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Master in Fashion Direction: Brand & Communication Management
Director: Prof. Carla Lunghi
Master Tutor: Prof. Silvia Mazzucotelli
Next start: 21 January 2019

MASTER IN FASHION DIRECTION: BRAND & COMMUNICATION MANAGEMENT

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness  In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing.

As a matter of fact, companies are conceiving these roles as based on multidisciplinary competences and on the ability of interacting with various “cultural languages”, understanding the sophisticated different feelings, moods and approaches that different market’ segments and targets possess,with traditional and digital tools and channels,

Thus, the capability to translate this cultural D.N.A. and heritage into policy and managerial guidelines for the different processes involving brand positioning, advertising and marketing, communication and promotion is the next challenge that companies are facing.

Visual imagery, communication conception, digital management, layout design, events and press management are the founding pillars of this profession. Milan – the Italian capital city of communication – the ideal setting and a competitive edge for a comprehensive learning environment.


The Master Course is completely in English.
During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students.

Deadlines
Start of registration: 1 February 2018
End of registration: 30 November 2018
Orientation day: 18 January 2019
Lectures’ start: 21 January 2019

All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari").

The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry. 

The project draws on innovative teaching methods including the following activities: 

WARM UP • 40 hours
Educational activities aimed at providing an instrumental and basic training, through the learning of tools, techniques, methodologies and the use of specific software and applications,. These activities enable participants to fill the eventual gaps with reference to the background studies they carried out previously.

QUANTITATIVE TOOLS & PROJECTS TOOLS • 20 hours
Lessons aimed at acquiring quantitative and design tools, through the use of Excel, Indesign and Photoshop softwares too. These instruments will be preparatory to the understanding of the processes that characterizes fashion companies as well as contents of specialized courses, according to the specific Master. Educational activities include basic lessons and advanced training in relation to the background of the student.

FASHION PILLARS • 140 hours
Didactical activities of introduction to the knowledge of the fashion industry, from its historical evolution and historical criticism, to  the predominant organizational models, from the main products’ typologies and the instruments necessary to explore and know the fashion market, and finally up to the techniques of project management: carried out through theoretical lectures, seminars and exercises. Each module has a final assessment exam, through a written test or a presentation of a project
 

FASHION PROCESSES • 180 hours
Educational activities aimed to the formation of specific competences in managing key processes identified by the three functional and professional areas of the master. They are carried out through lectures and direct testimony from professionals and each module has a final assessment exam through a written test or the presentation of a project by the students.  

CURIOSITY • 30 hours
Hints about the cultural and social evolution of fashion, with in-depth and inter-disciplinary analysis over the most important Italian brands, the Italian fashion pipeline and with meetings with the most relevant professionals working in the industry.  
 

FASHION PRACTICES • 790 hours
Teaching activities aimed at the practical application of the skills previously learned, inside business environments and real case studies. They consist of: field project, empowerment & career management, company visits, curricular internship.

FIELD PROJECTS • 278 hours
Educational activities aimed at field testing the competences and skills learned during the previous courses, through team-projects that involve groups of students working on real case studies agreed with companies, performed in the classroom with the supervision of teachers and tutors and companies are strongly involved in the initial brief and final evaluation.
 

EMPOWERMENT AND CAREER MANAGEMENT • 32 hours
The course aims to introduce students to the rules beyond internships in Italian companies. More specifically it aims to enhance student’s experience both in terms of orientation and first contact with the Italian labour market.
To this end, students will be supported in the analysis of their own competencies, writing CVs and motivation letters, understanding internships regulations and contracts, searching internship offers, preparing for an interview, and, finally, in choosing among different options. 

INTERNSHIP • 480 hours
Curricular activity  for the development of the skills acquired in class and for the preparation of students to their entry into the professional environment. Lasting a minimum of 3 months, it will take place in qualified partner companies.
 

Attendance:
Attendance of at least 80% of the lectures is mandatory. The teaching activity is full time, from Monday to Friday from 9.30 am to 4.15 pm.

Period: from January to December 2019
Lectures and field projects: from 21 January to 20 July 2019
Internship: from September to December 2019

Location:
Polifactory, Building B3, inside the Politecnico Campus – Bovisa. Via Candiani 72, 20158 Milan

Course description

The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of fashion product development and marketing through the whole pipeline. The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.

The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.

Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.

Educational Contents


Warm up: to acquire a basic "vocabulary"
The unit includes 40 hours dedicated to creating in the participants, an homogeneity of knowledge that is necessary for the later stages of the learning process. Lessons help to students, according to their origins, to fill basic gaps in the knowledge of management, economics, quantitative methods, sociology and design. Given the different background education of the students, can decide to attend all of part of the lessons, in agreement with the Director of the Master.
This unit is composed of lectures and does not have a final exam.

Quantitative Tools & Project Tools: to acquire quantitative skills and design
The unit is divided of 20 hours.Lessons aimed at the acquisition of quantitative tools and design, through the use of the programs Excel, Indesign and Photoshop. These instruments will be preparatory to the understanding of the processes that characterize firms in the industry and the contents of specialized courses, according to the Master of reference. The educational activities includes basic lessons and advanced training in relation to the background of the individual student. There are exercises and tests written by students.

Fashion Pillars: to know the structure of the fashion industry and the working tools
The unit is composed of 130 hours dedicated to the knowledge of the structure of the fashion industry, the companies that characterize is and the different business models, strategies, product categories and materials. It also aims to transfer some technical and operational tools for planning and organizing activities, along with tools for investigating and processing qualitative and quantitative market data. 

Courses are:
Project Management

The Project Management for Fashion course aims to provide students with the basic methods of management of Activities and Processes (Planning, Timing, Objectives, Resources, Responsibility, Output, Cost / Benefits ratios) applicable to different types of project in the fashion industry (Brand and Product area, Retail and Commercial are, Research and Communication area). Contents on the methodologies and tools will be complemented with organizational contents (i.e.: characteristics of project managers, team motivation, project marketing) that allow a proper contextualization in the company context.

Italian Fashion System

The course Italian Fashion System aims to provide a preliminary view of the fashion industries (fashion industry, important people of the fashion industry, seasonal cycles) and typical strategies of the fashion companies ( product strategies, marketing, communication strategies) with reference to the relationships between the creative and managerial processes. Moreover, will be studied the most important fashion industries in relation to the different market positioning of their products: programmed models and hybrid models. In order to acquire the specific knowledge of the fashion industry, particular attention will be given to the teaching of the most important terms and vocabulary of the fashion industries. As a matter of facts, to proceed with the correct understanding of the fashion industries terms, it is absolutely necessary obtain the correct skills.

Fashion Business Models

The course has the aim to introduce a general picture on the different Business Models within the Fashion & Luxury industries, from a strategic perspective on Luxury Brands, Designer Brands, Industrial Brands and Retailers, to the management of the positioning in the fashion industry and the different approaches to the management of creativity, from the stylistic identity to the different product strategies. The course will focus on the levers companies can differently implement in terms of communication, image and retail identity.

Fashion History

From the Modernism which celebrates the art and fashion, to the Third Millennium, the course aims to provide an historical overview through the history of fashion. Specifically: the "Roaring Twenties"; Art Deco and the aesthetics of the machine; the emergence of women "couturiers": Madeleine Vionnet, Elsa Schiaparelli, Gabrielle "Coco" Chanel ; cinema and Hollywood fashion in 1930; 1950 and Existentialism; 1960: optimism, art "pop" and street fashion in London; 1970: the punk and the anti-fashion on the streets of London; 1980 and pluralism of fashion; 1990; postmodernism, and globalization in the Third Millennium.

Fashion Marketing & Brand Management

The Fashion Marketing & Brand Management course aims to introduce students the main fashion marketing techniques and to the framing of the process of formulating, implementing and monitoring the brand identity and brand positioning. This process identifies two different but related application areas: the first one has as its objective the knowledge of the framework and the guidelines from which to derive operational "brand sensitive" marketing processes; the second one has as its objective the direct management of brands as intangible strategic assets, which are connected to specific management processes. The course has been framed within three different but connected areas of application: the management and design of the brand as an immaterial asset; the framework and guidelines for the operational processes; the sociological perspective of branding.

Research Methods & Trends

The course aims to provide a broad view, on one hand, of the different methods and research tools useful to investigate fashion markets and consumers and, on the other hand, on the main contemporary trends influencing fashion and fashion-related industries. Project-research and trend research will be introduced; processes, tools and artifacts that characterize the research in fashion design: blue sky research, visual research, product research. Tools and stages of the research process: from brainstorming to the concept of the collection. Socio-cultural and scenery research through the cool hunting. Tools and stages of the investigation, from the brief to the final report. Main actors of the trend analysis: fashion companies, research agencies, freelancers. Marketing Research, both qualitative and quantitative: desk analysis and field analysis. The difference between using primary and secondary data. The difference between exploratory and confirmative marketing research. Subsequently an overview and explanation on the main trends, their diffusion processes, contents and forecasting, will be introduced, focusing both on fashion related and not-related industries.


Courses include lectures, exercise sessions and final exams.

Fashion Processes: to be able to manage the processes of communication
The unit is composed of 180 hours devoted to the main processes in order to enhance and promote the cultural identity of companies and brands, to implement and manage the new channels and formats of communication.

Courses are:
Brand Communication Strategies

The course will glance at fashion communication field and at the major job profiles involved. Nowadays fashion communication means knowing how to create and manage an integrated communication strategy, organize an ad campaign, deal with the media and relationships with those operating throughout the sector, organize events and fashion shows, and also implement a launch plan for a product, a designer or a brand. The course also offers an overview of marketing and communication planning for the fashion industry with an emphasis on the Italian brands. After an introduction about the analysis of marketing, brand management, distribution channels, communication and advertising strategies, it will focus on reaching target audiences using marketing communication channels on-line and off-line.

Fashion Images and Advertising

Through cultural and media studies theory, the course will introduce ways of reading, analyzing, and interpreting fashion images. Differences between editorial work and advertising will be explained, as well as how different segments of the fashion industry - from luxury to mass-market - have different needs in terms of media communication. Fashion films, advertisements, billboards, photos and other media will be thoroughly discussed. Upon completion of this course, students will learn to analyze and interpret the increasing visualisation of contemporary culture. Moreover they will develop specific visual and verbal skills for observing, analyzing, describing and critiquing visual imagery from a range of theoretical perspectives. Understanding how fashion is communicated via contemporary media will help student to develop excellent skills in terms of image production, necessary for a future career in fashion media and communication.

Press & PR

The course aims to provide course participants with essential competences to fit within the editorial staff of both traditional and new media platforms (magazines, broadcast news and internet) or within the working staff of press offices, PR agencies and corporate communication divisions. This course gives students practical experience in developing written communication tools used in public relations. Public relations writing styles and techniques are explored. In particular the course covers the tactics and approaches required for writing press releases, biographies, photo captions, editorials and posts. Media and message targeting to appropriate audiences are examined and evaluated through the preparation of a press kit. Upon completion of this course, students will develop the analytical and writing skills required for a PR career.

Event Management

The course deals with event management and more specifically it focuses on the basic skills and methodologies employed in developing, producing and managing successful events for the fashion industry. Analysing fashion shows, fashion weeks and trade fair will provide conceptual models and instruments to achieve communication goals through the application of advanced marketing techniques. Upon completion of this course, students will develop the essential skills and techniques to create and design professional fashion events. In particular students will learn how to merge the use of public relation strategies, fashion communication and event planning.

Social Media Management

The unit introduces the students into the use of social media tools for fashion communication processes. Students will be able to manage tools for building a social media strategy by monitoring, listening and analyzing online communication flows. At the end of the course, students will be familiar with the most updated and still developing knowledge about new and social media as innovative tools of communication and corporate strategies.

Digital Fashion

The unit is aimed at the design, both strategic and of the contents, of the most innovative web channels of communication and distribution, finalized to different relationships: business to business, business to consumer and consumer-to-consumer (social networks, e-commerce platforms, social shopping). It also provides knowledge and skills in the use of 2.0 and 3.0 web resources that allow to reorient the communication of fashion, traditionally operating in a top-down model, towards the use of bottom-up and peer to peer models. Particular emphasis is given to innovative tools to manage the online-offline integration.

Fashion Lab

The aim of the laboratory is to think over the complexities in the contemporary fashion industry such as:
- managing responsibility in the fashion processes;
- designing different communication output on line and off line;
- identifying the new consumer trends;
During the course the students will meet key industry experts, managers and opinion leaders.


Courses include lectures, exercise sessions and final exams.

Fashion practices: field testing the competences

Curiosity
The module will consist of a series of seminars in order to provide a broad vision of social and cultural evolution of fashion, with several important interdisciplinary studies on the major Italian brands. Particular attention will also be devoted to some significant contemporary phenomena such as the spread of global trends, the hybridization of styles, the emergence of new forms of production and sustainable consumption patterns, the success of new communication methods related to new media .


Field Projects:
These courses are based on the creation of two projects, each lasting five full-time weeks, and it is coordinated by a multidisciplinary team of teachers. Each module consists in the preparation of a project on a real case study provided by leading companies directly involved by the Faculty in the educational activity. From the project brief provided by the company, students’ teams will be set up in order to finalize a viable proposal that offers solutions to the objectives set by the company together with the teachers. The objective is to obtain projects that integrate brand strategy, product strategy, retail strategy and communication strategy, innovation and that is consistent with the reality of the company, simulating work processes as close as possible to the reality of professional contexts. The evaluation of this phase occurs at the end of the course, through the presentation of the projects. The projects will be discussed by a committee composed of professors of the module and assessed in the presence of representatives of the companies involved. Companies will have the early opportunity to select potential students for the internships that will take place in the final phase of the master.

Empowerment Career Management
The module is aimed at providing the necessary skills to deal with selection processes carried out by companies both in the context of internship, and placement in the job market. During the module, students will be put in contact with both Head Hunter specializing in the fashion field and design area, and with companies’ representatives in charge of the selection, coming from the most important and significant companies operating in the fashion industry, in order to understand the dynamics of the selection and to enhance their own professional profile.

Internship
The internship is one of the most significant experiences of the master; coordinated by the Director of the Master, consists in the trial, in a business context, of the skills learned during the courses. It is based on a training project collegially agreed by Milano Fashion Institute and by the host company.

Italian Language
The module is aimed at the introduction to the Italian language for international students. The didactical objective is the understanding of the most common ways of interaction and communication, both in everyday life and in the professional contest. The Students  will be divided into two parallel courses , after having attended a preliminary  assessment test, for evaluating the starting level of the knowledge of the language:

  • Basic Italian A2 level, aimed at understanding the Italian language in contexts of everyday life and for attending a job interview in Italian.
  • Intermediate Italian B1 level, designed to provide students with the skills needed to sustain a job interview in the Italian language and to introduce the basic vocabulary of the fashion industry for being able to work properly into an Italian job environment.
  • At the end of the courses, students will attend a  final exam.  After passing the exam, students will have the opportunity to get the internationally recognized PLIDA certificate (A2 for beginners, B1 for advanced), confirming competence in Italian as a foreign language in accordance with the six levels of the Common European Framework.

Calendar

Career development

The master course includes a full calendar of activities, besides lectures and laboratories activities, that represent an effective tool aimed to establish links between students and the job market, promoting the employment of professional trainees by leading companies. 

Field seminars
Students can supplement in-classroom activities with a programme of field seminars, involving visits to companies and important industry trade shows. The goal is twofold: to offer the opportunity to develop their knowledge about companies with different organisation systems and that work in various product categories, as well as the understanding of the timescales, product development models and marketing methods. These activities are optional and travel expenses are paid by students themselves. 

Empowerment and career management
Empowerment activities provide support to the process of personal and professional growth of the student. In particular, the course is aimed at developing interpersonal skills, the management capabilities of group dynamics, the ability to positive comparison with the various organizational and professional contexts. The module also includes a section devoted to career management, which has the goal of helping students in the selection processes through, for example, the preparation of CV and portfolio.
In particular, the course is composed of the following modules:

a. Introduction to the internships' regulations
Module dedicated to the knowledge of the Italian Labor law on internships, the statutory requirements for both host companies and interns, and the regulatory framework for granting the curricular nature of activity .

b. Introduction to the Job Market
The module aims to increase the knowledge of the professions of the fashion system, which are the best practices and job offers from fashion companies.

c. Orientation
d. Self Assessment & empowerment
Module dedicated to the enhancement of the student's profile and its ways of interaction with companies, through the conduct of workshops and dedicated support for the preparation of the resume and cover letter in order to better prepare the candidature.

e. Company links
Activities aimed at ensuring the student the required visibility of their professional profile to the companies in the sector, through a direct contact between Milan Fashion Institute and the most representative actors that compose the fashion industry, in order to promote interviews with companies.

f. Internship Mentoring
Activities aimed at mentoring and supporting the student during the internship experience through the composite evaluation of this experience, and the monitoring of the internship in progress.


 

Internship

Internships are one of the most salient experiences offered by the master course and are supported by a network of leading firms in the fashion sector, thanks also to the cooperation with the National Chamber for Italian Fashion and by a rich network of relationships established over the years by the three founding universities with the Italian and international fashion business system.

Internships last a minimum of 3 months, allowing students to apply the skills acquired during the course to real working situations, with guidance and advice provided by experts with extensive experience and a range of different professional backgrounds.

The internship module is activated by Milano Fashion Institute through a series of activities that constitute the activities of empowerment and career management: Introduction to the internships' regulations, Introduction to the Job Market, Orientation, Self Assessment & empowerment, Company links, Internship Mentoring.

Click here for details about the Module of Empowerment & Career Management.

Internships therefore represent unique placement opportunities for course students and an effective tool to help the companies involved select excellent people.
Milano Fashion Institute actively promotes the communication of internships’ offers through constant contact with the industry's leading companies. The search and finalization of internship must be carried out by the student. In order to find an internship, Milano Fashion Institute provides many opportunities and tools, through the programs of identification, reporting and collaboration with the most important companies in the sector, as well as the active signaling of students’ profiles.

Among the companies that collaborate with the Milan Fashion Institute: 
Arcoretail • Ballantyne • Bally • Benetton • Bottega Veneta • Braccialini • Brooks Brothers • Brioni • Brunello Cucinelli • Burberry • Calzedonia Group • Canclini Tessile • Chanel • Coin Excelsior • Condé Nast • Conbipel • Corneliani • CP Company • Diesel Group • Dolce & Gabbana • Dondup • Eurojersey • Ermenegildo Zegna • Etro • Fendi • Ferragamo • Fratelli Rossetti • Frau • Furla • Geox • Giorgio Armani • Gruppo C14 • Gucci Group • Hearst Magazine • Hugo Boss • Jil Sander • Lanvin • La Rinascente • Levi’s • Liu Jo • Logan • Loro Piana • Louis Vuitton • Luciano Padovan • Maliparmi • Mantero Seta • Marni • Max Mara Group • Miroglio Fashion Group • Moncler • Moreschi • Moschino • Neil Barrett • Neinver Italia • Penelope • Pomellato • Pinko • Ports1961 • Privalia • Ralph Lauren • Ratti • Reda • Roberto Cavalli • Slam • Staff International • Stella Mc Cartney • Stone Island • Swinger • Tod’s Group • Valentino Fashion Group • Versace • Vivienne Westwood • Yoox

The professional figures

The Master in Fashion Direction: Brand & Communication Management is aimed to train young professionals with advanced communication and digital skills (i.e. verbal and visual), a deep artistic and cultural knowledge, together with organizational and management skills.

The professional figures  are Junior professionals able to support in a qualified way the STYLE and MARKETING areas, as Fashion Stylist, Fashion Editor, Visual and Artistic Researcher, and Trend Analyst, Cool Hunter, Junior Marketing Manager, Event Manager; the COMMUNICATION area, as Communication Manager, Social Media Manager, Digital PR, Digital Content Manager, PR Manager, Press Office Manager; lastly, the CULTURES &HERITAGE area, as Cultural Heritage Manager, or Corporate Sustainability Manager.

Because this is an highly innovative area, the potential of the profile will be developed by a faculty of professors and leading practicing professionals, and through a selection process that favors participants coming from different background (mostly from degrees in communication, design, management), if demonstrating a significant interest to all the signs of social and cultural innovation and their possible translation into policy strategies and tools. A classroom of students from different backgrounds recreates the skills of typical cross-business teams and promotes the conditions for the development of abilities in terms of both innovation and creativity, together with project innovation in the field of communication.

Job market

Milano Fashion Institute’s Masters stem from a clear cultural aim of training new professional profiles able to understand the changes in the fashion industry and to trigger innovation in the organization of creative, managerial, commercial and communication process . The profiles formed in the three Masters are the result of years of research and training in the fashion industry by the three excellent Milanese universities, each oriented to different and crucial aspects: management, design and communication.

In particular, these professionals are a sort of "hybrid", with multi-disciplinary training, able to act proactively as "intermediaries" between the purely creative profiles (designers, art directors, architects, visual) and purely managerial profiles (marketing, commercial, production controller)and lastly communicative profiles (communication manager, social e new media manager, fashion editor, events manager). These wider competencies, that often in companies are acquired only after years of experience in various business areas, have been finalized in three areas considered strategic for the fashion business, especially in the current phase of revision and reorganization determined by conditions of crisis : 

_the management and planning of the creative processes and of collection development: from the coding and under standing of the values and stylistic codes of the brand, to the ability of declination of these codes within the various product categories and product lines; to the planning of collections through merchandising planning, selecting and managing suppliers, and finally the organization and management of the processes of trade marketing and communication (Master in Fashion Direction: Brand & Product Management) 

_the integrated management of creative and managerial processes related to distribution, in the different business models (brand designer or industrial groups integrated downstream in the direct retail; retail channels in partnership with brands and indipendent retailer, as franchising, shop in shop, corner, etc; retail chains, asdepartment stores, fast fashion retailers, mass retailers; small independent retailers, as individual shops or small local chains (Master in Fashion Direction: Brand & Business Management) 

_the management and design of research strategies, communication strategies and the enhancement of cultural company heritage: from the qualitative and quantitative analysis of the consumption to the identification and interpretation of trends; from the linguistic innovation in corporate communications and media channels to the governance of the new digital communication formats and channels; from the enhancement of the cultural, material and relational heritage, to the management and design of social responsibility programs (Master in Fashion Direction: Brand & Communication Management).

International Students

Milano Fashion Institute is committed to mentor international students, and in particular extra-E.U. citizens, in order to fully understand which is the procedure to follow for remaining in Italy and attending MFI Masters. The information provided below are alternatively for non E.U. citizens and for E.U. citizens.
 

Non E.U. citizens

Before the arrival in Italy
1. Student VISA
A visa is a permit issued to citizens of another country that is not part of the European Union, in order to enter the territory of the Italian Republic.
In order to attend a Milano Fashion Institute Master, perspective students that are not E.U. citizens must have the student VISA. This visa is specifically dedicated to students who will attend a course and remain in Italy for more than 90 days.
The student visa must be requested at the Italian Embassy or at the Italian Consulate in your home country of origin, or in the country in which the student permanently resides, before the departure to Italy.
To find out which are the documents required to apply for a visa and find the closest place to you to request it, you can click the following link: http://vistoperitalia.esteri.it/home/en


2. MFI Enrollment Certificate
During the process of requesting the visa, students are required to present their enrollment certificate to the local Italian Embassy or Consulate.
Milano Fashion Institute provide the enrollment certificate to the eligible perspective students by 5 working days.

After the arrival in Italy
3. Residence Permit (permesso di soggiorno)
The Italian law on immigration provides that extra-EU citizens, planning to stay in Italy for more than 3 months, have to apply for the residence permit within 8 days from their arrival in Italy.
Extra E.U. citizens have to submit the residence permit application at any post office where there is a Sportello Amico counter available. In order to do that students can obtain the kit directly at the post office and follow the instructions. They are requested also to present the following documents: passport, MFI enrollment certificate, photocopy of the receipt of the Health insurance, a € 16,00 duty stamp (you can buy it at the Tobacconist’s, i.e. Tabacchi shop). However, Milano Fashion Institute recommends to carefully read and comply with the instructions available in the kit.
The cost of this application that must be paid to the post office is 30,00 €. From the post office you will be given an appointment (day and time) for going to the Questura Immigration Office in order to be fingerprinted. On this appointment you will be required to bring 4 identical passport photos and the original documents, whose copies were enclosed in the application kit, including any document that could be missing in your application.

4. Tax identification code (i.e. Codice fiscale)
Once the student has arrived in Italy, it is necessary to obtain the codice fiscale, that is a unique tax identification code used in all the interactions with government agencies and public administration in Italy, as well as for other purposes (such as opening a bank account, signing a contract for renting an apartment or a room, signing a mobile phone contract, etc).
Application is easy and must be made at the local office of the Agenzie delle Entrate by showing a valid passport or stay permit.

The Agenzia delle Entrate offices available in Milan, and to which students can refer to, are at the following locations:
Via dei Missaglia, 97. Tel: 02.893075;
E-mail: dp.imilano.utmilano5@agenziaentrate.it
Via Abetone, 10. Tel: 02.540011 or 02.54100729;
E-mail: dp.imilano.utmilano4@agenziaentrate.it
Via della Moscova, 2. Tel: 02.636791;
E-mail: dp.imilano.utmilano1@agenziaentrate.it
Via Ugo Bassi, 4°. Tel: 02.697161;
E-mail: dp.iimilano.utmilano2@agenziaentrate.it
Via Leonardo Bistolfi, 5. Tel: 02.210491;
E-mail: dp.iimilano.utmilano3@agenziaentrate.it
Piazzale Carlo Stuparich, 2. Tel: 02.330251;
E-mail: dp.iimilano.utmilano6@agenziaentrate.it

E.U. citizens, along with Norway, Switzerland, Liechtenstein and Iceland

European Union’s citizens, along with citizens from Norway, Switzerland, Liechtenstein and Iceland, who will remain in Italy for more than 90 months are mandatory required to register at the Ufficio Anagrafe (Registry Office) of the municipality in the city of Milan.
In order to be registered to the Ufficio Anagrafe the following documents are required:
- Passport or equivalent document
- Italian Tax Identification Code (Codice fiscale)
- The apartment rent contract or a declaration from the owner of the apartment, where the student is staying, stating that the student is a guest

The registration is completed after the Polizia Municipale (Local Police) has carried out a visit to the address in order to confirm the facts. 
 

Additional useful information

If you are a foreign student, it is possible to open a current account at any bank or post office. In order to open a current account in Italy, the following documents are required:
- Tax identification Number (Codice Fiscale)
- Valid Passport or equivalent document
- Residence Permit (this document is not needed for citizens of E.U., Iceland, Norway, Liechtenstein and Switzerland)

Accomodation

Securing accommodation is one of the most important aspects of your time in Milan.
We kindly ask you to consider your accommodation here in Milan several weeks prior to your arrival at MFI. Non-EU students should be aware that proof of accommodation may be necessary in order to complete an application for a student visa.

Prices for a private room in a shared apartment range from € 400.00 to € 500.00 per month. Please note you will also be required to pay a deposit of one to three months’ rent when you sign the contract. Always ask for a signed receipt of payment.

Milan Fashion Institute collaborates with Spotahome, for more information contact: info@milanofashioninstitute.it

Spotahome.com is an online accommodation platform for students and professionals who want to book mid to long-term accommodation.

Choose the easiest way to find an accommodation: each apartment advertised on our website is personally visited by a professional photographer who takes photos, an HD video and designs a floor plan of the property.  We offer tenants accurate property descriptions and photos, allowing them to make an informed decision before even arriving to their new home.

Spotahome means trustworthiness and security: all of our properties are personally checked by our staff, taking video tours of properties, neighborhoods, and more to find rooms, apartments and houses to rent.

Spotahome.com: the easiest way to find an accommodation!

Mail: hello@spotahome.com
Web site: www.spotahome.com

Class profile

The Masters of the Milano Fashion Institute are addressed to Junior profiles, mainly aged between 23 and 29 years, both Italians and foreigners with a good knowledge of Italian language.

Work experience within the industry is not a mandatory requirement, even if it will be considered positively during the selection process.

The multidisciplinary background of the students plays and promotes the learning processes of the typical business environments.

* All the data are referred to the Master in Fashion Direction 2018

Alumni

LUDOVICA TOFANELLI, Alumna 2015
FASHION EDITOR, CLASS EDITORI

Starting from what has always been a personal interest, cultivated for years, I arrived at Milano Fashion Institute with the intention of looking at the world of fashion from a new point of view, to know and understand its mechanisms and specificity: to develop in-depth knowledge of one sector as only fashion can be, where business and creativity come together and interact towards a common goal.
And so it was. The six-months spent in the classroom have allowed me to become familiar with a 360° knowledge in fashion, in particular with the communication segment in which I specialized in taking care of team and individual projects, always functional to learn new and useful methods for the future, comparing them with stimulating colleagues and learning as much as I could from a rich faculty both personally and professionally. This Experience allowed me to get what I needed: those tools that could give me an extra key to consciously face the working world.
After six months in-class lectures, is the Internship’s time. My goal was always being to write and communicate fashion: from the beginning of the Master I tried to realize my dream. I then found my way starting the internship within the publishing house Class Editori with MFFashion newspaper, where I currently work after completing the internship.
A true experience across the board, that every day brings me to live the live fashion, constantly stimulating and fueling the passion that has moved me from the beginning.

 

ALEXIA BATTISTELLA, Alumna 2016
PR & Marketing Assistant, STELLA Mc CARTNEY

From a personal point of view, I would like to underline how this master at MFI has represented a wonderful experience both to improve yourself like a future worker both to improve yourself like a person. I met people from all around the world with different culture, language, background and this is definitely one of the most beautiful part of this experience. I met not just people but real and sincere friends. I am sure that some of them will always be part of my life.
During the last part of the Master you can experience in concrete what you studied in class and this is definitely the most interesting part. Personally I was so lucky because I started as an intern at Stella McCartney Press Office.
Honestly I've learned so much even if sometimes it was hard to manage everything: working in team, working under pressure and taking high responsibilities even if I was just an intern. A perfect starting point in the fashion world.

 

VIVIANA SOFIA DUQUE, Alumna 2016
Press & Pr Assistant, SERGIO ROSSI

Getting to know people from all over the world and working with them towards a common goal, was definitely the best part of MFI’S master. I think that sharing and brain storming with people that you’ve just met and that have different backgrounds not only cultural but professional is a challenge. Definitely is the most difficult part, but was also the one that taught me the most.
About the internship experience, it was very different from what I expected, I had the opportunity and if I may say the privilege to make part of the PR office at Sergio Rossi, an Italian Company that produces first quality handmade shoes. It was a full immersion experience right from the beginning. I am working with 5 fantastic tutors that had taught me a lot and help me anytime with any question I have. Team work here flows with lots of harmony thanks to a great organization. So far so good, right now I am really looking forward to Milan’s fashion week and every experience that comes with it!
 

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