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MASTER IN
FASHION DIRECTION:
BRAND & COMMUNICATION MANAGEMENT

IN THE WORLD OF FASHION, IMAGE IS CRUCIAL
13th EDITION


It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can make the fortune - or the ruin - of even the biggest fashion houses. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex - and most rewarding - jobs one can do in the world of Fashion and Luxury.

The Master in Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media.

A figure that - today more than ever - is among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. The DNA of brands, the 'myth-making' strategies, and the cultural heritage of brands are translated into new languages and cultures: from digital to phygital fashion.

That's why fashion brands are looking for a new generation of communication professionals: capable of managing digital change. That's exactly what you will learn to do in this master's course. 

The Master Course is completely in English
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
 

Key facts
Location: BY PRESENCE on campus, Milan. It's possible to attend the Master by distance too.

Master Director: Dr. Maria Vittoria Ronchi
Welcome day: January 17, 2025
Orientation week: January 20-24, 2025
Ceremony and lectures’ start: January 27, 2025
Lectures' end: October 17, 2025
Internship: starting from October 2025
Master: 1st level University Master, 60 ECTS
Duration of the Master: 1 year, 1200 hours


 

WHAT YOU’LL LEARN

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Each master's degree teaches you to do different things. Here are the main skills you will acquire with this degree.

AFTER THE MASTER'S DEGREE: WORKING IN FASHION

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What will you do after MFI? Discover the most common roles held by graduates of this master's program.

THE CANDIDATES

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Is it the right master for you? And you, are you the right candidate for it? Find out here through a sketch of the ideal candidate.

MASTER'S STRUCTURE

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The parts of the master's program that will shape your path: are not only classroom courses, but also specialized paths, pillars, company visits, and study tours, in contact with the most important brands in the fashion system.

MASTER'S DIRECTOR

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Unlock your future: open here to discover your Master Director

THE PROGRAMME

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What will you study? You will study theoretical and practical topics and subjects in this master's program, which will make you a fashion specialist. Some of these you will learn on the MFI campus, while others you will learn in close contact with Fashion and Luxury Brands in the heart of Milan.

CALENDAR

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Find out the master's calendar, with all the details you need to best organize your year of study.

CAREER DEVELOPMENT

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You don't just learn in the classroom: to become a Fashion Specialist you need to confront the world of work and business right away. As an MFI student you will have the opportunity to participate in exclusive field projects.
 

INTERNSHIP

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The professionalizing Internships are an integral and exclusive part of the Master's program and offer all students a training placement at the best Fashion and Luxury brands.

JOB MARKET

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The job market in the Fashion and Luxury sectors is constantly evolving. The cross and hybrid training of all MFI master's degrees are highly expendable in the fashion system: here's how.
 

INTERNATIONAL STUDENTS

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MFI is an international school. Find everything you need to know if you are coming from abroad here.

LIVING AND STAYING IN MILAN

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Here are all the tools you need to find housing in Milan.

CLASS PROFILE

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Provenance, experience, degrees, and age: find out the composition of this Master's program, based on previous years.