in Brand & Retail Management I had the opportunity to increase my knowledge in the field thanks to the industry experts who have formed me and prepared to work.
Owe to their passion and their commitment, the success I have had during the various job interviews and especially with the decisive interview that made me get in touch with the real work.
Thanks to the concepts that I have learned during the Marketing lessons by Prof. Rinaldi, as well as those learned on a more conscious approach to the world of fashion during the Copenhagen Fashion Summit, I had the opportunity to “open my mind” and give my contribution to the Company where I currently work as a Marketing Specialist. Without the Master in Brand & Retail Management none of this would certainly be possible.
 

CORINNEBIASIZZO
CORINNE BIASIZZO
Marketing & Communication Assistant, MONCLER
Alumna 2016

Milano Fashion Institute has contributed to my personal training giving me the opportunity to stay in an international environment and learning how to relate with people from all over the world.
I understand how this international context is essential in order to learn how to relate with people with different thoughts and cultures, in fact the teaching method is very practical and focused on what we will find into the working world.
This method allowed me to get prepared for the new and complex environment of the world of fashion: thanks to the valuable advices of the teachers, stress and difficulties are faced with a mature and correct approach.
Moreover, I was lucky to start my internship very soon, before the end of the lectures’ period: my role is to follow the Marketing and Communication Director, coordinate the various departments (Press, Events, Digital, Corporate Image) and collaborate in various projects of different areas.
At the beginning was six-months internship, subsequently they have interrupted the internship in order to hire me. Now my role is more defined and with more responsibilities that allow me to learn and grow both professionally and personally especially because I am still at the beginning of my career.

 

VALERIADUGGENTO
VALERIA DUGGENTO
WW Merchandise Planning, GUCCI
Alumna 2015

Thanks to the Master in Brand & Retail Management I was able to understand the logics underlying the fashion industry, to integrate the knowledge acquired during my degree course in economics and management and apply them specifically to fashion.
The study of disciplines that analyze the various areas ranging from design to management, without forgetting to mention the more financial and sociological arguments, allowed me to fill the gaps on the most creative part and to have a comprehensive overview to address the current job market.
The numerous contacts with companies allowed me to easily find an internship in order to insert myself into the working world. I have chosen the area of planning and production management: this area needs a continuous collaboration with various departments to coordinate activities.
I currently work in the WW merchandise planning office at Gucci; previously I worked at La Rinascente and Deborah Group.
The Master was an experience that gave me the opportunity to enrich and grow both personally and professionally thanks to the structure of the courses, to colleagues of different nationalities and teachers who have a great teaching and work experience.